Senior Manager, Paid Social B2B

Bazeta; Northern (KY); Hybrid; USD 84,000 - 100,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Work from anywhere options

401(k) matching

Medical, Dental, Vision, Life

Job summary

Wpromote is seeking a Senior Manager, Paid Social B2B to lead day-to-day strategy and execution for enterprise and mid-market clients. You will translate complex buyer journeys into data-driven, full-funnel campaigns, partnering with analytics, paid search, and programmatic teams to drive demand and pipeline.

Remote-first culture with strong benefits and growth opportunities. This role requires hands-on expertise in LinkedIn and Meta, plus ABM experience, and offers collaboration across multiple

Qualifications

• 3-5 years of paid social advertising experience, focused on B2B, SaaS, or lead gen.
• Experience executing full-funnel B2B social campaigns that drive pipeline.
• Strong knowledge of LinkedIn Ads and Meta, and ABM strategies.

Responsibilities

• Lead day-to-day social strategy development and activation for assigned B2B clients.
• Translate buyer journeys into tactical, data-informed campaigns across funnel stages.
• Optimize multi-stage funnel strategies including ABM, CRM retargeting, and asset promotion.
• Collaborate with analytics, paid search, and programmatic teams to drive demand.
• Provide measurement and insights tying paid social to leads and pipeline.

Skills

Paid social advertising

B2B lead generation

Full-funnel campaigns

ABM targeting

CRM retargeting

Data-driven strategy

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Marketing/Business/Analytics

Tools

LinkedIn Ads

Meta Ads

CRM platforms (Salesforce/HubSpot)

Job description

# Senior Manager, Paid Social B2BUnited States2 days agoID 749895Price on request## DetailsEmployment type: Full-timeRemote: YesCompany: WpromoteLevel: Senior## DescriptionThe Role As an Senior Manager, Paid Social B2B, you will play a key role in developing and executing high-performing, data-driven social strategies that support pipeline growth for enterprise and mid-market B2B clients. You’ll work closely with Directors and cross-functional partners to translate complex buyer journeys into effective full-funnel paid social programs. Reporting into the Associate Director, Social B2B, this role is ideal for a strong B2B social practitioner who blends hands-on expertise with emerging leadership skills. You’ll contribute to the evolution of our B2B social media approach, help operationalize best practices across LinkedIn, Meta, Reddit, and emerging platforms, and ensure campaigns are optimized toward meaningful business outcomes—not just engagement. At Wpromote , we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options\\* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $84,000- $100,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above). \\*This position may be performed remotely in most states within the US, with some exclusions \\*\\*While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! \\*\\*\\*This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers , it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-SD #LI-Remote You Will Be • Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership. • Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages. • Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting. • Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs. • Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot. • Assisting with B2B new business efforts, including research, POV development, and pitch support. • Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications. • Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches. You Must Have • 3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs. • Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics). • Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists). • Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar). • Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences. • Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager. • Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients. • Bachelor’s degree in Marketing, Business, Analytics, or a related field....