Senior Manager, Paid Search

Verizon; Basking Ridge (NJ); On-site; USD 116,000 - 201,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Verizon is seeking a Search Engine Marketing Senior Manager to lead paid search strategy and operations as part of an in-house team. The role focuses on planning, investment, partner management, and evolving the SEM function to drive business outcomes.

The position requires extensive SEM experience, leadership of technical marketing teams, and expertise across major platforms. It is a hybrid role with a strong emphasis on cross‑functional collaboration and innovation.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in SEM.
• Experience leading a technically advanced team of search marketing professionals.
• Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, PLAs, Shopping engines).
• Open to explore new methods of search strategy as consumer behavior adapts.

Responsibilities

• Leading and managing SEM functions for multiple units within Verizon.
• Campaign development, bid strategy, optimization and channel management.
• Scaling teams to support the SEM operation.
• Making recommendations and driving decision making with respect to changes to the existing tech stacks.
• Building and managing relationships with all external search partners.
• Overseeing the execution and resources associated with SEM campaigns.
• Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.

Skills

SEM leadership

Campaign management

Team leadership

Data analysis

Reporting

Education

Bachelor's degree or 4+ years experience

Tools

Google Ads

Search Ads 360

Skai

Yahoo/Bing

PLAs/Shopping engines

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

Verizon's Digital Marketing team is hiring a Search Engine Marketing Senior Manager to lead paid search from strategic planning, investment and partner management perspectives. You will help lead the recently in-housed paid search function at Verizon, partnering closely with other leaders within the digital marketing center of excellence. You should bring a fresh perspective on how the SEM operation could evolve as an in-house team, and will support the process on any changes/shifts that you feel are necessary to get the job done well. You will build relationships with external search partners, including emerging search partners and optimization technologies. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about SEO and SEM holistically.

Responsibilities include:

• Leading and managing SEM functions for multiple units within Verizon.


• Campaign development, bid strategy, optimization and channel management.


• Scaling teams to support the SEM operation.


• Making recommendations and driving decision making with respect to any changes to the existing tech stacks.


• Building and managing relationships with all external search partners.


• Overseeing the execution and resources associated with SEM campaigns.


• Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.

What we're looking for...

You’ll need to have:

• Bachelor's degree or four or more years of work experience.


• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.


• Marketer/agency/consultative services experience in SEM.


• Experience leading a technically advanced team of search marketing professionals.


• Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, PLAs, Shopping engines).

Even better if you have one or more of the following:

• Ability to manage projects across multiple stakeholders.


• Exceptional communication skills.


• Experience in search analysis and reporting.


• Data visualization experience.


• Fluency in data-driven targeting and reach strategy.


• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.


• Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.


• Open to explore new methods of search strategy as consumer behavior adapts.

Additional Job Description...

• The Manager of Digital Marketing leads, plans, develops, and executes digital marketing campaigns, including online advertising, website strategy/design, social media, mobile deliverables, and new media deliverables.


• Digital Marketing Strategy - Develops digital marketing strategies and plans across various channels and platforms. Provides insights and recommendations for pursuing various digital marketing channels.


• Digital Marketing Analysis - Evaluates and analyzes the performance of various digital marketing campaigns. Leads the research and analysis on various features of digital marketing campaigns to advance the brand's digital presence.


• Collaboration - Works across the organization to champion and ensure a consistent brand experience across all platforms. Collaborates and coordinates with internal and external partners to execute digital branding strategy.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.