Senior Manager, Military Outreach

American Public University System; Bel Air (MD); Remote; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Military Outreach to enhance educational opportunities for military personnel and their families. This remote position involves establishing relationships with key stakeholders, providing student services, and representing the university at events. The role requires strong communication skills, a deep understanding of military education, and the ability to develop innovative marketing strategies. Join a mission-driven organization dedicated to making quality education accessible to those who serve our country.

Qualifications

• 3+ years experience in university settings and military outreach.
• In-depth understanding of military voluntary education programs.

Responsibilities

• Promote university programs and maintain relationships with military personnel.
• Provide student services and assistance throughout the student lifecycle.

Skills

Student Services Functions

Military Education Knowledge

Effective Communication

CRM Tools

Presentation Skills

Digital Research Skills

Education

Bachelor's Degree

Tools

Microsoft Office

Job description

Description

Senior Manager, Military Outreach
American Public University System

This is a remote role for individuals based in the Washington, DC, Maryland and Virginia geographic region.

The position reports to the Director for Military Outreach and is responsible for promoting the University and its programs to prospective students and key stakeholders located in the area of responsibility (AOR). Establishes and maintains relationships across university markets and stakeholders (i.e., education center staff, education centers, civilian staff, etc.). Provides on-site and virtual student services assistance to current and prospective students throughout the student life cycle. Works closely with academic stakeholders to facilitate an understanding of the University program needs in an effort to maintain and grow registrations. Represents APUS at local events and ceremonies and provides information about programs to key military, civilian personnel, and on occasion, public safety and community college professionals.This is a region-based position, requiring travel to assigned Areas of Responsibility; predominantly in the Washington, DC, Maryland and Virginia tri-state market.

Responsibilities:

• Responsible for serving as the "face of APUS" at locations needed for outreach and recruitment.


• Establishes and maintains professional relationships with military and civilian staff & other key personnel.


• Ensures marketing materials displayed in all assigned areas are kept replenished and current.


• Maintains confidentiality of all APUS information.


• Provides face-to-face and virtual assistance to current and prospective students.


• In coordination with the Director, organize trade show events, manage contracts and marketing needs, capture leads, and help establish new international markets.


• Documents all business development, opportunities, and student information using a customer relationship management (CRM) tool.


• Prepares briefings and present information to internal and external stakeholders regarding trends, issues and opportunities.


• Attends ceremonies and other events on behalf of APUS and may make presentations of academic awards and other forms of recognition.


• Assists the Director in the development and execution of strategies, plans, and objectives, informing them of potential marketing opportunities in AOR.


• Develop innovative ways to market APUS to target audiences.


• Provide input to the Director concerning advertising and marketing activities specific to AOR.


• Periodically assists other Managers with events located outside of assigned AOR.


• Provides monthly environmental scan of AOR to include military installations and competitors.


• Conducts initial contact and advisement to new and continuing students.


• Performs other duties as assigned.

Unique knowledge and skills

• In-depth understanding of student services functions, including advising, enrollment management, appeals process, career services, etc.


• In-depth understanding of military voluntary education, international education, and veteran programs.


• Ability to communicate effectively, orally, and in writing.


• Ability to research and relay information relevant to students and their specific needs.

Contact (types and levels - internal and external)

• External contacts may include senior government personnel (military and civilian), base education officials, and current and prospective students.


• Internal contacts may include fellow APUS employees up to and including the executive level and APUS students.

Core Competencies

• Must have exceptional presentation skills, and the ability to "think on their feet."


• Must have excellent verbal, written, communication and interpersonal skills with a strong customer focus.


• Must be self-motivated and have the ability to motivate others.


• Ability to utilize Customer Relationship Management tools.


• Ability to retain and grow registrations.


• Ability to establish priorities among multiple tasks.


• Ability to operate independently to accomplish the assigned mission.


• Ability to translate general mission guidance into specific actions.


• Ability to make logical decisions that support the intended objective, considering the best interests of APUS.


• Professionalism and high degree of emotional intelligence.


• Ability to manage expenses to assigned budget.


• Strong digital research skills, ability to quickly and accurately find, absorb and analyze market information and recognize patterns and trends.

Work Environment and Physical Demands:

• Primary work responsibilities located at military installations, international corporate offices, and other locations within assigned area of responsibility; predominantly in the tri-state market - Maryland, Virginia & Washington, DC


• This is a region-based position. AORs are subject to change based off business need. This position requires availability for on-site work and meetings as directed/needed.


• Required to adhere to Department of Defense MOU, DOD instruction, FERPA, Relevant Country rules, Relevant Country laws, and DOE rules of engagement.


• Extensive and overnight travel required


• Requires the ability to stand for extended periods of time. Requires the ability to lift at least 40 lbs.

Requirements:

• Bachelor's degree or higher required


• 3+ years working within a university and active-duty military, veterans, family members. Candidates with comparable experience may be considered.


• Working knowledge of military voluntary education preferred


• Previous experience interacting and communicating with others


• Knowledge of computer systems and the ability to work with word processing, data management, and spreadsheet and data analysis programs. Must have working knowledge with Microsoft Office products

About Us:

American Public University System (APUS) is an Online University based in Charles Town, WV. Our University has over 100,000 students. Our emphasis is educating our nation's military and public services communities with quality and affordable education. APUS provides partnership and commitment in helping students realize the dream of a higher education and the opportunities that brings.

It is the policy of American Public University System (APUS) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public University System (APUS) does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.