Senior Manager, Media Architect

Takeda Pharmaceutical Company Limited; Lexington (MA); On-site; USD 130,000 - 170,000; Full time

Job summary

Takeda Pharmaceutical in Lexington, MA seeks a Senior Manager, Media Architect to design data‑driven omnichannel media strategies that drive brand growth and customer engagement for DTC and HCP campaigns.

You will lead media planning, oversee buying and placement, and coordinate with field and digital teams to align media with strategy. The role requires a strategic, data‑driven leader with pharma regulatory experience.

Qualifications

• Bachelor’s degree required; MBA/MS/PharmD preferred.
• 7+ years of digital media planning with omnichannel strategy/execution in pharma/healthcare.
• Proven leadership of media teams and cross-functional collaboration.
• Experience working in regulated pharmaceutical environments.
• Strategic thinker with strong commercial acumen.
• Structured, data‑driven decision making.
• Collaborative with analytics, brand, and agency partners.
• Excellent communication, able to influence stakeholders.

Responsibilities

• Design data-driven omnichannel media strategies aligned to brand objectives.
• Oversee media buying, placement, and campaign execution.
• Lead media agency partners and manage performance/mroi.
• Coordinate deployment across field and digital channels.
• Define channel roles, sequencing, and investment mix to meet funnel goals.
• Establish measurement plans and translate insights into actions.
• Support RFP design with procurement and Media CoE.

Skills

Omnichannel media planning

Strategic thinking

Leadership

Pharma industry experience

Data-driven decision making

Influence and communication

Education

Bachelor’s degree

MBA/MS/PharmD preferred

Job description

Senior Manager, Media Architect

Takeda Pharmaceutical, Lexington, MA

About the Role

Design data‑driven omnichannel media strategies that maximize brand growth and customer engagement for DTC and HCP media, ensuring strategic alignment, compliance, and performance accountability across internal and external teams.

Key Responsibilities

• Omnichannel strategy: design holistic DTC and HCP media plans aligned to brand objectives, ensuring appropriate spend across funnel stages, channel mix, and budget.
• Media buying: oversee media buying and placement, ensuring effective campaign execution, audience prioritization, and mandatory deliverables.
• Agency / Vendor: serve as the primary account lead for media agency partners, improve MROI by managing performance, fostering innovation, and maintaining strong relationships.
• Orchestration: coordinate deployment across field and digital channels, collaborating with brand leads and scrum teams to align media placement with strategy.
• Cross‑channel planning: optimize media investments, defining channel roles, sequencing, and investment mix to meet funnel conversion goals.
• Performance measurement: establish measurement plans (KPIs) to enhance ROI, develop test‑and‑learn frameworks, and partner with I&A to translate insights into actions.
• Procurement: support design of Requests for Proposal (RFPs) associated with media, working closely with procurement and the internal Media CoE.

Qualifications

• Bachelor’s degree compulsory; advanced degree (MBA, MS, PharmD, or related) preferred.
• 7+ years of digital media planning experience with ownership of omnichannel strategy or execution in the pharmaceutical or healthcare sector.
• Proven leadership of media teams with experience guiding workload, priorities, and cross‑functional collaboration.
• Direct experience working in regulated pharmaceutical environments.
• Strategic thinker with strong commercial acumen.
• Structured, data‑driven decision‑making capability.
• Collaborative across analytics, brand, and agency partners.
• Skilled at navigating medical and commercial priorities.
• Exceptional communication skills, able to influence stakeholders across teams.
• Omnichannel media planning expertise across HCP and DTC environments.
• Media agency leadership and performance management knowledge.
• Deep understanding of content development strategies and execution.
• Strong knowledge of pharma content lifecycle management.
• Understanding of MMM, MROI, and incrementality testing frameworks.

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EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.