Senior Manager, Marketing Planning And Strategy, Back to College

Walmart; Bentonville (AR); On-site; USD 90,000 - 130,000; Full time

Job summary

Walmart is seeking a Senior Manager for Marketing Planning and Strategy for their Back to College campaign. This role involves leading marketing efforts to attract Gen Z shoppers, collaborating across teams, and executing strategic plans for high-priority seasons. The ideal candidate will have a strong marketing background, leadership experience, and a passion for driving customer engagement.

Benefits

Competitive pay

Performance bonuses

Health benefits

401(k)

Stock purchase options

Paid time off

Walmart’s Live Better U education program

Qualifications

• 3 years’ experience in marketing or related fields, or 7 years’ experience in marketing.
• Experience leading cross-functional projects and supervisory experience preferred.

Responsibilities

• Lead end-to-end campaigns to drive consideration and conversion across categories.
• Present campaign strategies and performance reports to senior leadership.
• Partner with Merchandising and Site teams to promote Sporting Goods.

Skills

Leadership

Strategic Planning

Collaboration

Marketing Strategy

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Master’s in Business Administration

Job description

Senior Manager, Marketing Planning And Strategy, Back to College

Join to apply for the Senior Manager, Marketing Planning And Strategy, Back to College role at Walmart.

Position Overview

This role involves leading Walmart's Back to College cross-category campaign, focusing on inspiring customers, attracting new Gen Z shoppers, and fostering loyalty among existing customers. The candidate will collaborate across teams to develop and execute strategic marketing plans for high-priority seasons, with a focus on Sports, Fun & Fitness, and Sporting Goods.

Key Responsibilities

• Lead end-to-end campaigns to drive consideration and conversion across categories, managing creative briefs and media plans.
• Present campaign strategies and performance reports to senior leadership, including the CMO.
• Partner with Merchandising and Site teams to promote Sporting Goods, negotiate placements, and align priorities.
• Represent the department in broader strategic marketing campaigns, such as holiday initiatives.

Benefits and Compensation

Walmart offers competitive pay, performance bonuses, health benefits, 401(k), stock purchase options, paid time off, and other perks. Additional benefits include Walmart’s Live Better U education program, which covers tuition and related expenses.

Minimum Qualifications

Bachelor’s degree in Business, Marketing, Communications, or related field, with 3 years’ experience in marketing or related fields, or 7 years’ experience in marketing.

Preferred Qualifications

Experience leading cross-functional projects, supervisory experience, and a Master’s in Business Administration are preferred.

Additional Details

Location: Bentonville, AR. Employment type: Full-time. Seniority level: Mid-Senior. Industry: Retail.