Senior Manager, Marketing Ops & MLR Excellence

Socket.dev; Burlington (MA); Hybrid; USD 140,000 - 160,000; Full time

Job summary

Vericel Corporation seeks a Senior Manager, Promotional Planning and Marketing Operations to lead the MLR review process and oversee the end-to-end promotional content lifecycle, ensuring compliant, timely execution across Marketing, Medical Affairs and Legal.

Based in Burlington, MA with a hybrid schedule (in-office Monday–Thursday, optional remote Friday), the role drives portfolio management, governance, process improvement and technology enablement to accelerate content delivery while

Qualifications

• Bachelor’s degree in business, Marketing, Communications or a related field.
• 7+ years of progressive experience in pharmaceutical, biotechnology, medical device, or another regulated healthcare environment.
• 3+ years of direct experience leading MLR/promotional review, commercial content operations, or a closely related capability.
• Demonstrated experience managing complex cross-functional programs or portfolios involving multiple stakeholders, priorities, and dependencies.
• Strong understanding of pharmaceutical promotional review processes, FDA promotional requirements, and marketing compliance.
• Experience with end-to-end commercial content lifecycle management.
• Demonstrated success improving processes, implementing governance and driving adoption of new ways of working.
• Strong analytical capability with experience developing operational metrics, dashboards and leadership reporting.
• Excellent project/program management, facilitation, communication, problem-solving and influencing skills.
• Demonstrated ability to operate independently and influence senior stakeholders in a matrixed environment.
• Experience and proficiency with Veeva Vault PromoMats, Allego, or comparable commercial content platforms.

Responsibilities

• Serve as the operational owner for Vericel's MLR promotional review process and end-to-end promotional content lifecycle through Veeva PromoMats.
• Establish and maintain governance, standards, procedures and service expectations that enable efficient, consistent and compliant content development and review.
• Continuously improve the MLR operating model to increase speed and quality, while maintaining appropriate Medical, Legal and Regulatory oversight.
• Coordinate content progression from concept through submission, review, approval, production, deployment, maintenance and retirement.
• Ensure approved materials and associated documentation are appropriately maintained and distributed through Veeva PromoMats, Allego and other enterprise platforms.
• Establish clear escalation pathways and facilitate timely resolution of content-review issues.
• Lead quarterly promotional portfolio reviews and ensure agreed actions and decisions are translated into execution.
• Establish and maintain KPIs measuring content development and MLR cycle time, first-pass approval, review cycles, submission quality, on-time delivery and portfolio execution.

Skills

MLR governance

Content operations

Portfolio management

Cross-functional leadership

Project management

Education

Bachelor's degree in business, Marketing, Communications or related

Tools

Veeva Vault PromoMats

Allego

Microsoft Teams

Job description

Vericel Corporation seeks a Senior Manager, Promotional Planning and Marketing Operations to lead the MLR review process and oversee the end-to-end promotional content lifecycle, ensuring compliant, timely execution across Marketing, Medical Affairs and Legal.

Based in Burlington, MA with a hybrid schedule (in-office Monday–Thursday, optional remote Friday), the role drives portfolio management, governance, process improvement and technology enablement to accelerate content delivery while