Senior Manager Marketing Operations

Worldpay; Denver (CO); Hybrid; USD 90,000 - 100,000; Full time

Job summary

An established industry player in payments is seeking a Senior Manager of Marketing Operations to drive market expansion and audience building. In this hybrid role based in Denver, you'll work closely with the Sales Operations team to enhance digital targeting and optimize sales activities. Your expertise in SaaS and tools like HubSpot and Marketo will be crucial as you analyze performance metrics and execute innovative marketing strategies. Join a dynamic team committed to reinventing the payments landscape and making a meaningful impact on businesses worldwide.

Benefits

Medical Insurance

Vision Insurance

401(k)

Paid Maternity Leave

Paid Paternity Leave

Qualifications

• Experience in the SaaS industry, ideally in payments.
• Ability to analyze performance metrics for better insights.

Responsibilities

• Increase capacity for executing new business programs.
• Maintain a centralized view of all Platforms customers.

Skills

SaaS Industry Experience

Market Expansion

Digital Targeting

Data Analysis

Sales Activity Tracking

Education

Bachelor's Degree

Tools

HubSpot

Marketo

Salesforce (SFDC)

Job description

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Are you ready to write your next chapter?

Make your mark at one of the biggest names in payments. With proven technology, we process the largest volume of payments in the world, driving the global economy every day. When you join Worldpay, you join a global community of experts and changemakers, working to reinvent an industry by constantly evolving how we work and making the way millions of people pay easier, every day.

We’re looking for a Senior Marketing Operations Manager join our ever-evolving Sales Operations team to help us unleash the potential of every business.

Are you ready to make your mark? Then you sound like a Worldpayer

Where you’ll own it

Denver, Colorado. This role will be a hybrid with our office located in the Denver Tech Center.

What you’ll own

The focus:

• Market expansion, efficiency, audience building and digital targeting
• Ability to capture sales activity more consistently: sequence reply rate, meeting rate and call connects from sequences and technology plays
• Technical adoption, partnership w corporate marketing team for campaigns and technology
• Obtain an up-to-date centralized view of all Platforms Partners in Hubspot to enable a true VAS funnel, digital activation, and ensure we are able target with appropriate partner messaging.
• Ability to hold communications based on partner status and offer relevancy to have Platforms Partner accessible in list form for relevancy in Campaign sends by list build ease & accuracy.

Responsibilities:

• Increase capacity and ability to execute more frequent programs for new business (entering new markets, vertical campaigns, competitor takeout campaigns, etc)
• Increase referral and PE initiatives
• Acquiring and building target account lists, leveraging Clay and other data providers to execute more sales led or ABx campaigns
• Analyze performance metrics across audiences to surface insights that will contribute to better, faster prospect journey.
• Maintain a centralized view of all Platforms customers to enable a true VAS funnel, digital activation.
• Manage routing requirements by campaign, channel and audience.
• Managing web forms and Hubspot workflows
• Deploy a multi-touch attribution model backed by technology to better understand and respond to the desired prospect journey.
• Owns data cleanliness and accuracy.

What you bring

• Experience within SaaS industry, ideally payments
• Experience with Microsoft products: Marketo, Hubspot, SFDC

What makes a Worldpayer

What makes a Worldpayer? It’s simple: Think, Act, Win. We stay curious, always asking the right questions to be better every day, finding creative solutions to simplify the complex. We’re dynamic, every Worldpayer is empowered to make the right decisions for their customers. And we’re determined, always staying open – winning and failing as one.

Does this sound like you? Then you sound like a Worldpayer. Apply now to write the next chapter in your career.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Sales, and Analyst

Referrals increase your chances of interviewing at Worldpay by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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