Senior Manager, Marketing Operations

Goodwill Central Texas; Austin (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Goodwill Central Texas is seeking a Senior Manager of Marketing Operations to serve as Chief of Staff for the Marketing organization and to act as a key liaison among marketing teams, internal stakeholders, and external clients.

The role oversees the marketing project portfolio, ensures timely and on-budget delivery, and drives process improvements, onboarding, and performance planning across the department.

Qualifications

• Bachelor’s degree required.
• 5-8+ years of project management and team leadership experience in a marketing or communications setting, agency or in-house.
• Experience with workflow management platforms.
• Experience with Microsoft Office.
• Experience managing budgets, vendor contracts, invoices, and financial reporting.
• Familiarity with AI tools, mar tech stack tools strongly preferred.

Responsibilities

• Oversees the marketing team's project portfolio, ensuring projects are prioritized, staffed, scheduled, resourced, and delivered on time and within budget.
• Serves as a primary liaison between the marketing organization, internal clients, and external stakeholders.
• Develops, documents, implements, and improves marketing processes, policies, and SOPs to increase efficiency and accountability.
• Leads operational onboarding for new marketing team members and coordinates ongoing training.
• Monitors marketing performance against goals, providing reporting and escalation as needed.
• Coordinates annual and quarterly marketing planning, goal setting, and performance reviews.
• Manages marketing budgets and financial operations, including forecasting, invoicing, purchasing, and reconciliation.

Skills

Project management

Team leadership

Workflow management

Microsoft Office

Budget management

Vendor contracts

Hubspot

AI tools familiarity

Adobe Creative Cloud

Interpersonal skills

Communication

Time-management

Problem-solving

Organizational skills

Relationship building

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Hubspot

Microsoft Office

Adobe Creative Cloud

Job description

The Goodwill Central Texas Marketing team supports a diverse and complex organization, serving internal stakeholders and community members across Retail, Commercial Services, Goodwill Staffing Group, GCTA Technical College, Excel Center Adult High School, Business and Community Engagement, Workforce Advancement Programs, and Development.

Senior Manager, Marketing Operations

serves as Chief of Staff for the Goodwill Central Texas Marketing organization and is a key liaison between the marketing team, organizational stakeholders, and external clients.

Role And Responsibilities

Marketing Operations and Project Management

• Oversees the marketing team's project portfolio, ensuring projects are appropriately prioritized, staffed, scheduled, resourced, and delivered on time and within budget.
• Serves as a primary liaison between the marketing organization, internal clients, and external stakeholders, facilitating communication, managing expectations, resolving issues, and removing project blockers.
• Develops, documents, implements, and continuously improves marketing processes, policies, and SOPs to increase efficiency, consistency, accountability, and scalability.
• Leads operational onboarding for new marketing team members, coordinates ongoing training related to marketing processes, systems, tools, policies, and best practices.

Performance, Planning, and Accountability

• Monitors marketing team performance against quarterly and annual goals, providing ongoing reporting, accountability, and escalation to ensure long term objectives are achieved.
• In partnership with VP Marketing and organizational stakeholders, coordinates annual and quarterly marketing planning, goal setting, and biannual performance reviews
• Manages marketing budgets and financial operations, including budget tracking, forecasting, invoice approvals, purchasing, and reconciliation; partners with Finance and Accounting to monitor spending, ensure compliance, and identify variances.

Systems, Documentation, & Administration

• Owns the day-to-day operational infrastructure of the marketing organization, including documentation, records management, scheduling, contract administration, purchasing, and other administrative processes.
• Owns the Marketing Team’s EOS (Enterprise Operating System) implementation

Vendor and Production Management

• Manages relationships with marketing vendors, agencies, partners, creators, and other external parties; directs inquiries, oversees vendor contract negotiations, deliverables, and timelines
• Coordin... (truncated rest of content? no, it's fully listed)
• Coordinates marketing graphics, signage, and installation projects for retail locations, working with internal teams and external vendors to ensure timely and accurate execution.

Other Duties

• Provides operational and logistical support for organizational and marketing events, including vendor and venue coordination, materials, staffing, timelines, and on-site execution as needed.
• Other duties as assigned.

This role does not have direct reports but is responsible for assigning, coordinating, and prioritizing work across the full marketing team and providing functional leadership to team members.

Required Skills & Qualifications

• Bachelor’s degree required
• 5-8+ years of project management and team leadership experience in a marketing or communications setting, either agency or in-house.
• Experience with workflow management and project management platforms required
• Experience with Microsoft Office required
• Experience managing budgets, vendor contracts, invoices, and financial reporting required
• Experience with Hubspot strongly preferred
• Experience with a large, multi-brand organization strongly preferred
• Familiarity with AI tools, Adobe Creative Cloud, and other mar tech stack tools strongly preferred
• Demonstrated ability to lead process improvements and organizational change
• Exceptional interpersonal, written, verbal, and presentation skills, with the ability to communicate effectively with audiences at all levels of the organization
• Demonstrated ability to build and maintain strong relationships with internal clients, external partners, and cross-functional stakeholders while providing a high level of service
• Exceptional judgment, professionalism, adaptability, and problem-solving skills.
• Exceptional organizational and time-management skills, with the ability to prioritize competing demands, manage multiple projects simultaneously, and maintain a high level of accuracy in a fast-paced environment.
• Initiative to independently identify issues and develop effective solutions.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift to 15 pounds at times.
• While performing the duties of this job, the employee is frequently required to walk; balance; stoop, kneel, crouch, and talk or hear.
• The ability to cope with and tolerate moderate levels of stress is also a necessity. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.

Equal Employment Opportunity Statement

Goodwill Central Texas is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all Team Members. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, gender identity, sexual orientation, or any other characteristic protected by law.

Background Check Requirement

Employment is contingent upon the successful completion of a pre-employment background check. This may include verification of employment history, education, criminal background, and other information relevant to the position.

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