Senior Manager, Marketing - Market Access

Taylor Strategy Partners; Harmonville (PA); On-site; USD 120,000 - 180,000; Full time

Job summary

Taylor Strategy Partners is seeking a Senior Manager, Marketing – Market Access in Plymouth Meeting, PA (Hybrid) or Remote. You will partner cross-functionally to develop and execute marketing strategies and materials to support market access, reimbursement, and transition of care, including provider and payer marketing.

The role requires 5+ years in pharma marketing, a Bachelor’s degree, and experience with specialty brands.

Qualifications

• Bachelor’s Degree in Marketing, Business, or related field.
• 5+ years of pharmaceutical industry marketing or related experience.
• Experience with specialty pharma brand(s) with complex acquisition processes.
• Demonstrated cross-functional collaboration and communication.
• Proficiency with marketing tools like Veeva PromoMats.

Responsibilities

• Lead planning, execution, monitoring, and improvement of marketing plans and tactics related to market access.
• Develop provider and office-staff access marketing materials and reimbursement pathways.
• Create payer marketing materials and communication of clinical and economic value.
• Support patient access team marketing efforts (hub and reimbursement teams).
• Collaborate with PRC to ensure brand materials meet regulatory requirements.
• Manage marketing budget and drive cost-effective execution.
• Generate customer insights via market research and events, and engage with stakeholders.
• Contribute to annual strategic brand planning and cross-functional initiatives.
• Build strong relationships with Market Access, Sales, Medical Affairs, Legal & Compliance.

Skills

Analytical thinking

Project management

Communication

Cross-functional

Agency management

Budget management

AI tools

Market access

Education

Bachelor's Degree in Marketing or related field

Tools

Veeva PromoMats

Job description

Description

Senior Manager, Marketing - Market Access

Plymouth Meeting, PA

Reports to: Associate Director Marketing, Market Access & Strategic Accounts

Location: Plymouth Meeting, PA (Hybrid) or Remote

Position Summary:

The Senior Manager, Marketing – Market Access will be responsible for partnering cross- functionally on marketing strategy development and execution of the materials, tools, and services to support market access, product acquisition, reimbursement, and transition of care—including provider, office staff, patient, payer marketing resources and communications.

• Lead the planning, execution, monitoring, and continuous improvement of all marketing plans and tactics related to:
  • Provider and office-staff access marketing including coverage navigation, prior authorization process, and reimbursement pathways
  • Consumer and patient access marketing, including education materials, patient coverage, and out-of-pocket cost communication
  • Payer marketing, including clinical and economic value story communication
  • Marketing support for the patient access team (e.g., hub and reimbursement teams)
• Support additional healthcare provider and/or account marketing needs, as required
• Collaborate with the Promotional Review Committee (PRC) to ensure that all brand- related materials meet requirements for accuracy with product labelling
• Execute all tactics in alignment with brand strategy in a compliant manner
• Manage the corresponding marketing budget for tactics under your responsibility, driving timely, cost-effective execution
• Generate customer insights through monitoring of the market, participation in market research, attendance of industry events, meeting with customers and interactions with internal stakeholders
• Proactively recommend new marketing initiatives and improvements in line with the brand strategy
• Actively contribute to the yearly strategic brand planning exercise and development of the plan for area of responsibility
• Build strong, trusted, collaborative relationships with key functional teams such as Market Access, Trade, Patient Support, Sales, Business Operations, Sales Training, Medical Affairs, Legal & Compliance and Regulatory

Skills:

• Strong analytical, project management, and communication skills
• Ability to work efficiently, operate independently but collaboratively, and exercise sound judgment in ambiguous or fast-evolving situations
• Effective management of agency partners to deliver high quality content and tools to effectively support the brand
• Robust knowledge of specialty pharmaceutical market dynamics and stakeholders, including payer, HCP, and patient coverage and access dynamics
• Strong understanding of the compliance, legal and regulatory pharma landscape, and ability to navigate through it
• Proficiency in AI tools and emerging technologies, with experience applying them to optimize workflows and/or support data-driven decision-making
• Willingness to travel 15 to 30% of the time for industry events and meetings with key stakeholders

Education/Experience:

• Bachelor’s Degree in Marketing, Business, or related field
• 5+ years of pharmaceutical industry marketing or a combination of marketing and related experience (e.g., market access, sales, market research)
• Experience with specialty pharma brand(s) with complex acquisition processes
• Demonstrated cross-functional collaboration and communication
• Proficiency with marketing operational tools and systems (e.g., Veeva PromoMats)

TSP is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)