Senior Manager, Marketing - Emerge

Delta Dental Ins.; San Francisco (CA); On-site; USD 106,000 - 231,000; Full time

Job summary

Delta Dental Ins. is seeking a Senior Manager, Marketing to oversee marketing strategies for innovative care delivery offerings. This role requires strong leadership skills, cross-functional collaboration, and expertise in healthcare marketing while managing omnichannel campaigns. Join a team dedicated to enhancing patient and provider engagement and driving product success.

Benefits

401(k) with robust matching

Rich medical & pharmacy benefits

100% employer-paid dental and vision benefits

Generous paid time off plus 12 paid holidays

Career development and tuition reimbursement

Employee discount program

Qualifications

• Minimum of 8 years of related experience, primarily in healthcare or dental marketing.
• Strong end-to-end marketing strategy and execution experience.
• Ability to travel domestically, averaging 5-7 days per month.

Responsibilities

• Builds and implements marketing strategies for innovative care delivery offerings.
• Leads development and execution of marketing plans leveraging insights.
• Develops marketing communications including creative briefs and proposals.

Skills

Marketing Strategy

Creative Problem Solving

Collaboration

Communication

Education

Bachelor's degree in related field

Job description

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Job Description

The Senior Manager, Marketing is responsible for creating marketing strategies and solutions in support of new innovative care delivery offerings and services to a range of stakeholders including dental patient and provider audiences. This individual leads the marketing strategy and planning process for both short- and longer-term needs. This role will also include the execution of GTM market plans to drive patient acquisition and sales of new product offerings for providers. This includes omnichannel marketing approach - social media, SEO, email campaigns, digital ads, etc.

Job Description

The Senior Manager, Marketing is responsible for creating marketing strategies and solutions in support of new innovative care delivery offerings and services to a range of stakeholders including dental patient and provider audiences. This individual leads the marketing strategy and planning process for both short- and longer-term needs. This role will also include the execution of GTM market plans to drive patient acquisition and sales of new product offerings for providers. This includes omnichannel marketing approach - social media, SEO, email campaigns, digital ads, etc.

Additionally, the Sr Manager, Marketing will partner with internal cross-functional teams and external agencies in order to build collateral, assets and channels for the launch of a new innovation clinic and software product offering. This job requires an individual who also has experience participating on a cross-functional team and must be able to lead, implement, and socialize with internal audiences heavily involved with the marketing deployment success. This individual leads and coaches team members to elevate the performance of new innovative offerings.

Responsibilities

• Builds and supports the overall marketing strategy and marketing plan implementation for new innovative care delivery offerings, including dental medical integration and services and tools to dental patient and provider audiences.
• Leads and partners on the development and prioritization of marketing plans, leveraging insights and data to inform the prioritization of messaging that will drive awareness, consideration and preference and create engaging, optimal omni-channel experiences.
• Provides thoughtful insight on strategic marketing efforts and day-to-day management of campaigns in development with a keen sense of detail and organization skills, ensuring the team (internal and external) is executing consistently across multiple channels.
• Drafts marketing plans and strategies along with ongoing business reviews, gathering information from various peer teams and presenting a cohesive strategy.
• Works in partnership with marketing and cross-functional teams (such as clinical support, technology, innovation), building an understanding of the market, competitors and customer needs to develop marketing plans and implement initiatives to achieve aggressive sales and retention goals.
• Responsible for developing marketing communications including value propositions, creative briefs, proposals, content, messaging, and tools.
• Develops metrics and reports for management and executive management use, creates and leads content presentations for a variety of audiences and partners.
• Develops and implements program plans including scope, resource requirements, new program ideas, best practice protocols, and communications to drive transformational change; creates and establishes program goals, objectives, and deliverables to reflect program vision, while working in partnership with cross-functional teams.
• Coaches and develops team members to elevate the business and marketing function; aligns the work of teams/projects with longer-term strategic objectives; role models and coaches others.
• Leads cross-functionally to achieve team and business goals, driving strategic alignment and decision making via strong collaboration.
• Performs other duties as requested or assigned.
  
  

Qualifications

• A minimum of 8 years of related experience; preference for healthcare, dental, and/or clinical marketing experience.
• A Bachelors degree in a related field.
• Ability to travel domestically; averaging 5-7 days per month.
• Strong end-to-end marketing strategy (upstream) and go-to-market execution (downstream) experience required.
• Healthcare industry knowledge and experience (such as dental practice or similar patient facing practice).
• Proven track record of the ability to work collaboratively with internal and external business partners in delivery of ROI positive results.
• Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment.
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
• Excellent oral and written communication skills required.
• Ability to work in an early stage innovative environment.
• Ability to clearly present written information and findings in reports and presentations.
• Ability to clearly and concisely communicate concepts.
• Ability to make executive-level presentations.
• Ability to interact well with co-workers of various levels in the organization and with outside contacts.
• Internal Contacts: marketing and cross-functional teams including, but not limited to Sales, Legal, Clinical, Technology, Innovation, and Communication.
• External Contacts: current and potential innovation clinic staff, providers, and healthcare ecosystem partners.
• Third party vendors, including third party administrators and marketing agencies.
• Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
• Proven track record of the ability to work collaboratively with internal and external business partners in delivery of ROI positive results.
  
  

Base Pay Information

The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental's assessment of the candidate's knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity.

Pay Grade 23. $106,400 - $230,600

Additional Information

Behind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes:

• Competitive base and incentive pay
• 401(k) with robust matching and non-matching contributions
• Rich medical & pharmacy benefits
• 100% employer-paid dental and vision benefits
• Holistic wellbeing program with deep financial incentives
• Generous paid time off plus 12 paid holidays and your birthday off
• Culture of growth and learning: career development; tuition reimbursement; recognition program
• Family support: adoption assistance, fertility treatment, child, elder & pet care assistance
• Social responsibility and volunteer opportunities
• Employee discount program
  
  

Fair Chance Ordinances and Criminal Background Considerations

This position requires that the applicant undergo a background check. Qualified applicants with arrest or conviction records will be considered for employment in accordance with any applicable federal, state or local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and/or New York Corrections Law Article 23-A.

Important Work Authorization Information

Please note, Delta Dental will not sponsor applicants for work visas for this position.

About The Team

At Delta Dental, we're behind millions of smiles and counting. For over 68 years, we've served our communities by increasing access to affordable, quality care - but that commitment to care extends beyond the people we serve, to the dedicated employees who make those smiles genuine. We've come this far by building fair programs that offer opportunities for advancement, create meaningful connections and improve the lives of our employees and their families. Because we know that when we take exceptional care of each other, we can make a positive impact for all.

We champion an inspirational workplace through our commitment to trust, service, excellence and innovation. Joining us means working for a company that offers stability and balance, opportunities for leadership at all levels, and a work environment focused on teamwork and camaraderie.

Discover the smiling faces behind Delta Dental and experience our values and culture in action by connecting with us on social media. Follow Delta Dental Ins. on Facebook and Instagram, on Facebook and Instagram, Delta Dental Ins. on Twitter and Delta Dental Ins. on LinkedIn. If you've got an appetite for innovation and want to be a part of a team that's transforming the future of health care, join us!

Since 1955, we have offered comprehensive, high-quality oral health care benefits to millions of enrollees and built the strongest network of dental providers in the country. The Delta Dental of California network includes affiliates Delta Dental Insurance Company; Delta Dental of Pennsylvania; Delta Dental of New York, Inc.; Delta Dental of the District of Columbia; Delta Dental of Delaware, Inc.; and Delta Dental of West Virginia, providing dental benefits to more than 31 million people across 15 states, the District of Columbia, Puerto Rico and the Virgin Islands.

The company and its affiliates are part of Delta Dental Plans Association (DDPA), a not-for-profit national association based in Oak Brook, Illinois. Through our national network of Delta Dental companies, we offer dental coverage in all 50 states, Puerto Rico and other U.S. territories. We offer vision coverage through DeltaVision in 15 states and the District of Columbia. Collectively, we deliver benefits to more Americans than any other dental insurance company.

Delta Dental Ins. is an equal opportunity employer and is committed to providing a professional work environment free from discrimination and harassment. Individuals seeking employment at Delta Dental are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, actual or perceived physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category. Delta Dental is committed to providing equal employment opportunities to all employees and applicants for employment. Accordingly, we have adopted and maintain an Equal Employment Opportunity Policy, Harassment-Free Work Environment Policy, and Respectful Workplace policies and will not tolerate violations of these policies.

Unfortunately, our Delta Dental Enterprise is unable to hire individuals residing in Alaska, North Dakota, Nebraska, Hawaii, Oklahoma, Vermont, Maine, West Virginia, New Hampshire, Wyoming, Puerto Rico, District of Columbia (Washington D.C.) or other US Territories at this time.

Proof of eligibility to work in the United States must be provided if selected for hire.

• Delta Dental includes: Delta Dental of California, Delta Dental Insurance Company, Delta Dental of Pennsylvania, and Delta Dental of New York
  
  

If You Are A Current Employee Click Here To Apply

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Insurance

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