Senior Manager, Marketing Analytics - GCCI, Marketing Capabilities

1002 Amgen USA Inc.; Thousand Oaks (CA); Ibrido; USD 137.000 - 186.000; Tempo pieno

Descrizione del lavoro

Amgen Inc. in Thousand Oaks, CA, seeks a Senior Manager, Marketing Analytics to deliver analytics and insights supporting US and Global Marketing.

You’ll develop digital campaign analytics, audience analysis, and omnichannel journey insights to drive data-informed decisions for brand performance. Reporting to the Director of Analytics in GCCI, you will partner with marketing, PMR, and external agencies, coordinate monthly and quarterly reports, and translate complex data into actionable

Competenze

• Forecasting, analytics, sales &/or marketing operations experience at advanced level.
• - Strong proficiency in interpreting data and generating insights for brand performance.
• - Experience with omnichannel marketing measurement and reporting.

Mansioni

• Establish cross-functional partnerships with marketing, GCCI, PMR and analytics teams.
• Provide marketing leadership with objective campaign analytics and insights.
• Lead monthly and quarterly reporting with internal and external resources.
• Summarize and communicate analyses to drive campaign understanding.
• Collaborate with brand leads to align analytical priorities with strategic imperatives.
• Develop analysis using diverse data sources to understand brand performance.
• Merge insights with GCCI expertise to develop test-and-learn opportunities.

Conoscenze

Forecasting analytics experience

Sales & marketing operations

Omnichannel analytics

Communication skills

Team collaboration

Formazione

Doctorate degree

Master’s degree

Bachelor’s degree

Associate’s degree

High school diploma

Descrizione del lavoro

Career Category Sales & Marketing Operations Job Description

Join Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission - to serve patients living with serious illnesses - drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas - Oncology, Inflammation, General Medicine, and Rare Disease - we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Senior Manager, Marketing Analytics - GCCI, Marketing Capabilities Live

Let’s do this. Let’s change the world. In this vital role, you will be responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations. This includes supporting quarterly business reviews, monthly reporting with insights, participating in brand campaign development and rollout, as well as ad-hoc analysis. The Senior Manager, Marketing Analytics will be responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, content measurement, and optimal sequencing of touchpoints. The successful candidate is a passionate champion of insights driven strategy and objective evidence-based decision making. Using a variety of methodologies, the successful candidate will be combining digital/omnichannel data analysis with a variety of insights from other sources into a story for a brand. This position will report to the Director of Analytics within Global Consumer Capabilities & Innovation (GCCI) - Marketing Capabilities group but will work day-to-day ("dotted line") with those that own the brand/omnichannel marketing. Flexible Commuter role to Thousand Oaks, CA or Deerfield, IL site. You will work on-site a minimum of 3 days a week.

Responsibilities include:

• Establish cross-functional partnerships with marketing, GCCI, Primary Research (PMR) and broader analytics teams, to fully understand the brand’s strategic objectives and current marketing strategies
• Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management and be seen as their go-to team member for performance insights
• Lead the development of monthly and quarterly reports through the coordination of agency resources, offshore teams and internal partners from GCCI, PMR and the broader Analytics team
• Interpret, summarize, and communicate analyses to drive campaign understanding and be the unbiased and objective voice for the brand
• Collaborate with brand leads to jointly align on analytical priorities that fit with establish strategic imperatives and have the potential to lead to clear and sizable brand performance improvements
• Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
• Merge objective insights with GCCI’s industry knowledge and expertise to developing test and learn opportunities and deploy optimizations through modifications to target audiences, publisher selection and creative deployment
• Manage relationships with external vendors to prioritize business needs and enable effective delivery of analytics
• Optimally leverage the tools and team resources available to maximize output
• Win

What we expect of you We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.

Basic Qualifications

• Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience
• Master’s degree and 4 years of forecasting, analytics, sales &/or marketing operations experience
• Bachelor’s degree and 6 years of forecasting, analytics, sales &/or marketing operations experience
• Associate’s degree and 10 years of forecasting, analytics, sales &/or marketing operations experience
• High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience

Preferred Qualifications

• Strong understanding of consumer and Health Care Professional (HCP) omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance.
• Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands.
• Experience working with measurement around HCP custom programs
• Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs.
• Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations.
• Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required
• Ability to think strategically to support key business decisions
• Ability to work collaboratively in team-based environment across different functional groups
• Demonstrated analytical skills—understands the strengths and limitations of different analytical approaches and their findings
• Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management
• Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including: Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan Stock-based long-term incentives Award-winning time-off plans and bi-annual company-wide shutdowns Flexible work models, including remote work arrangements, where possible.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. Sponsorship for this role is not guaranteed. As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. . Salary Range 137,144.95USD -185,549.05 USD

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit www.amgen.com and follow us on www.twitter.com/amgen