Senior Manager, Market Intelligence

American-College-of-Obstetricians-and-Gynecologists; Washington (District of Columbia); Hybride; USD 85 000 - 95 000; Plein temps

Avantages offerts par ce poste

Parental Leave

Flexible Schedule

Commuting Allowance

Paid Time Off

Insurance

Résumé du poste

American College of Obstetricians and Gynecologists (ACOG) seeks a Senior Manager, Market Intelligence to lead market research programs across industry, market, brand, membership, and product areas. You will collaborate with IT and membership teams to integrate data into organizational reporting and deliver timely, actionable intelligence to leadership.

The role oversees dashboards, predictive modeling including AI, and reporting that ties member data to revenue and engagement metrics.

Qualifications

• Bachelor's degree in data analytics, business intelligence, information systems or related field.
• 7 years in data analytics, business intelligence, or CRM/AMS data management.
• Experience building dashboards (Tableau, Power BI preferred) and creating predictive models.
• Non-profit/association experience preferred.

Responsabilités

• Evaluate internal and external research needs and provide constructive feedback.
• Manage projects outsourced to third-party vendors for primary and secondary research.
• Plan and conduct quantitative surveys for valid, reliable insights.
• Plan and conduct qualitative research such as focus groups and polls.
• Develop and manage ob-gyn market research strategy to inform member needs and branding questions.
• Partner to develop dashboards that visualize member behavior and KPIs.
• Validate analytic outputs against governance standards.

Connaissances

Power BI

SQL

Excel

Data visualization

Formation

Bachelor's degree in data analytics, business intelligence, information systems

Outils

NetForum

Salesforce

iMIS

Description du poste

The Senior Manager, Market Intelligenceserves as the primary analytical resource for market research and reporting. This role oversees ACOG’s industry, market, brand, membership, and product research programs, leading to actionable insights to achieve organizational goals and operational priorities.

This role collaborates closely with IT, data, and membership teams to integrate membership, usage, and market data into organizational reporting while supporting leadership with accurate, timely, and actionable intelligence. The Senior Manager, Market Intelligence serves as the market research liaison for all ACOG departments, managing and supporting member and market data initiatives.

Note: This position is considered Hybrid and will need to commute to ACOG's office located in Washington, D.C.

Supervisory Responsibilities:

• This position has direct supervisory responsibilities for the Membership Data Specialist.

Duties/Responsibilities:

• Evaluate internal and external research needs and opportunities and provide constructive feedback and input.
• Participate in vendor selection and management of projects outsourced to third-party suppliers of primary and secondary research.
• Serve as project manager for outsourced market research projects performed by consultants and vendors.
• Plan, conduct and consult on quantitative surveys to ensure valid, reliable research findings that produce actionable insight.
• Plan, conduct and consult on thorough secondary research to gain insight about business and competitive issues, identify knowledge gaps, and to set parameters for potential primary research.
• Plan, conduct and consult on qualitative research activities as needed such as discussion groups, focus groups, and polls.
• Develop and manage ob-gyn market research strategy to provide timely insight into member needs, business and branding questions, issues, and challenges.
• Partner with the Membership Data Specialist to develop, maintain, and enhance interactive dashboards that visualize member behavior and key performance indicators.
• Validate analytic outputs and ensure alignment with business rules, lifecycle definitions, and governance standards.
• Guide the development of predictive models, including AI tools, by translating business needs into analytic requirements and reviewing model performance.
• Support membership reporting needs across the organization including translation of data to inform business needs, monthly dashboards, ad hoc reports, leadership presentations, and executive-level metrics.
• Produce reporting that connect member data to organizational goals, including revenue, engagement, and program participation.
• Serve as the subject matter expert for member lifecycle analytics and ensure consistent use of definitions and metrics across departments.
• Perform other duties as assigned in support of organizational priorities.

Required Skills/Abilities:

• Proficiency in data visualization concepts and BI requirements definition; experience partnering with Power BI developers.
• Experience with SQL, Excel, and data management best practices.
• Minimum of 7 years of experience in market research or research methods, with experience in the health or medical industry. Experience in a membership association/medical society preferred.
• Experience analyzing and reporting data to identify issues, trends, patterns or exceptions to drive improvement of results and find solutions.
• Demonstrated market research experience and acumen with qualitative and quantitative research methods and primary and secondary research sources.
• Demonstrated ability to interpret and explain large amounts of data.
• Excellent knowledge and hands-on experience with statistical packages such as SPSS, Qualtrics, SAS or similar databases.
• Familiarity with predictive modeling techniques and membership lifecycle analytics.
• Excellent communication skills, with the ability to simplify complex data.
• Strong problem-solving abilities and curiosity.
• Collaborative mindset suited for cross-department teamwork.

Education and Experience:

• Bachelor’s degree in data analytics, business intelligence, information system or related field.
• 7 years in data analytics, business intelligence, or CRM/AMS data management.
• Demonstrated experience building dashboards (e.g. Tableau, Power BI preferred) and created predictive models.
• Experience with CRM/AMS systems (NetForum preferred, Salesforce, iMIS, or similar).
• Understanding of membership/customer life cycle.
• Non-profit/association experience preferred.

Salary Range

$85,000 - $95,000 USD

Paid Parental Leave – Breastfeeding Friendly Workplace – Flexible work schedule – Commuting Allowance – Generous Paid Time Off – Holiday Pay – Life Insurance – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Medical, Dental, and Vision Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings – and more!

ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees. As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law. For more information about your equal employment opportunity rights, please view this poster: EEO is the Law . The College also participates in E-Verify .

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in American College of Obstetricians and Gynecologists’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.