Senior Manager - KOL Strategy and Engagement

Philips; Cambridge (MA); On-site; USD 140,000 - 223,000; Full time

Benefits offered by this job

Total Rewards benefits program

Generous PTO

401k match

Job summary

Philips in Cambridge, MA is seeking a Senior Manager - KOL Strategy and Engagement to identify, recruit, and cultivate KOLs, hospital executives, and reference sites to strengthen advocacy and market influence.

You will develop annual engagement plans, manage outreach and contracts, and coordinate advisory councils and speaking engagements, turning advocacy into stories and marketing assets.

This in-office role requires 3 days on-site, with relocation not provided and residence near Cambridge, MA.

Qualifications

• 5+ years identifying, managing and engaging with KOLs; 10+ years in healthcare industry.
• Experience managing executive-level KOLs and leading customer events.
• Bachelor's or Master's in Marketing, Sales, Business Admin, Product Mgmt or equivalent.
• Ability to meet minimum physical, cognitive and environmental requirements.

Responsibilities

• Identify, recruit, and cultivate relationships with KOLs, hospital executives, power users, and reference sites.
• Develop and execute annual customer engagement plans to amplify customer voices and advocacy.
• Manage outreach, contracting, and reference site programs for a seamless experience.
• Coordinate user groups, advisory councils, speaking engagements, and best-practice sessions.
• Create customer stories, case studies, testimonials and marketing materials with metrics.

Skills

KOL management

Executive engagement

Event management

Healthcare experience

Education

Bachelor's or Master's in Marketing, Sales, Business Admin, Product Mgmt or equivalent

Job description

Job Title

Senior Manager - KOL Strategy and Engagement

Job Description

Your Role

• Identify, recruit, and cultivate relationships with key opinion leaders (KOLs), hospital executives, power users, and reference sites to strengthen customer advocacy and market influence.
• Develop and execute annual customer engagement and activation plans to amplify customer voices, foster advocacy, and support strategic business objectives.
• Manage customer outreach, contracting, and reference site programs, ensuring a seamless customer experience and maximizing program effectiveness.
• Coordinate user groups, advisory councils, speaking engagements, and best-practice sharing sessions while leveraging customer advocates to support events, publications, and peer-to-peer interactions.
• Create and promote customer success stories, case studies, testimonials, and marketing materials, while measuring and reporting program performance to drive continuous improvement.

You're The Right Fit If

• You’ve acquired 5+ years of experience in identifying, managing, and engaging with KOL’s and 10+ years of overall industry experience. Healthcare experience is required
• Your skills include managing executive level KOLs, leading customer events, and clinician experience.
• You have a Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

How We Work Together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an in-office role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Learn more about our culture.

Philips Transparency Details

The pay range for this position in Cambridge, MA is $140,000 to $223,000

The pay range for this position in Nashville, TN is $125,000 to $199,000

The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.

In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here.

At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.

Additional Information

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.

Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA.

This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.