Senior Manager, Integrated Marketing

Charles Schwab; Austin (TX); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k) match

Paid time off

Sabbatical after 5 years

Parental leave

Tuition reimbursement

Health, dental, and vision

Job summary

Charles Schwab in Austin is seeking a Sr. Manager, Retail Marketing to lead strategy, planning, and execution of campaigns across Workplace Retail Extension.

You’ll drive audience-centric approaches to educate and engage participants, deepen relationships across the lifecycle, generate Retail prospects, and boost digital activity. You’ll partner with Workplace, Retail, Product, and Compliance teams, translate insights into measurable campaigns, define KPIs, and present findings to senior leaders

Qualifications

• 8+ years of marketing experience in-house or agency
• Bachelor’s degree in marketing, communications, or related field
• Experience leading large, complex initiatives autonomously
• Ability to translate business goals into campaign strategy with measurable outcomes
• Strong cross-functional collaboration and stakeholder management
• Experience presenting strategies to senior leaders
• Ability to travel occasionally
• Experience with campaign analytics and performance metrics

Responsibilities

• Serve as strategic marketing partner across Workplace, Retail, and Marketing.
• Coordinate with Product, Segment Marketing, and other teams to align goals.
• Translate insights into campaign strategy and opportunities.
• Define success measures and KPIs, and report results.
• Evaluate engagement and growth to identify optimization opportunities.
• Present strategies and recommendations to senior leaders.

Skills

Strategic thinking

Executive presence

Cross-functional collaboration

Stakeholder management

Campaign analytics

Communication

Travel flexibility

Education

Bachelor's degree in marketing/communications

Job description

Your opportunity

At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us challenge the status quo and transform the finance industry together.

Workplace Services is one of Schwab’s strongest growth levers, serving corporate clients and individual investors at scale. Within Workplace Marketing, the Retail Engagement Marketing team creates participant-centered experiences that help individuals understand, value, and act on their employer-provided financial benefits. By connecting participants with relevant financial solutions, guidance, and Retail products, the team supports stronger financial outcomes while contributing to Schwab’s continued growth.

As the Sr. Manager, Retail Marketing, you will serve in an individual contributor capacity, leading the strategy, planning, execution, measurement, and optimization of marketing campaigns that support the Workplace Retail Extension strategy. You will own audience-centric approaches designed to educate and engage participants, deepen relationships across the participant lifecycle, generate Retail prospects, and drive meaningful digital activity. Your work will connect Workplace participant channels with established Retail marketing efforts, extend relevant firmwide campaigns and offers to Workplace audiences, and help create a more seamless path from engagement to action.

What You’ll Do

• Serve as a strategic marketing partner and liaison across Workplace, Retail, and the broader Marketing organization.
• Leverage cross-functional collaboration and stakeholder management, you will align partners across Product and Segment Marketing, Foundational Marketing, Client Experience, Creative and Agency teams, Deployment, Digital, Analytics, Legal, and Compliance around shared goals.
• Bring participant and audience insights into campaign strategy, identify opportunities for broader business impact, and influence decisions without direct authority.
• Using Campaign Analytics and Performance Metrics, define measures of success, establish and monitor key performance indicators, and translate results into clear stories and recommendations.
• Evaluate participant engagement, relationship growth, and asset consolidation outcomes to identify opportunities for campaign optimization and future growth.
• Present strategies, performance, trade-offs, risks, and recommendations to senior marketing and business leaders with clarity and Executive Presence.

What you have

To ensure that we have fulfilled our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have.

Required Qualifications

• 8+ years of marketing experience in an in-house or agency environment
• Bachelor’s degree in marketing, communications, or a related field
• Demonstrated experience leading large, complex initiatives with a high degree of autonomy
• Proven ability to translate business goals into integrated Campaign Strategy and measurable outcomes
• Demonstrated Cross-Functional Collaboration and Stakeholder Management skills, including the ability to build trusted relationships, align competing priorities, and influence outcomes without direct authority
• Strong Strategic Thinking, Problem Solving, and Decision Making skills, with the ability to evaluate trade-offs and advance work in ambiguous or complex business environments
• Strong Executive Presence and experience presenting strategies, performance, risks, and recommendations to senior business and marketing leaders
• Experience using Campaign Analytics and Performance Metrics to measure results, communicate impact, and recommend optimizations
• Ability to travel on a limited, occasional basis

Preferred Qualifications

• Marketing experience within financial services or another highly regulated industry
• Experience developing audience-centric marketing strategies across the customer or participant lifecycle
• Experience connecting audiences with integrated digital marketing campaigns, products, offers, and educational content
• Knowledge of Consumer Behavior Analysis and its application to participant education, engagement, and relationship growth
• Experience partnering with Legal and Compliance teams to manage marketing reviews, required updates, and Risk Management considerations
• Ability to combine Strategic Thinking with hands-on Campaign Execution while adapting to changing priorities and new information
• Strong Communication skills, including the ability to translate complex ideas, results, and recommendations into clear and persuasive messages for varied audiences

What’s in it for you

At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.

We offer a competitive benefits package that takes care of the whole you – both today and in the future:

• 401(k) with company match and Employee stock purchase plan
• Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
• Paid parental leave and family building benefits
• Tuition reimbursement
• Health, dental, and vision insurance