Senior Manager, Influencer Marketing & Experiential

Pura; Pleasant Grove (UT); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Pura is redefining fragrance through smart home technology and personalized scent experiences. We are seeking a Senior Manager, Influencer Marketing & Experiential to lead strategic partnerships with influencers and VIPs, and to own end-to-end experiential campaigns.

You will work cross-functionally with marketing, creative, and external agencies to elevate brand storytelling and drive meaningful engagement.

Qualifications

• 6-8 years of relevant experience, beauty/wellness experience preferred
• Proven ability to cultivate strong relationships with brand ambassadors and creator agencies
• Experience with talent contract negotiation and briefing process
• Strong analytical skills to evaluate success of campaigns, content and programs
• Experience in event management and execution
• Excellent creative judgment to identify on-brand partnerships and content
• Self-starter with the ability to thrive in a remote work setup
• Positive attitude, empathy, and high energy
• Knowledge of FTC guidelines
• Ability to travel to Utah-based office at least once per quarter
• BA/BS in Marketing, Advertising or Communications preferred

Responsibilities

• Own end-to-end influencer campaign execution from briefing to reporting
• Refine influencer casting frameworks to ensure brand alignment and visual consistency
• Collaborate with agents and talent, manage communications and budgets
• Design influencer strategies aligned to campaign goals and ROI
• Oversee influencer budgets and real-time spend tracking
• Lead experiential events from concept to on-site execution
• Architect influencer integration plans for activations and drive earned media
• Define activation KPIs and leverage post-event insights to optimize

Skills

Influencer marketing

Experiential marketing

Contract negotiation

Event management

Analytics

Remote work

FTC guidelines

Education

BA/BS in Marketing, Advertising or Communications

Job description

Senior Manager, Influencer Marketing & Experiential

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design —transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

We are looking for a motivated, high-energy Senior Manager, Influencer Marketing & Experiential to join the Pura Communications team. In partnership with the Director of Communications, this role will be responsible for building brand advocacy and driving awareness through strategic partnerships with highly engaged influencers, VIPs. The role will work cross-functionally with Pura’s internal marketing and creative teams, as well as with external agencies who impact this area of the business.

The ideal candidate is at the forefront of influencer marketing trends and has a creative and innovative approach that can elevate traditional programming. This candidate should be knowledgeable on up-and-coming influencers that can help further establish Pura as a leader and trailblazer in the premium home fragrance space. The position requires strong communications skills, an aptitude for multitasking and an overall passion for the creator space.

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

• INFLUENCER MARKETING:
  • Own end-to-end campaign execution, managing the full campaign lifecycle, from strategic briefing, creator selection, and contract negotiation to content approval, trafficking and final performance reporting
  • Refine and maintain influencer casting frameworks tied to Pura’s brand archetype, ensuring strategic alignment and visual consistency across every campaign
  • Align Pura with image-enhancing creators, while maximizing cultural relevance
  • Design and execute influencer strategies tailored to the campaign objective, whether the goal is expansive brand awareness or driving immediate conversion/revenue
  • Serve as the connection point to build strong and deep connections with agents and talent, ensuring consistent communication and high-touch support
  • Oversee our product gifting roadmap, collaborating with internal creative and production partners to develop and execute creative mailers and evergreen seeding
  • Optimize affiliate platforms (e.g., Shopmy, LTK) to identify new talent, process inbound requests, manage “opportunities” and track results to inform future strategy
  • Collaborate on content whitelisting and ad needs, including trafficking raw assets for editing, managing partner access request and work with external agency to track results to inform future strategies
  • Oversee influencer budgets, ensuring real-time spend tracking and reporting to accounting and paid media stakeholders
  • Stay at the forefront of the creator economy, proactively applying influencer marketing best practices and emerging social media trends to Pura’s brand strategy
• EXPERIENTIAL MARKETING:
  • Lead the end-to-end execution of experiential events and brand activations, managing the relationship with external agencies to guide them from conceptualization and design through to final on-site build and execution
  • Serve as the central hub for event initiatives, partnering closely with internal brand managers and creative teams to align activation goals, ensure cohesive brand storytelling and maintain rigorous creative standards
  • Architect a holistic influencer integration plan for all activations, identifying and securing the right talent to host, attend and amplify event content to drive organic social buzz and high-impact earned media
  • Drive event attendance and engagement by executing multi-channel promotional strategies; partner with Lifecycle and Social teams to leverage app, email, and social platforms, while creatively utilizing eventing platforms and influencer-led content to maximize reach
  • Manage influencer & consumer experiences, including acting as on-site liaison and point-of-contact for key stakeholders and executives
  • Define activation KPIs in collaboration with internal stakeholders, leveraging data and post-event insights to continuously refine future strategy and maximize ROI
  • Introduce both traditional and forward-thinking concepts that inspire community connection, ensuring that every activation not only looks elevated but serves as a tangible touchpoint for our target audience

Qualifications:

• 6-8 years of relevant experience; beauty/wellness experience preferred
• Proven ability to cultivate strong relationships with brand ambassadors, creator agencies, etc.
• Experience with talent contract negotiation and briefing process
• Strong analytical skills to evaluate success of campaigns, content and programs
• Experience in event management and execution
• Excellent creative judgment to identify on-brand partnerships and content
• Self-starter with the ability to thrive in a remote work setup
• Positive attitude, empathy, and high energy
• Pop-culture obsessed with a finger on the pulse for the newest, hottest, latest in beauty, fashion and wellness trends
• Maintain a strong understanding of the competitive landscape
• Knowledge of Federal Trade Commission (FTC) guidelines
• Ability to travel to Utah-based office at least once per quarter
• BA/BS in Marketing, Advertising or Communications preferred

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design , transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

*All candidates are subject to a background check.