Senior Manager - Influencer Marketing

Lululemon Athletica; California (MO); Hybrid; USD 144,000 - 189,000; Full time

Benefits offered by this job

Extended health and dental benefits

Paid time off

Retirement plan matching

Parenthood top-up

Wellbeing programs

Job summary

lululemon Athletica is seeking a Senior Manager of Influencer Marketing to define North America strategy and lead a team of creator professionals. You will build a scalable creator ecosystem, foster strategic creator relationships, and collaborate with Brand, Social, and Performance teams to drive brand impact.

You will set goals, measure outcomes, and translate insights into actionable recommendations for senior leadership, while maintaining a focus on growth, equity, and an inclusive culture.

Qualifications

• 8 to 10+ years of experience in influencer marketing, creator marketing, social marketing, brand marketing, or related discipline.
• 3 to 5+ years of people leadership experience including coaching and developing teams.
• Proven experience developing and scaling creator/influencer programs that deliver measurable outcomes.
• Demonstrated success building strategic partnerships with creators, agencies, platforms, and stakeholders.
• Partner with Brand, Social, Creative, and Performance Marketing teams to maximize value of creator content.
• Strong strategic thinking, communication, and executive-influence skills with cross-functional alignment.
• Bachelor's degree in business, marketing, communications, or related field.

Responsibilities

• Define and own the long-term strategy, roadmap, and operating model for influencer marketing across North America.
• Lead, coach, and develop a high-performing team of influencer marketing professionals.
• Build and scale a creator ecosystem and signature program engaging 5,000+ creators.
• Develop and nurture strategic relationships with high-impact creators and platforms.
• Establish lululemon as a market-leading authority in creator marketing.
• Set performance goals and oversee measurement, analytics, and optimization.
• Partner with cross-functional teams to align priorities and deliver integrated initiatives.

Skills

Strategic thinking

Communication

Executive influence

Leadership

Analytics

Business acumen

Partnerships

Education

Bachelor's degree

Job description

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The North America Sports & Entertainment Marketing team builds brand relevance and meaningful consumer connection through athlete, ambassador, entertainment, and creator partnerships. The team brings lululemon's brand strategy to life through culturally relevant relationships and programs that strengthen community, expand reach, and drive measurable brand and business impact.

core responsibilities

The Senior Manager, Influencer Marketing defines and leads lululemon's North America creator marketing vision, building a scalable, relationship-first creator ecosystem that strengthens brand affinity, cultural relevance, and business impact. This role leads a team of influencer marketing professionals and partners cross-functionally to deliver best-in-class creator programs and strategic relationships.

• Define and own the long-term strategy, roadmap, and operating model for influencer marketing across North America, aligned with brand, business, and consumer priorities.
• Lead, coach, and develop a high-performing team of influencer marketing professionals, building capabilities and a culture of innovation, accountability, and operational excellence.Build and scale a robust creator ecosystem and signature creator program, with the ambition to engage 5,000 + creators and drive advocacy, community engagement, and measurable business outcomes.
• Develop and nurture strategic, long-term relationships with high-impact creators, talent representatives, agencies, platforms, and industry partners.
• Establish lululemon as a market-leading authority in creator marketing by identifying industry shifts and pioneering approaches that elevate brand relevance and competitive advantage.
• Set performance goals and oversee measurement frameworks, analytics, forecasting, and optimization to improve brand awareness, share of voice, consumer engagement, and business impact.
• Partner across Brand, Social, Content, PR, Partnerships, Digital Marketing, Analytics, and Global teams to align priorities and deliver integrated creator initiatives.
• Serve as the organization's subject matter expert on creator trends, platform evolution, consumer behavior, industry innovation, and competitive activity, translating insights into recommendations for senior leadership.

qualifications

• 8 to 10+ years of experience in influencer marketing, creator marketing, social marketing, brand marketing, or a related discipline, with progressively increasing scope and leadership responsibility.
• 3 to 5+ years of people leadership experience, including building, coaching, and developing high-performing teams.
• Proven experience developing and scaling creator or influencer marketing programs that deliver measurable brand and business outcomes.
• Demonstrated success building strategic partnerships with creators, talent representatives, agencies, platforms, and industry stakeholders.
• Partner with Brand, Social, Creative, and Performance Marketing teams to maximize the value of creator content across owned, earned, paid, retail, and community channels.
• Strong strategic thinking, communication, and executive-influence skills, with a track record of aligning senior stakeholders and cross-functional teams around shared priorities.
• Strong analytical and business acumen, including experience with performance measurement, forecasting, investment optimization, and translating insights into clear recommendations.
• Bachelor's degree required; degree in business, marketing, communications, or a related field preferred.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes Authorization to work in US is required for this role.

Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from $144,100 - $189,100 annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us [e-mail] . In your email, please include the position title, the location of the position and the nature of your request.

The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, and written submissions.

At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an article’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.