Laneige, PR & Influencer Marketing

Influship; New York (NY); On-site; USD 115,000 - 125,000; Full time

Job summary

AMOREPACIFIC US, INC. in New York seeks a strategic PR Manager to lead integrated communications that boost brand awareness and influence. You will manage influencer campaigns, media partnerships, events, and brand collaborations from concept to completion.

The ideal candidate has 4-5+ years in PR/influencer marketing within beauty, excels at project management, and communicates clearly in a fast-paced environment. NYC-based role with occasional travel and cross-functional collaboration.

Qualifications

• 4-5+ years of PR/Influencer Marketing experience in beauty or related field.
• Bachelor’s Degree in Marketing, Communications, or related field.
• Proven ability to manage multiple campaigns end-to-end and drive measurable results.
• Strong written and verbal communication; ability to thrive in fast-paced environment.

Responsibilities

• Lead development and execution of integrated PR programs including influencer marketing, earned media, and brand partnerships.
• Oversee end-to-end influencer campaigns: creator identification, briefing, timelines, contracts, content reviews, posting, and recaps.
• Support experiential marketing and influencer events, consumer activations, and retail experiences.
• Collaborate with Brand Marketing, Social, Paid Media, Creative, Digital, E-commerce, and Global teams for seamless storytelling.
• Build relationships with influencers, agents, vendors, and media to drive advocacy and partnerships.
• Manage communications with PR and influencer agencies for strategy and execution.
• Develop detailed project plans; manage multiple workstreams within budget and timelines.
• Analyze campaign performance to optimize future strategies and demonstrate business impact.
• Identify emerging beauty trends to develop innovative, culturally relevant ideas.

Skills

PR/Influencer Marketing

Project management

Cross-functional collaboration

Campaign analytics

Education

Bachelor’s Degree in Marketing/Communications

Tools

Microsoft Office Suite

Traackr

Meltwater

Job description

LANEIGE US is seeking a strategic, highly collaborative PR Manager to lead the development and execution of integrated communications initiatives that elevate brand awareness, strengthen cultural relevance, and drive earned media value and influence. This role will oversee high-profile projects across media, influencer marketing, events, and brand partnerships ensuring seamless best-in-class execution from concept through completion.

Job Summary

The ideal candidate has 4-5+ years of PR/Influencer Marketing experience within the beauty industry, preferably in-house, with a strong understanding of the evolving beauty and creator landscape. This individual is an exceptional project manager and strategic thinker with a proven ability to manage multiple priorities and execute campaigns that drive measurable business results. Must thrive in a fast-paced environment, demonstrate cross-functional collaboration, and possess excellent written and verbal communication.

Principal Accountabilities

• Lead the development and execution of integrated PR programs across influencer marketing, earned media, brand partnerships, product launches, and cultural moments to drive brand awareness, engagement, and advocacy.
• Own end-to-end management of influencer campaigns, including creator identification and selection, briefing, timeline development, agency and talent communication, contract coordination, content review, approvals, posting oversight, and campaign recaps.
• Support the planning and execution of experiential marketing strategy, including influencer events, consumer activations, retail experiences, community engagement programs, and brand partnerships that bring the brand story to life.
• Collaborate cross-functionally with Brand Marketing, Social, Paid Media, Creative, Digital, E-commerce, Retail Marketing, and Global teams to ensure integrated storytelling and seamless execution across all consumer touchpoints.
• Build and maintain strong relationships with influencers, talent managers, agents, media contacts, vendors, and external partners to drive meaningful brand advocacy and long-term partnerships.
• Partner closely and manage communications with PR and influencer agencies for editorial and creator strategy + project execution
• Develop detailed project plans and manage multiple workstreams simultaneously, ensuring programs are delivered on time, within budget, and aligned with business objectives.
• Analyze and report on campaign performance across PR, influencer, partnership, and experiential initiatives, leveraging insights and learnings to optimize future strategies and demonstrate business impact.
• Identify and capitalize on emerging beauty, skincare, creator, social media, and cultural trends to develop innovative and culturally relevant ideas that strengthen brand relevance and consumer connection.
• Manage campaign, event, and product seeding budgets, including forecasting, invoice processing, spend tracking, and identifying efficiencies to maximize investment and ROI.
• Oversee influencer gifting and product seeding initiatives, ensuring strategic targeting, thoughtful execution, and alignment with brand priorities and launch objectives.
• Serve as a key day-to-day stakeholder across major launches and initiatives, proactively problem‑solving, communicating updates, and driving cross‑functional alignment to ensure successful execution.

Key Experience and Skills

Qualification and Experience

• Bachelor’s Degree in Marketing, Communications, or related field
• 4-5+ years of relevant PR/Influencer Marketing experience with proven success leading both small-scale and large-scale influencer campaigns and events
• Beauty experience highly preferred
• Excellent communication skills and attention to detail.
• Pre-existing relationships with talent agents, creators, vendors and agencies
• Experience building creator briefs, managing timelines, and tracking budget
• Ability to think strategically while executing tactically, with strong attention to detail and the ability to drive results in a fast-paced environment.
• Strong prioritization, organization, and project management skills, with the agility to adapt to changing business needs
• Deep understanding of Gen Z and millennial consumer behavior
• Support events IRL in NYC with occasional travel domestic / international
• Ability to work occasional nights and weekends as needed

Skill Sets

• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
• Experience with TikTok Shop and Affiliate Marketing
• Experience in contract drafting for vendors and influencers
• Traackr and Meltwater experience is a plus

Personal Attributes

• Highly organized, resourceful, and collaborative
• Positive and enthusiastic approach to projects
• Ability to work efficiently in a small, high-visibility team but also thrives working independently.

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.

Base Salary Range

$115,000—$125,000 USD