Senior Manager, GTM Engineering

Rippling (Netherlands); New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

Rippling is seeking a Senior Manager, GTM Engineering to lead a team building AI agents, automation, and data systems that support Marketing and Sales at scale.

You will translate business needs into reliable, measurable platforms, partnering with Growth Marketing, RevOps, and Sales to deliver a roadmap that drives campaign effectiveness, data activation, and business results.

Qualifications

• 5+ years of experience building GTM systems, marketing technology, or related software and data products.
• Strong coding skills and SQL, sound architectural judgment, and impact on business outcomes.
• Experience leading or managing a technical team across Marketing, Sales, Operations, and Engineering.
• Experience building automation and AI workflows using LLMs, APIs, and data pipelines.

Responsibilities

• Technical leadership and team development for GTM Engineering, hiring and coaching a capable team.
• Build AI agents and campaign automation across email, ads, and sales outreach, with analysis of performance.
• Own the GTM Engineering Suite and drive internal tools and vendor integrations.

Skills

GTM systems

Marketing tech

SQL

Team leadership

AI workflows

Job description

About the role

Scaling Rippling into the billions of revenue requires creative thinking and strong execution across our entire growth engine and 30+ products.

We are looking for a Senior Manager, GTM Engineering to lead a team building AI agents, automation, and data systems that help our Marketing and Sales teams operate at scale.

You will serve as the technical lead for the GTM Engineering team, translating business needs into systems that teams use every day. Your work will include building agents to create, manage, and optimize campaigns across email, ads, and sales outreach, and connecting prospect data and signals to relevant messaging and engagement.

You will partner closely with Growth Marketing, Marketing Operations, RevOps, and Sales to identify opportunities, prioritize the roadmap, and deliver measurable business impact.

We are looking for a curious, technical leader with strong GTM instincts who loves building and stays close to execution. This is a role for someone who can architect a solution, prototype a workflow, coach a team, and clearly explain how the work helps the business grow.

What you will do

• Technical leadership and team development. Serve as the technical lead for GTM Engineering, setting direction, reviewing designs and implementations, and hiring and coaching a team that ships useful, reliable systems.
• AI agents and campaign automation. Build agents that help teams create, manage, and optimize campaigns across email, ads, and sales outreach, including audience selection, messaging, execution, and performance analysis.
• GTM Engineering Suite. You will own the suite of internal tools and vendors that will drive our GTM Engineering Strategy.
• GTM data and activation. Extend our TAM Platform and signal workflows to improve prospect coverage, segmentation, enrichment, and personalization, making data actionable for Marketing and Sales.
• Cross-functional roadmap and delivery. Partner with GTM stakeholders to turn business problems into clear requirements and prioritized projects. Define success measures together, communicate progress and tradeoffs, and own the adoption, reliability, and ongoing improvement of the systems your team builds.

What you will need

• Technical depth and a track record of impact. 5+ years of experience building GTM systems, marketing technology, or related software and data products. Strong coding and SQL skills, sound architectural judgment, and evidence that your work improved business outcomes.
• Experience building automation and AI workflows. Hands-on experience using LLMs, APIs, and data pipelines to automate meaningful workflows. You can move quickly from an idea to a prototype and know what it takes to make that prototype reliable in production.
• Team leadership and clear communication. Experience leading or managing a technical team, developing engineers, and working across Marketing, Sales, Operations, and Engineering. You can clarify ambiguous requests, explain technical tradeoffs, and build alignment around priorities.
• Product judgment, curiosity, and speed. You understand how GTM teams work, challenge manual processes, and consistently find opportunities to improve them. You balance experimentation with maintainable systems and use real usage, feedback, and results to decide what to improve next.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here .

A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For