GTM AI Operations Manager

Rippling; San Francisco (CA); On-site; USD 105,000 - 175,000; Full time

Job summary

Rippling is seeking a senior IC in Growth Operations to design AI-enabled GTM workflows and own the data layer. You will embed AI across Marketing and Sales, building automation and monitoring that increases conversion and efficiency. You’ll partner with engineering and RevOps to extend Playbook and DemoTime with in-house tooling.

The role requires hands-on AI development, SQL mastery, and a track record of delivering rapid, impactful improvements in a fast-paced environment at Rippling.

Qualifications

• Experience building AI-enabled GTM workflows.
• Proven ability to ship end-to-end automation.
• Strong collaboration with Marketing, Sales, and Engineering.

Responsibilities

• Embed AI across the GTM funnel and build proprietary automation.
• Automate GTM processes: enrichment, lead routing, account research, outbound generation, and pipeline hygiene.
• Monitor data quality and automations, surfacing issues and fixes.
• Extend Rippling's Playbook and DemoTime with AI capabilities.
• Design SDR execution frameworks for consistent handoffs.
• Own the data layer: write SQL, create dashboards, and deliver clear insights to stakeholders.

Skills

SQL

AI builder

Scrappy mindset

Self-sufficient

Bias for speed

Strong communicator

Marketing Ops

Salesforce admin

Outreach

Salesloft

Marketo

HubSpot

Iterable

LeanData

Nooks

Internal tooling

Tools

Salesforce

Outreach

Salesloft

Marketo

HubSpot

Iterable

LeanData

Nooks

Job description

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365 - all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors - including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock - and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About The Role

AI is reshaping how go-to-market teams work, and we want someone to drive that change at Rippling. You'll sit on our Growth Operations team, working across Marketing and Sales, using AI to make both orgs best-in-class and radically efficient. This is a senior IC, hands-on, deeply scrappy role for a builder. You'll design AI agents and automated workflows that touch every step of the funnel. You'll embed with the SDRs and marketers who live in these systems, find where the work breaks, and ship solutions fast. When the right tool doesn't exist, you'll build it with engineering and RevOps, inside one of the most advanced custom-built marketing operations ecosystems in the industry.

What You Will Do

• Embed AI across the GTM funnel. Find where intelligence belongs across Marketing and Sales workflows, then build it. Deploy AI agents or partner with engineering to ship proprietary systems that drive automation, personalization, and conversion.
• Automate manual work from end to end. Rebuild GTM processes like enrichment, lead routing, account research, outbound generation, and pipeline hygiene using AI, low-code tooling, and integrations, so reps spend their time selling.
• Put AI on watch. Build AI-powered system monitoring that catches data quality issues, broken automations, and routing failures before they cost pipeline, surfacing anomalies and recommended fixes automatically.
• Extend Rippling's homegrown stack. Partner with engineering and RevOps to add AI-powered capabilities to Playbook and DemoTime, two go-to-market systems Rippling built in-house that no off-the-shelf vendor offers.
• Build the SDR execution layer. Design AI-powered frameworks inside our internal systems so every marketing-to-Sales handoff is consistent, actionable, and measurable.
• Own the data layer. Build and maintain complex SQL queries to monitor marketing operations performance and cross-system data flows (Salesforce, Outreach, LeanData, marketing automation, enrichment) and feed the data that trains and improves your AI systems. Turn what you find into dashboards and plain-language insights for non-technical stakeholders.

What You Will Need

• SQL expert. You can independently query and model data to answer your own questions.
• Hands-on AI builder. You've built, prompted, automated, evaluated, or deployed AI tools and agents to solve real problems.
• Relentlessly scrappy and self-sufficient. You don't wait for permission, a roadmap, or a vendor. You've shipped things outside your job description because they needed to exist.
• Bias for speed. You ship, then improve.
• Strong communicator who can translate between technical and non-technical stakeholders.
• Background in Marketing Operations, Revenue Operations, or as a Salesforce admin. We care more about how you think and build than which seat you've sat in.
• Salesforce depth (flows, automations, reporting).
• Hands-on with Outreach (or Salesloft) and a marketing automation platform (Marketo, HubSpot, Iterable). LeanData and Nooks a plus.
• Experience with internal or homegrown tooling.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]. Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

The pay range for this role is

105,000 - 175,000 USD per year(US San Francisco Bay Area)