Senior Manager, Genesis Regional Marketing Ops (West & Mountain States)

Genesis; Fountain Valley (CA); On-site; USD 115,000 - 164,000; Full time

Benefits offered by this job

Salary range: $114,800–$164,000

Vehicle lease allowance

Holiday pay

Vacation and sick time

Health insurance

401K match

Enhanced 401K contribution

Life insurance

Mental health program

Health advocate

Job summary

Genesis seeks a Senior Manager, Genesis Regional Marketing, to oversee regional marketing activities across the designated Genesis Region. You will manage retailer associations, digital marketing, and CSR initiatives while aligning with National Marketing programs.

You will lead strategy, develop strong relationships with HQ and field teams, and supervise budgets and vendor partners to ensure compliant, effective campaigns.

Qualifications

• Eight or more years of experience in automotive retail marketing.
• Three or more years in regional/Tier 2 or Tier 3 marketing strategies and tactics.
• Supervisory experience is preferred.
• Agency and/or vendor experience helpful.
• Ability to manage multiple projects in a fast paced environment.
• Strong public speaking ability.
• Strong analytical affinity with attention to detail.
• Strong automotive industry knowledge.

Responsibilities

• Oversee regional marketing activities within Genesis region.
• Manage RMAP across the region and drive retailer engagement.
• Analyze lead performance data and improve results.
• Collaborate with National Retail Marketing to align programs.
• Oversee MSP and CSR initiatives and distribute funds fairly.
• Lead CSR efforts including Genesis Gives and Inspiration Foundation.
• Ensure brand compliance for Tier 3 retailer advertising.
• Plan and execute regional meetings and events.
• Manage budgets and vendor relationships; oversee approvals.

Skills

Marketing leadership

Automotive marketing

Public speaking

Analytical skills

Budget oversight

Vendor management

Team leadership

Strategic planning

Project management

Communication

Education

High school diploma

Bachelor's degree

Master's degree

Job description

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to

WORK MODEL

What You Will Do

• The Senior Manager, Genesis Regional Marketing, is responsible for overseeing & managing all regional marketing activities within the designated Genesis Region.
• These oversite activities include, but are not limited to, Tier 2 Retailer Advertising Associations, Retail Digital Marketing, Internet Lead and High Value Actions performance and analysis, Market Support Program (MSP) Initiative & Corporate Social Responsibility (CSR) activities.

How You Will Make An Impact

• Manage Genesis Retailer Ad Associations (RMAP) across the region, driving retailer engagement and marketing effectiveness.
• Analyze lead performance data and implement strategies to improve retailer and regional lead management results.
• Partner with National Retail Marketing to align retailer lead-generation and Certified Website programs.
• Oversee execution of the Genesis Retailer Co-op Program and ensured equitable distribution of co-op funds.
• Support Retail Digital Strategy Consulting initiatives to enhance retailer digital marketing performance.
• Lead regional Corporate Social Responsibility (CSR) efforts, including Genesis Gives and the Genesis Inspiration Foundation.
• Ensure compliance of all Tier 3 retailer advertising with Genesis brand standards and advertising policies.
• Collaborate with National Office teams to develop, implement, and administer Market Support Programs (MSP).
• Process MSP payments and resolved retailer payment and incentive-related issues.
• Manage departmental budgets and maintained expenses within approved guidelines.
• Plan and execute regional organizational meetings and events.
• Support Regional General Manager with governance processes, including OCM and PRM activities.
• Serve as the primary liaison between Market Managers, dealership personnel, and the National Incentives team.
• Maintain expertise in national and regional incentive programs to support retailer performance.
• Provide team leadership, employee development, and budget oversight as required.
• Budget management.
• Approve all time off, training, expense reporting, and miscellaneous spending for applicable programs and direct reports.
• RFP and vendor selection.
• Conduct regular performance evaluations of direct reports, where applicable; develop employee business focus and plans for direct reports for the future.

What You Will Bring To The Role

• Must be a high school graduate.
• Bachelor’s degree preferred.
• Master’s degree is a plus.
• Eight or more years of experience.
• Three or more years of experience in automotive retail marketing, regional/Tier 2 or Tier 3 marketing strategies and tactics, preferably from the OEM side.
• Supervisory experience is preferred.
• Agency and/or vendor experience helpful.
• Ability to manage multiple projects in a fast paced environment.
• Ability to develop strong interpersonal relationships with both HQ and field team members.
• Ability to craft and deliver the right message to the right audience.
• Strong public speaking ability.
• Strong analytical affinity with attention to detail.
• Strong automotive industry knowledge.

What Hyundai Can Offer You

• Compensation Range: $114,800 - $164,000 annual base salary
• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

Other Details

• Physical requirements: Normal office duties.
• Overnight travel as necessary (15-30%).

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.