Senior Manager, Enterprise Audience Strategy & Activation

Hearst; New York (NY); On-site; USD 180,000 - 200,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Disability

Life insurance

401(k)

Paid holidays

Paid time off

Employee assistance programs

and more

Job summary

Hearst is seeking a Senior Manager, Audience Strategy & Activation to bridge Hearst’s enterprise audience platform with commercial teams. You will partner with Ad Sales and the Corporate Data Team to create scalable audience products, enable revenue opportunities, and operationalize activation across Hearst’s advertising ecosystem.

In this role, you will translate capabilities into advertiser-ready solutions, develop standardized audience offerings, and drive cross-functional programs to

Qualifications

• 6–10 years in audience strategy, advertising technology, or digital media.
• Strong understanding of digital advertising ecosystems and audience activation.
• Experience partnering with Ad Sales, Marketing, Product, or Analytics teams.
• Ability to translate business needs into scalable audience products and workflows.
• Experience with ad sales and audience activation platforms (CDPs, DMPs, DSPs, clean rooms).
• Excellent project and stakeholder management and executive communication.
• Bachelor's degree; advanced degree preferred.

Responsibilities

• Identify advertiser needs and develop scalable audience solutions.
• Maintain a portfolio of audience products and reusable segments.
• Create sales enablement materials and pitch decks.
• Collaborate with leadership to evaluate performance and optimize offerings.
• Coordinate activation across GAM, DSPs, DMPs, and clean rooms.
• Serve as liaison across Audience Analytics, Ad Sales, Product, and Engineering.
• Manage end-to-end lifecycle of enterprise audience products.
• Establish governance, documentation standards, and best practices.

Skills

Audience strategy

Advertising technology

Cross-functional PM

Stakeholder management

Executive communication

Sales collaboration

Data-driven decisions

Education

Bachelor's degree

Advanced degree preferred

Tools

CDPs

DMPs

DSPs

GAM

Identity platforms

Job description

Hearst is seeking a Senior Manager, Audience Strategy & Activation to bridge Hearst’s enterprise audience platform with commercial teams. You will partner with Ad Sales and the Corporate Data Team to create scalable audience products, enable revenue opportunities, and operationalize activation across Hearst’s advertising ecosystem.

In this role, you will translate capabilities into advertiser-ready solutions, develop standardized audience offerings, and drive cross-functional programs to