Senior Manager, Ecommerce

Balsam Brands; Redwood City (CA); Hybrid; USD 158,000 - 198,000; Full time

Benefits offered by this job

Competitive compensation

Medical, Dental & Vision coverage

HSA up to $2,000 annually

Company 401(k) match

Sabbatical after 10 years

Employee discounts

Wellness programs

Job summary

Balsam Brands is seeking a Senior Manager, Ecommerce to lead day-to-day operations and shopper journeys for NA and APAC online stores. Based in Redwood City with hybrid schedule (in-office Mon–Wed), you will coach a team across time zones and drive site content, campaigns, and optimization with a hands-on approach.

The role reports to the VP of Digital Commerce and requires a strong analytics mindset, strategic leadership, and a track record of improving conversion and customer experience.

Qualifications

• 11+ years of ecommerce leadership with hands-on site content planning/execution.
• Proven ability to mentor teams across time zones.
• Strong analytical skills turning data into actionable insights.
• Bachelor’s degree in a relevant field.

Responsibilities

• Own NA & APAC site experience strategy and execution, including content calendars and optimization of shopper funnel across regions.
• Lead, develop, and mentor a distributed Ecommerce team across time zones; build repeatable processes for efficiency.
• Collaborate with Creative and Marketing to align content with campaigns and brand tone.
• Oversee QA for site updates across devices and regions to ensure top-notch customer experience.
• Monitor KPIs and generate insights to inform optimization and reporting to stakeholders.
• Drive NA & APAC growth, including support for future market expansion.

Skills

Ecommerce leadership

Hands-on content planning

Customer experience mindset

Data-driven analytics

Team mentoring

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree or higher in Merchandising, Economics, General Business Management or equivalent

Job description

We are seeking a results-oriented and hands‑on Senior Manager, Ecommerce to lead the day‑to‑day operations and shopper journey for our North American and APAC online stores. Based in our Redwood City office, you will be a strategic player‑coach, leading all Ecommerce efforts to engage, educate, and drive conversion. This is an ideal role for someone who excels at rolling up their sleeves, executing with excellence, and leading & developing a talented team to reach their full potential.

This full‑time position reports to the VP of Digital Commerce and is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in‑office.

What you’ll do:

Site Experience Strategy & Execution

• Own the E-commerce Calendar: Lead the planning and execution of the NA & APAC site content calendars, ensuring timely updates for new products, campaigns, and seasonal content across all European markets.
• Optimize the Shopper Funnel: Directly manage and optimize shopper journey elements, including category page layouts, landing page strategies, navigation, filtering, and cross‑sell strategies to drive conversion and engagement.
• Partner on Content & Campaigns: Collaborate with Creative and Marketing teams to ensure content and storytelling align with promotional campaigns, brand tone, and seasonal themes.
• Lead Quality Assurance (QA): Lead the end‑to‑end QA process for all site updates and functionality across devices and regions, ensuring a seamless customer experience.

Team Leadership & Development

• Mentor and Coach: Manage and mentor a small, talented Ecommerce team based in Manila, actively supporting their growth and providing coaching on core Ecommerce principles.
• Develop Processes: Build clear and repeatable processes and documentation to drive efficiency, consistency, and a culture of operational excellence across the team and time zones.
• Foster a Culture of Ownership: Empower the team to take ownership of their work, grow their analytical skills, and contribute their best to business‑critical projects.

Analytics & Optimization

• Inform Strategies: Use data to track site KPIs and generate actionable insights to inform optimization decisions and report on performance to stakeholders.
• Monitor Site Performance: Own the day‑to‑day monitoring of NA & APAC site performance and identifying tactical opportunities for improvement.

Orchestrate NA & APAC Growth

• Act as the primary point person for the seamless execution of our NA & APAC expansion plans, including support for B2B development and future new market expansion.

What you bring to the table:

• 11+ years of experience in Ecommerce with deep expertise in hands‑on site content planning execution.
• Strong commercial and entrepreneurial mindset, with the ability to spot emerging opportunities, challenge assumptions, and influence strategic direction.
• Proven ability to develop and mentor a team, ideally in a global context.
• A "roll up your sleeves" attitude with a customer experience mindset and a passion for tactical site optimization and execution.
• Strong analytical skills with the ability to turn data into day‑to‑day actionable insights.
• A collaborative and proactive mindset, focused on operational excellence.
• Bachelor’s Degree or higher in Merchandising, Economics, General Business Management or equivalent.
• Demonstrated AI literacy, enabling effective understanding, interaction, and critical evaluation of AI technologies and applications across diverse business functions.

About Us:

Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people‑first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: www.balsamhill.com
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Glassdoor: https://bit.ly/balsambrands-glassdoor

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full‑time team members, our current package includes:

• Competitive compensation, including a cash‑based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer‑paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company‑paid life and AD&D insurance
• Company‑paid short and long‑term disability insurance
• 401(k) with dollar‑for‑dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time‑off (VTO) packages
• Paid 5‑week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work‑from‑home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay range for this position is: $158,000 to $198,000. Please note that placement within the posted salary range is based on several factors, including geographic location, experience, skills, alignment with role requirements and other job‑related factors. It is uncommon for offers to be made at the top of the range, as this typically reflects a candidate who exceeds all role requirements and brings significant, directly applicable experience. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner. At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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