Senior Manager, Digital Site Merchandising & Production

Gruppe Louis Vuitton; New York (NY); On-site; USD 160,000 - 165,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Digital Site Merchandising & Production to enhance online presence and drive e-commerce growth. In this pivotal role, you'll craft engaging digital narratives and optimize product offerings to elevate the online experience. Collaborating with various teams, you will lead the digital e-commerce strategy, ensuring that the website reflects the brand's marketing and merchandising initiatives. This position offers a unique opportunity to make a significant impact within a luxury retail environment, where your contributions will shape the future of digital commerce. Join a company that values innovation and excellence, and be part of a culture that promotes professional growth and inclusivity.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Short and Long-term Disability

Paid Time Off

Employee Discounts

Retirement Plans

Qualifications

• Experience with online content management systems and digital marketing.
• Strong analytical skills and ability to drive business results.

Responsibilities

• Manage digital merchandising strategy and execution for e-commerce.
• Analyze product performance and optimize digital activity.

Skills

Analytical Skills

Digital Marketing

Content Management Systems

Data Analysis

Strategic Thinking

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Microsoft Office (Excel, Word, PPT)

Job description

• Published on 2025-04-14
• Employment type: Full Time
• Contract type: Permanent Job
• Country/Region/City: New York, New York, United States

Louis Vuitton Americas is seeking a Senior Manager, Digital Site Merchandising & Production to enhance online presence and amplify e-commerce growth. You will craft captivating digital narratives and optimize our product offerings to elevate the Louis Vuitton experience online, driving sales across diverse categories, and manage the content of Louis Vuitton’s website, making sure it reflects the brand’s marketing, communications, and merchandising initiatives to provide our clients with a digital experience that is consistent with the brand's exceptional standards. Working alongside our Sr. Director of Digital, you will be instrumental in leading the overall digital e-commerce strategy.

Responsibilities

• Collaborate with the Digital and Merchandising teams to establish sales targets and strategies.
• Manage product launches and support key priorities within the LVA Zone by coordinating allocation needs, launch tools, and initial performance feedback.
• Partner with Category Merchandising teams to develop strategy for visual merchandising on LV.com.
• Analyze and report on product performance and total web business.
• Engage actively in buying sessions held in Paris HQ, curating seasonal collections for LVA Digital, including exclusives, pre-orders, and pre-launches.
• Lead Differentiated Selling in partnership with Merchandising, Digital Marketing, Data & Insights, and Supply Chain, monitoring sales to stock performance, raising opportunities to SC/Planning for replenishment and mapping adjustments.
• Conduct routine website analysis to ensure the product is properly organized and showcased on key trafficked pages and PLP’s.

Job responsibilities

Drive Local Digital Merchandising Strategy & Execution

• Liaise with Central e-Merch team to drive global strategy and ensure accurate delivery of product assets.
• Manage online launch plans for local e-Merch team to support key product initiatives; ensuring all launches are optimized and on time.
• Oversee day-to-day website updates completed in the Content Management System for 3 countries, 4 locals, and 3 languages.

Manage Product Offer Across all Categories

• Act as the key contact with all zone merchandising and supply chain teams.
• Identify sales volume and category opportunities, making recommendations regarding optimization of product offer.
• Liaise with Supply Chain to ensure stock levels for key investments, peak periods, and client requests.

Analyze Product & Site Performance

• Conduct weekly, monthly, and ad hoc business reporting to provide continuous insights into business strengths and opportunities and make strategic recommendations to optimize digital activity.
• Analyze site metrics and develop business cases to support enhancements to improve user experience.

Support Digital Team Synergies

• Partner with Digital Performance to build sales projections and track user experience and e-Merch analytics.
• Partner with Digital Marketing to align on product focuses for email, social media, and paid search.
• Act as the key point of contact for Client Services on product-related topics.
• Oversee the growth and development of direct reports.
• Promote and implement best practices across LVA and globally.

Content

• Drive content strategy and publication, including homepage and animations.
• Oversee production and ensure timely publications on louisvuitton.com websites using the content management system (CMS).
• Provide constructive feedback to HQ regarding visuals, pictures, texts, animation usability, etc.
• Manage digital store location management on LouisVuitton.com and external partner sites.
• Manage mobile apps for Americas Project, managing both new and existing apps for enhancements, translations, UAT.
• Spearhead innovative e-commerce integrations (enhancements, new releases, AB testing) from a local perspective including researching 3rd party vendors, advocating for LVA usability best practices, and sharing with Central best in class competitive examples.

Profile

The ideal candidate will be digital savvy and have experience with online content management systems. A solution-oriented, strategic thinker with proven experience driving positive business results across digital marketing campaigns. Must have analytical skills (commercial insights, data analysis, and reporting); Google Analytics knowledge is a plus.

• Proficient in Microsoft Office Programs (Excel, Word, PPT).
• Sensibility for luxury products/fashion, understanding of luxury codes.
• Exceptional attention to detail with the ability to adapt to changing priorities.
• Working knowledge of interactive design and web usability.

The appointed candidate will be offered a salary within the range of USD $160,000-$165,000, a comprehensive benefits package including medical, dental, vision, short and long-term disability, various paid time off programs, employee discount/perks, and two retirement plans both with employer contributions.

The position requires 4 days per week on site in the Louis Vuitton Corporate Office, located in the heart of Midtown, Manhattan.

Additional information

Louis Vuitton is a company that respects the uniqueness of each employee and offers everyone the means to find their place and prosper. We promote initiatives aimed at supporting professional equality for everyone. We strive to go above and beyond purely symbolic measures by building a culture passionate about meaningful strategies aimed at crafting an inclusive workforce.

In addition to a generous benefits package, unparalleled career development opportunities, both locally and globally, as an employee at Louis Vuitton, you can expect to be provided with industry-leading training which will offer you an in-depth insight into the luxury and retail environment.

Louis Vuitton respects and promotes equal opportunity. We celebrate and welcome the uniqueness of each employee and are committed to creating an inclusive work environment.