Senior Manager, Digital Media & Programmatic

Icon Media Direct; Los Angeles (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive benefits

Work-life balance

Leadership training

Mentorship programs

Job summary

Icon Media Direct in Sherman Oaks, CA, seeks a Senior Manager, Digital Media & Programmatic, to steer and grow OTT/CTV campaigns and digital initiatives. You will lead a team, respond to RFPs, and drive ROI through data-driven media solutions.

The role requires deep programmatic expertise, leadership experience, and the ability to collaborate with agency teams to deliver optimized campaigns and new solutions.

Qualifications

• Four-year college degree; Marketing degree preferred, but not required.
• Expert knowledge of programmatic platforms including Amazon DSP, Viant, and Trade Desk.
• Experience with CM360 and GA4.
• Experience in a performance marketing or performance-driven agency environment.
• Direct experience managing CTV campaigns at scale.
• Deep knowledge of programmatic and digital media planning and buying.
• Experience with A/B testing, incremental lift analyses, and customer segmentation.
• Exceptional verbal and written communication skills, ability to think strategically and execute.
• Experience with pixel implementation and verification.

Responsibilities

• Direct and manage the daily workflow of digital team members and campaigns, including proposal development, pixel implementation, campaign activation and maintenance, and post-buy recaps.
• Interface with Agency teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and deliver new solutions.
• Review client deliverables for quality and viability.
• Own development of strategic proposals across CTV, OLV, Display, Audio and DOOH.
• Own digital campaign execution, optimization and performance reporting across platforms.
• Lead measurement strategy including attribution, incrementality testing, and audience insights.
• Evaluate campaign performance against KPIs and develop optimization recommendations.
• Partner with analytics teams to develop reporting frameworks and actionable insights.
• Present performance findings and strategic recommendations to clients and stakeholders.
• Identify growth opportunities across CTV, digital video, paid media, and emerging platforms.
• Contribute to new business pitches and agency growth initiatives.
• Manage and optimize supply path strategies.
• Foster a culture of teamwork, collaboration, and accountability.
• Lead, coach, and develop digital team members; document best practices for collaboration.
• Develop and maintain quality control procedures for digital campaigns.
• Share knowledge across teams to optimize campaigns.

Skills

Verbal and written communication

Analytical thinking

Project management

Independent work

Leadership collaboration

Audience insights

Education

Four-year college degree; Marketing degree preferred

Tools

Amazon DSP

Viant

Trade Desk

CM360

GA4

Pixel implementation

Job description

Icon Media Direct is a leading brand response media agency based in Sherman Oaks, CA, obsessed with maximizing ROI for our clients. With over 26 years of experience, we are a group of experts in media and technology working together to consistently exceed our clients’ expectations. Icon Media Direct strives to be an employer of choice, offering competitive benefits and compensation, true work/life balance, and a fun, energetic company culture. With in-depth leadership training, strengths-based coaching and mentorship programs, we foster a culture of continual development and positive collaboration.

About the Role:

Icon Media Direct is seeking a Senior Manager, Digital Media & Programmatic, to strategically drive and grow campaigns. The ideal candidate is an expert in OTT/CTV and Digital Campaigns, a strategic thinker who consistently demonstrates campaign leadership, and someone who inspires teamwork and collaboration. The Senior Manager, Digital Media & Programmatic’s primary responsibilities are to drive client business growth with positive ROI through accountable digital media solutions. If you are passionate about streaming video and digital, data analytics, and understand the need for creative solutions to impact positive change, this is a great opportunity for you.

Essential Duties & Responsibilities (include, but not limited to):

• Direct and manage the daily workflow of all digital team members and campaigns, including proposal development, pixel implementation, campaign activation and maintenance, and post-buy recaps
• Interface with Agency teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, including programmatic, high impact, direct IO strategies across CTV, OLV, Display, Audio and DOOH
• Assume accountability and ownership of digital campaign execution, optimization and performance reporting across multiple platforms
• Lead measurement strategy including attribution, incrementality testing, conversion tracking, and audience insights
• Evaluate campaign performance against KPIs and develop optimization recommendations that improve efficiency and ROI
• Partner with analytics teams to develop reporting frameworks and actionable business insights
• Present performance findings, test results, and strategic recommendations to clients and internal stakeholders
• Identify growth opportunities across CTV, digital video, paid media, audience targeting, and emerging platforms
• Contribute to new business pitches and agency growth initiatives
• Manage and optimize supply path strategies
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Adopt established account management standards and program management best practices
• Lead, coach, mentor, and develop digital team members, fostering professional growth and accountability
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group
• Develop and maintain quality control procedures for digital campaign implementations
• Participate in regular knowledge sharing sessions across teams to educate them on new strategies for optimizing and enhancing campaign performance

Qualifications:

• Four-year college degree from an accredited university, Marketing degree preferred, but not required
• Expert knowledge of Programmatic platforms including Amazon DSP, Viant, and Trade Desk
• Experience with CM360 andGA4
• Experience working within a performance marketing or performance-driven agency environment
• Direct experience managing CTV campaigns at scale
• Deep knowledge of programmatic and digital media planning and buying
• Experience with A/B testing, incremental lift analyses, and customer segmentation
• Exceptional verbal and written communication skills, ability to both think strategically and execute tactically
• Experience with pixel implementation and verification
• Experience with clean room and advanced audience measurement solutions is a plus
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Ability to organize and manage detail work, as well as work independently and balance multiple tasks
• 6+ years of experience in programmatic media buying
• 2-4 years of people management
• Ability and willingness for hybrid working environment with 2 days per week in office

Other Considerations:

• Salary based on skills and experience
• Skills will be tested upon interview
• All applicants are subject to background checks and offers of employment will be pending the verification of information listed on application
• All applicants will need to provide a list of professional references
• Icon Media Direct is an Equal Opportunity Employer

For more information, please visit our website at: IconMediaDirect.com