Senior Manager, Digital Media - Affiliate Partnerships

Martech Record, LLC; Hoboken (NJ); On-site; USD 108,000 - 216,000; Full time

Job summary

Join an innovative team as a Senior Manager of Digital Media, where you'll lead affiliate partnerships that shape the future of retail and commerce. This role offers a unique opportunity to drive strategic initiatives across various teams, leveraging data to optimize performance and create impactful marketing strategies. You'll cultivate relationships with influencers and content creators, ensuring that your efforts resonate with customers and inspire them to shop. If you're a self-starter with a passion for digital marketing and a knack for building partnerships, this position is perfect for you. Embrace the chance to make a significant impact in a rapidly evolving industry.

Benefits

Health insurance

401(k) plan

Paid time off

Education benefits

Performance bonuses

Company discounts

Short-term disability

Long-term disability

Adoption reimbursement

Flexible work hours

Qualifications

• 6-8+ years of experience in marketing or related fields.
• Strong performance mindset with a focus on conversion KPIs.
• Established relationships with marketing leaders.

Responsibilities

• Drive affiliate strategy and execution including partner recruitment.
• Optimize performance based on data insights and measurement.
• Coordinate with stakeholders to ensure project completion.

Skills

Influencer Marketing

Performance Marketing

Social Commerce

Digital Marketing

Data Analysis

Communication Skills

Project Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Excel

PowerPoint

Job description

Senior Manager, Digital Media – Affiliate Partnerships .

Full time

As a Sr. Manager of Affiliate Partnerships, you will manage Influencer and Content Affiliate partners. Your focus will be to develop and lead business strategies, partnerships, and activations that inspire customers to shop. You’ll work closely with our Content & Influencer, Product, Engineering, Category Marketing and Media teams to develop and manage some of our most critical strategic partnerships, spearhead cross-functional deal implementation efforts, and research, evaluate and recommend potential collaborations.

You must be a savvy self-starter who loves building from the ground up, leverages performance data to inform scale, and has excellent communication skills.

This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what’s possible across today’s rapidly evolving content and social commerce landscape.

This role sits in the Content, Influencer and Commerce Group and is focused on content and influencer affiliate partners. This role has a Manager-level direct report.

Job Description

• Drive affiliate strategy & execution including business development, partner recruitment & onboarding, and optimization & growth
• Responsible for channel strategy including budgeting, commission rates, forecasting, partner strategy, execution of campaigns end-to-end, partner composite, and how to best inspire and fuel the channel with product inspiration
• Grow strategic affiliate partnerships. These initiatives will range from partnerships & integrations with media companies, to collaborations with up-and-coming brands, to influencer networks, to experiential marketing and popup shops that showcase Walmart’s value proposition beyond product.
• Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.
• Help create a pipeline of new ideas and methods of marketing including “test and learn” plans and analyze relative ROI possibilities
• Coordinate with key stakeholders across external and internal teams to get projects across the finish line
• Accurately quantity and forecast content affiliate performance to maximize chance of success and minimize risk to the business. May include P/L management of affiliate programs.
• Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.
• Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams.

Challenges You’ll Tackle

• As part of a growing team, you will help cultivate new and existing relationships with strategic partners and platforms – with a focus on Influencer and Content affiliate-based relationships
• Hunt for innovative partners, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations
• Act as an external and internal advocate, working closely with cross-functional teams to drive projects forward. Includes socializing efforts with executive partners and leadership

What You’ll Bring

• Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related fieldPerformance mindset with experience optimizing based on conversion-based KPIs
• Minimum 6-8+ years of work experience in a related area (e.g. Influencer, Performance Marketing, Social Commerce, Social Platforms, Digital Marketing, Affiliate Marketing)
• Performance mindset with experience optimizing based on conversion-based KPIs
• Established industry relationships and experience working with marketing leaders and client organizations, particularly across media, retail, and/or ecommerce
• Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights
• Gravitas to advocate, influence, and gain buy in both internally and externally
• Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.
• Effective communication skills – you’re equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)
• Highly organized and detail-oriented
• Extensive experience with Excel, PowerPoint, particularly in relation to pacing/forecasting, building pitch decks, and communicating strategy, plans, and insights

About The Social Commerce Partnerships Team

We are focused on creating innovative customer experiences that shape the future of retail and commerce. Walmart is an early pioneer in content and social commerce—an area that is fundamentally transforming the way people discover and shop—through efforts in content activations, commerce integrations, shoppable tools and partnerships, and social platforms like Walmart Creator. Our goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and that make it easy for customers to shop.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you’ll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For Information About Benefits And Eligibility, See One.Walmart.

The annual salary range for this position is $108,000.00-$216,000.00

Additional Compensation Includes Annual Or Quarterly Performance Bonuses.

Additional Compensation For Certain Positions May Also Include

• Stock

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location…

221 River St, Hoboken, NJ 07030, United States of America