Senior Manager, Digital Enterprise Technology, Customer 0 Program Strategy & Storytelling

Leadout Capital; San Francisco (CA); On-site; USD 170,000 - 230,000; Full time

Job summary

Salesforce is seeking an experienced Content Strategy leader to drive Customer Zero narratives and enablement. You will own a multi-disciplinary portfolio, translate internal AI-focused transformation into compelling external stories, and align across product marketing, PR, and corporate communications.

You will partner with sales enablement and field teams to embed proof points into programs, drive executive alignment, and build scalable content frameworks for global audiences.

Qualifications

• 7+ years in content strategy, corporate communications, business transformation, or related strategic role with portfolio ownership experience.
• Experience building or scaling a capability map, portfolio view, or similar framework in a complex org.
• Experience designing or running seller/field enablement programs.
• MBA or advanced degree preferred.

Responsibilities

• Lead content strategy and development for Customer Zero activations across DET, product marketing, PR, and events.
• Coordinate across internal teams to ensure executive alignment and impactful external stories.
• Develop and maintain a centralized content library to ensure consistency and prevent duplication.
• Enable sellers with Customer Zero materials and talking points; partner with Sales Enablement and Field teams.

Skills

Content strategy

Corporate communications

Business transformation

Portfolio ownership

Education

MBA or advanced degree in Communications/Marketing/Business Administration

Tools

Google Slides

Visual design tools

Slack

Google Workspace

PM tools

Job description

Customer Zero is Salesforce's program for being its own first and best customer. We run our business on our own products and share the results and lessons with customers, sellers, and the market.
This role sits on the team responsible for translating how Salesforce is transforming into an Agentic Enterprise as Customer Zero. Embedded within Digital Enterprise Technology (DET), we stay close to the practitioners driving transformation on the ground and connected across the business to capture the enterprise-wide story. From this position, we turn our own experience into trusted proof, sharpened strategy, and a clear enterprise narrative. Working directly with practitioners across the company, you will:

• Track how functions across Salesforce are evolving with AI.
• Capture measurable impact and turn it into compelling customer stories.
• Equip sellers to share our Customer Zero story with confidence and accuracy.
• Translate internal successes into external narratives.

You will work across business transformation, content strategy, seller enablement, and communications. You will operate independently to drive executive alignment on the materials and initiatives that power internal transformation and external customer success.

Core Responsibilities & Scope

Agentic Enterprise Portfolio Management

• Independently run and grow the Agentic Enterprise portfolio, working with stakeholders across the business to capture internal transformation for external amplification
• Track emerging internal AI trends and translate them into a forward-looking narrative for leadership.
• Track Agentic Enterprise portfolio metrics.

Content Strategy & Development

• Create Customer Zero content frameworks, presentations, playbooks, guides, and strategic content, anticipating and addressing emerging content needs by staying closely aligned to the tech innovation happening within Salesforce.
• Amplify Customer Zero content in Product Marketing led activations, including video, social, and blog.
• Grow a centralized content library to ensure consistency and prevent duplication.

Seller Enablement

• Enable sellers to use our Customer 0 materials and talking points.
• Partner with Sales Enablement and Field teams to embed Customer 0 proof points into seller programs and training.
• Build feedback loops with sellers to refine content based on what resonates in the field.

Customer Zero Publications

• Partner with Product Marketing, PR, and Newsroom on a content strategy and editorial calendar that elevates the right stories at the right time.
• Co-develop press-ready narratives and talking points that extend Customer 0 stories into earned media.
• Connect Customer 0 program content with broader corporate communications strategy.

Strategic Events & External Marketing Support

• Lead content strategy and development for DET's Customer Zero activations at Salesforce hosted events (including Dreamforce and TrailheadDX).
• Develop speaker presentations, demo scripts, and collateral for Salesforce hosted keynotes.

Program Support & Coordination

• Provide program management support & coordination.
• Report program metrics, value delivered, and progress through dashboards and reports.
• Drive cross-team alignment through structured communication plans and regular status updates.

Customer 0 Impact Tracking & Measurement

• Track external content impact: press placements, seller usage, event engagement, and customer/prospect influence, connecting Customer Zero activations with external impact.
• Report on trends regularly to guide future investment in the portfolio and storytelling.

Minimum Requirements

Leadership & Independent Ownership

• 7+ years in content strategy, corporate communications, business transformation, or a related strategic role, with a record of independently owning a portfolio end to end.
• Experience building or scaling a capability map, portfolio view, or similar framework in a complex organization.
• Experience designing or running seller/field enablement programs.

Content Creation & Communication

• Exceptional presentation design and storytelling skills, with proficiency in Google Slides and visual design tools.
• Strong written and verbal communication, adapting messaging to different audiences.
• Experience creating executive-level content and leading high-visibility presentations.
• Proven external marketing content and event support experience.
• Experience partnering with PR, Newsroom, or corporate communications to place external stories.
• Social media and/or marketing experience is a plus.

Business Transformation & AI Knowledge

• Deep understanding of digital transformation and process optimization.
• Strong knowledge of AI/automation and its business applications.
• Ability to translate technical concepts into business value narratives for internal and external audiences.
• Experience supporting enterprise-wide transformation programs and stakeholder communications.

Event Management & Marketing Support

• Experience supporting strategic events, conferences, and customer-facing presentations.
• Understanding of marketing campaign development and sales enablement.
• Ability to create content that serves both marketing objectives and sales conversations.
• Preferred: SIC or innovation showcase content experience.

Program Management & Strategic Thinking

• Strong project management skills, handling multiple workstreams and cross-functional partners at once.
• Proficiency with Slack, Google Workspace, and project management tools.
• Ability to thrive in fast-paced environments with shifting priorities and tight deadlines.
• Analytical mindset, able to synthesize complex information into clear, actionable insights.
• Ability to align content with business and marketing objectives.
• Experience with performance tracking, metrics reporting, and demonstrating value.

Preferred Qualifications

• MBA or advanced degree in Communications, Marketing, or Business Administration.
• Experience at consulting or technology companies, especially SaaS or enterprise software.
• Background in organizational transformation or large-scale program storytelling.
• Internal product adoption experience.
• Knowledge of the Salesforce platform and ecosystem.
• Experience in innovation centers or transformation showcase environments.