Product Marketing Sr Manager - Sales Enablement (Customer Zero)

Salesforce, Inc.; Indianapolis (IN); On-site; USD 143,000 - 217,000; Full time

Benefits offered by this job

401(k)

Employee stock purchasing program

Medical benefits

Parental leave

Mental health support

Job summary

Salesforce, Inc. is seeking a Product Marketing Sr Manager - Sales Enablement (Customer Zero) to lead cross-functional partnerships and craft field-facing content that translates Salesforce transformation stories into practical sales assets.

You will collaborate with sales leaders and product marketing to tailor materials for diverse personas and buying stages, ensuring alignment with the Customer Zero program.

Qualifications

• 6-10+ years of experience in product marketing, field enablement, or related roles.
• Strong understanding of enterprise sales processes and buyer journeys.
• Experience working at a large enterprise organization across teams and geographies.
• Proven ability to create field-ready enablement content that is used in the field.
• Experience working with executive-level audiences and tailoring messaging for different personas.

Responsibilities

• Translate Customer Zero stories into sales-ready materials, including first-call decks; executive briefings; case studies and narrative summaries; demo scripts and supporting materials; and video content.
• Develop, maintain and evolve a library of high-impact, reusable enablement assets; adapt core narratives into role-based versions and various form factors.
• Partner with program leadership, product marketing, sales enablement, customer success and events teams to ensure alignment across messaging, campaigns and activation.
• Collaborate to develop clickable and video demos showing how Salesforce teams use technology to enable transformation and connect product capabilities to outcomes.
• Leverage AI to accelerate content creation, tailor content for personas, and build scalable templates for self-serve content.
• Track usage and impact of assets; measure adoption and pipeline impact; refine content based on feedback.
• Deliver field-ready content that is clear, modular, and easy for sellers to use, with consistent Salesforce messaging.

Skills

Product marketing

Field enablement

Storytelling

Cross-functional leadership

Sales enablement

Executive communication

Content development

Job description

Product Marketing Sr Manager - Sales Enablement (Customer Zero)

Job Details

Marketing & Communications

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

We are seeking a Product Marketing Sr Manager - Sales Enablement to lead cross-functional partnerships and the development and activation of field-facing content for the Customer Zero program.

Customer Zero is how Salesforce shares its own transformation into an Agentic Enterprise and creates repeatable blueprints for customers to follow. This role will ensure those stories are not only compelling, but usable and impactful in real sales conversations and other field programs.

You will partner closely with the Senior Director of Customer Zero, sales leaders, event teams and product marketing leads to understand what the field actually needs to engage customers, build credibility, and close deals. You will translate Customer Zero stories into high-quality, practical assets, from first-call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages.

Success in this role requires strong storytelling, deep empathy for both customers and sellers, and the ability to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both strategic and actionable.

What You'll Actually Be Doing

• Flexibility, Creativity and Curiosity: Be able to listen deeply and continuously, taking in signals from multiple channels, shifting thinking and pivoting strategy and tactics to fit the needs of the team, the customers and the field. Be passionately enthusiastic about what could be possible and constantly learning new things to find ways to make it happen.
• Sales Enablement Strategy & Field Partnership: Build strong relationships with sales leaders, sellers, and field enablement teams to listen and understand what content is needed, what formats are most effective, and what actually gets used in customer conversations. Translate field insights into a clear sales enablement strategy for Customer Zero. Continuously gather feedback and iterate on assets to improve adoption and effectiveness.
• Customer Zero Story Activation for Sales: Translate Customer Zero transformation stories into sales-ready materials, including first-call decks; executive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.); case studies and narrative summaries; demo scripts and supporting materials; and video content. Ensure content is tailored to specific personas and buying stages, clearly communicates business value and outcomes, and connects Salesforce capabilities to real-world transformation.
• Content Development & Customization: Develop, maintain and evolve a library of high-impact, reusable enablement assets. Adapt core narratives into role-based versions, different levels of technical depth, and various form factors to fit each channel. Ensure content is clear and easy for sellers to use, modular and adaptable, and consistent with Salesforce messaging and positioning.
• Cross-Functional Collaboration: Partner with Customer Zero program leadership, product marketing, sales enablement, customer success and internal practitioners, and events and campaign teams. Ensure alignment between messaging, story development, campaigns, sales activation and event execution.
• Demos & Experiential Content: Collaborate to develop and build clickable and video demos. Ensure demos clearly show how Salesforce teams use its technology to enable transformation and the connection between product capabilities and business outcomes. Connect how Salesforce's implementation applies to other industries and companies of different sizes.
• AI-Enabled Scale & Efficiency: Leverage AI to accelerate content creation and iteration, tailor content for different personas and use cases, synthesize feedback and identify content gaps, and do things we could never do before. Build scalable tools (e.g., templates, prompt libraries, reusable frameworks) that enable sellers to self-serve content in the flow of work as well as through portals, and consistency across the organization.
• Measurement & Adoption: Track usage and effectiveness of Customer Zero field assets and program impact. Partner with sales enablement to measure adoption and impact on pipeline and deal progression. Continuously refine content based on feedback and performance.

You're Our Person If...

• 6-10+ years of experience in product marketing, field enablement, or related roles
• Strong understanding of enterprise sales processes and buyer journeys
• Experience working at a large enterprise organization building relationships across teams and geographies
• Proven ability to create field-ready enablement content that is used in the field
• Experience working with executive-level audiences and tailoring messaging for different personas and presenting in front of company leaders
• Strong storytelling and communication skills
• Ability to translate complex technical concepts into clear business value
• Experience working cross-functionally across marketing, product, sales, and customer teams

Even Better If...

• Familiarity with AI tools for content creation and workflow acceleration

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

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Salary and Benefits

Salesforce offers a variety of benefits to help you live well including:

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.