Senior Manager, Digital Campaign - Scores

FICO; United States; In loco; USD 95.000 - 149.000; Tempo pieno

Descrizione del lavoro

FICO is seeking a Digital Campaign Manager to lead multi-channel campaigns across paid media, out-of-home, TV, podcasts, newsletters and niche placements. You will work with Government Relations, Scores Field Marketing, Product Marketing and external agencies to ensure consistent messaging and ROI.

Ideal candidates have 5-7 years of hands-on paid campaigns experience, strong budget oversight and a data-driven mindset.

Competenze

• 5-7 years of hands-on experience running paid campaigns across social platforms.

Mansioni

• Own end-to-end execution of integrated digital campaigns from kickoff through post-campaign analysis.
• Support development of media plans and targeting tactics.
• Lead cross-functional collaboration, manage timelines and accountability across teams and vendors.
• Provide updates on campaign performance, timelines and budgets in meetings and emails.

Conoscenze

Paid campaigns

Budget management

Stakeholder coordination

Ads platforms

A/B testing

Strumenti

LinkedIn Campaign Manager

Meta Ads

Google Ads

DV360

Descrizione del lavoro

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfil your career potential!

Opportunity

As Digital Campaign Manager, you'll lead integrated marketing efforts that build awareness of FICO Scores among audiences in the mortgage ecosystem and in federal, state, and local government. This role is ideal for a strong project manager with deep expertise in digital marketing, budget management and stakeholder coordination.

You will execute and optimise multi-channel campaigns across paid media, out-of-home, TV, podcasts, newsletters and niche placements. You'll collaborate closely with Government Relations, Scores Field Marketing, Product Marketing, Content, Design, Communications, Ops and external agencies to ensure consistent messaging and seamless execution across every touchpoint. We're AI-first and you'll use AI-enabled tools to sharpen audience targeting, speed up reporting and optimise campaign performance across channels.

What You'll Contribute

Own the end-to-end execution of integrated digital campaigns to support the mortgage, auto and government relations teams, from kickoff through post-campaign analysis - with a focus on timely delivery, measurable outcomes and stakeholder alignment.

Support the development of comprehensive media plans, offering guidance on ad placements, targeting tactics and platform recommendations.

Lead cross-functional collaboration, manage campaign execution, timelines and ensure accountability across internal teams and external vendors.

Serve as the primary point of contact for digital agencies and media partners, overseeing contracts, creative development, ad trafficking and performance tracking.

Provide updates on campaign performance, timelines, budgets and deliverables in meetings, calls and emails.

Communicate detailed meeting notes, briefings and status updates.

Monitor social feeds for campaign performance, comments and engagement.

Put in creative requests with internal design teams.

Develop compelling ad and creatives in partnership with agency and internal design team keeping vendor specifications in mind.

Partner with agency, internal account teams and marketing ops team to track and reconcile ad spend and address invoicing questions or adjustments.

Track and manage campaign budgets and invoices, ensuring accurate forecasting and adherence to spend targets.

Implement robust tracking frameworks and analyse campaign performance across platforms.

Deliver actionable insights to optimise reach, engagement and ROI.

Extend paid media strategy beyond traditional platforms to include TV, podcasts, newsletters and industry publications.

Regularly report campaign progress and insights to leadership and cross-functional teams, driving data-informed decisions.

What We’re Seeking

5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube and Instagram - focused on awareness, engagement, marketing and persuasion goals preferably in B2B SaaS or public sector.

Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing and optimising for return on ad spend (ROAS).

Proven success managing large-scale projects, budgets and cross-functional teams.

Strong organisational and time-management skills, with the ability to manage multiple projects and meet tight deadlines.

Hands-on experience with platform-native tools (LinkedIn Campaign Manager, Meta Ads, Google Ads, DV 360 etc.).

Skilled in ad trafficking, Google Tag Manager and campaign measurement.

Strong analytical mindset with experience in A/B testing and performance optimisation.

Excellent verbal, written and presentation skills, with the ability to interpret results, present findings clearly and recommend next steps.

Highly organised, detail-oriented and accountable, self-starter.

Bonus: Familiarity with tools like Looker.

Bonus: Experience buying media on TV, podcasts, Programmatic vendors.

Our Offer To You

An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

Highly competitive compensation, benefits and rewards programmes that encourage you to bring your best every day and be recognised for doing so.

An engaging, people-first work environment offering work/life balance, employee resource groups and social events to promote interaction and camaraderie.

The targeted base pay range for this role is: $94,500 to $148,500 with this range reflecting differences in candidate knowledge, skills and experience.

#LI-BR1 #LI-Remote

Why Make a Move to FICO?

At FICO, you can develop your career with a leading organisation in one of the fastest-growing fields in technology today – Big Data analytics. You'll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimisation and much more.

FICO makes a real difference in the way businesses operate worldwide:

• Credit Scoring - FICO® Scores are used by 90 of the top 100 US lenders.
• Fraud Detection and Security - 4 billion payment cards globally are protected by FICO fraud systems.
• Lending - 3/4 of US mortgages are approved using the FICO Score.

FICO has a reputation for being at the forefront of analytics. We empower businesses worldwide with applied intelligence and advanced analytics to transform complex data into fair, explainable and actionable decisions - enabling smarter outcomes, stronger customer relationships and sustainable growth. FICO clients include more than half of the top 100 banks in the world, more than 600 personal and commercial line insurers in North America and Europe, 400+ retailers and general merchandisers, all of the 100 largest US credit card issuers and more.

FICO is a global leader in analytics software, empowering businesses to make smarter, faster decisions through cutting-edge data science, machine learning and AI. Creators of the iconic FICO® Score – the standard in credit decisioning – and recognised in both the Forrester Wave™ and Gartner® Magic Quadrant™ for its decision intelligence. FICO delivers a powerful platform built on Applied Intelligence, combining advanced analytics with explainable AI to drive transparency, reduce risk and enable hyper-personalised customer experiences at scale. Trusted by organisations across financial services, insurance, payments and beyond, FICO turns data into decisions that matter.

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We're proud to offer employment and advancement opportunities to all candidates without regard to race, colour, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don't meet all stated qualifications. While our qualifications are clearly related to role success, each candidate's profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy.