Senior Manager, Digital Analytics — Lead Insights & Teams

The Walt Disney Company; Anaheim (CA); Hybrid; USD 148,000 - 199,000; Full time

Job summary

The Walt Disney Company in Anaheim is seeking a Senior Manager-Digital Analytics to lead a 7-person analytics team focused on digital and contact center insights. You will drive analytics strategy, reporting, and actionable insights to influence guest experiences and business outcomes.

You will mentor analysts, shape tracking practices, and partner with product, engineering, and business units. The role combines strategic leadership with hands-on analytics in a dynamic entertainment environment.

Qualifications

• 5+ years of analytical experience.
• 4+ years of experience with digital analytics tool s such as Adobe Analytics or Google Analytics.
• 2+ years of experience leading a team.
• Experience defining mobile application or website analytics tracking requirements.
• Independent time management and prioritization skills.
• Ability to derive actionable insights from data and effectively guide decision-making.
• Strong understanding of segmentation as it relates to digital analytics core principles.
• Ability to collaborate effectively in a cross-functional environment where priorities change quickly.
• Excellent written and verbal communication skills including presenting to leadership up to the senior executive level.
• Strong knowledge of common digital analytics KPIs.
• Proactive problem-solving and critical thinking skills.
• Ability to own analytical projects from ideation to completion.
• Ability to function in an environment of ambiguity.
• Knowledge of fundamental relational database concepts.
• Knowledge of statistical concepts.

Responsibilities

• Lead a team of analysts who partner with multiple business groups.
• Interpret and report on digital performance within a broad business story.
• Analyze user behavior across the digital ecosystem.
• Support business units and product owners with regular and ad-hoc analyses.
• Lead creation of digital tracking strategies and coordinate with developers.
• Guide Adobe Analytics implementation strategy and best practices.
• Drive innovation in the digital analytics space.
• Recommend optimization tactics based on findings.
• Mentor direct reports and guide career development.
• Manage prioritization for direct reports amid changing priorities.
• Leverage digital analytics and databases to explore data.
• Develop relationships with partner analytics teams for storytelling.
• Create compelling presentations to highlight analysis.

Skills

Analytical experience

Adobe Analytics

Google Analytics

Leadership

Education

Bachelor’s degree

Tools

SQL

Adobe Analytics

Google Analytics

Job description

The Walt Disney Company in Anaheim is seeking a Senior Manager-Digital Analytics to lead a 7-person analytics team focused on digital and contact center insights. You will drive analytics strategy, reporting, and actionable insights to influence guest experiences and business outcomes.

You will mentor analysts, shape tracking practices, and partner with product, engineering, and business units. The role combines strategic leadership with hands-on analytics in a dynamic entertainment environment.