Senior Manager, Demand Generation & Integrated Campaigns

Worldly; Concord (CA); Remote; USD 140,000 - 160,000; Full time

Job summary

Worldly, un leader dans la plateforme d'intelligence d'impact, recherche un Senior Manager de génération de demande pour diriger des initiatives marketing innovantes au sein de l'industrie des biens de consommation. Vous travaillerez en partenariat avec l'équipe de vente et appliquerez une mentalité axée sur les données pour améliorer l'engagement des comptes clés. Ce rôle passionnant exige une créativité stratégique et un accent sur la performance pour propulser la croissance de l'entreprise.

Benefits

Comprehensive benefits offerings

Company-sponsored 401 (k) with up to 4% match

Incentive Stock Options

Unlimited PTO

13 company holidays

Qualifications

• 6+ ans d'expérience en marketing B2B SaaS, dont 3 ans à diriger des programmes de génération de demande intégrée.
• Expérience avérée de collaboration étroite avec les équipes de vente pour atteindre les objectifs de pipeline.
• Penseur créatif avec une curiosité naturelle et une vocation à l'action.

Responsibilities

• Diriger la stratégie de génération de demande axée sur l'ABM, concevant des programmes pour se connecter avec des comptes de grande valeur.
• Développer des campagnes marketing intégrées sur divers canaux, en se concentrant sur l'augmentation du pipeline qualifié.
• Collaborer étroitement avec les équipes de contenu et de marketing produit pour créer des actifs convaincants.

Skills

ABM tools and strategies

Analytical skills

B2B SaaS marketing

Tools

HubSpot

LinkedIn Ads

Google Ads

ZoomInfo

Job description

Location: US - Remote

About Worldly

Worldly is the world’s most comprehensive impact intelligence platform — delivering real data to businesses on impacts within their supply chain. Worldly is trusted by 40,000 global brands, retailers, and manufacturers to provide the single source of ESG intelligence they need to accelerate business and industry transformation.

Through strategic and meaningful customer relationships, Worldly provides key insights into supplier performance, product impact, trends analysis, and compliance. When a company wants to change how business is done, we enable that systemic shift.

Backed by a dedicated global team of individuals aligned by values, Worldly proudly operates as a public benefit corporation with backing from mission-aligned investors. Want to learn more? Read our story.

About The Role

We are seeking a tenacious Senior Manager of Demand Generation & Integrated Campaigns to join Worldly’s growing marketing team as we continue to expand Worldly’s penetration across the consumer goods industry. In this role, you will lead our efforts to drive qualified demand within consumer goods companies through targeted yet bold marketing programs that fuel Worldly's sales pipeline and drive us towards our ambitious revenue goals.

The role will include working in lockstep with our Growth (sales) team to develop account-based marketing (ABM) strategies that engage key decision-makers within high-value accounts - driving meaningful engagement and conversations that convert.

This role is a critical addition to the marketing team, and we are looking for someone who will bring a combination of strategy, creativity, and a laser focus on performance to be part of the next exciting chapter in Worldly’s growth.

What You'll Do

• Own and execute Worldly’s ABM-led demand generation strategy, designing programs and campaigns that connect with high-value accounts and buying committees in the consumer goods sector.
• Develop integrated marketing campaigns across paid, organic, email, events, content syndication, and more, with a focus on driving qualified pipeline.
• Partner deeply with sales and marketing leadership to align on ICP, account prioritization, outreach strategies, performance metrics and enablement tools from day one.
• Apply a data-first mindset—monitoring and optimizing performance at every step of the buyer journey through messaging, targeting, and creative to drive better conversion outcomes.
• Collaborate closely with the content and product marketing teams to create compelling assets, messaging, and narratives that speak to the real-world challenges of our buyers.
• Own and evolve campaign workflows and reporting infrastructure using tools like HubSpot and ZoomInfo. This includes ensuring an adequate sales development process with a clear marketing-to-sales handoff and feedback loop, and ensuring campaign attribution, lead quality, and pipeline contribution are measurable and actionable.
• Regularly report on campaign performance and insights to marketing and sales leadership, with clear recommendations for optimization and scale.
  
  

We'd Like to See

• 6+ years of B2B SaaS marketing experience, with at least 3 years leading integrated demand generation, including ABM programs.
• Proven track record of tight collaboration with Sales teams to co-own pipeline targets and deliver qualified leads that convert
• Deep experience with ABM tools and strategies—you’ve run 1:many, 1:few, and 1:1 programs and know how to scale them efficiently
• Expertise in key MarTech platforms: HubSpot, LinkedIn Ads, Google Ads and an ABM platform (ZoomInfo a plus)
• Strong analytical skills, with a solid grasp of revenue-centric KPIs—you’re confident managing pipeline metrics, conversion benchmarks, attribution reports, and forecasting impact
• A creative and curious thinker with a bias for action—you bring energy, new ideas, and the drive to continuously improve performance
• Excellent communicator who can distill performance data into actionable insights for cross-functional teams and leadership
  
  

What We Can Offer You

• Comprehensive benefits offerings. 90% employee premium and 75% spouse/dependent premium are covered by Worldly.
• Company-sponsored 401 (k) with up to 4% match.
• Incentive Stock Options
• 100% Parental Paid Leave
• Unlimited PTO
• 13 company holidays
  
  

Life at Worldly

Our team is motivated to transform the way products are made. By helping our customers succeed in a new era of sustainable production, we can build technology that makes a difference on a planetary level.

Our team represents over 15 countries and brings unique experiences from technology to farming to the table. Surround yourself with kind, enthusiastic, and dedicated people who put collaboration and growth at the center of our shared goals.

Benefits and Perks

• Earn a competitive salary and performance-based bonuses. Get healthcare, retirement matching, and equity for US employees.
• Use the office stipend to get the supplies you need. Combat Zoom fatigue with Flex Fridays.
• Flexible time off. Take the time you need to recharge. Our culture encourages team members to explore and rest to be their best selves.
• We're remote, not lonely. Join the culture committee, coffee chats, or a variety of other interest groups.
  
  

Equity Statement

We believe it’s essential to reflect the diversity of those we strive to serve. True innovation happens when everyone has room at the table, including the tools, resources, and opportunity to excel. We’re dedicated to building a culturally and experientially diverse team that leads and works with empathy and respect.

Compensation Overview

$140,000 - $160,000 Annual Base Salary (USD)

10% Annual Bonus

Equity Stock (ICU) Option Program

Compensation Range: $140K - $160K