Industry Marketing Senior Manager, Healthcare, Corporate Marketing Remote

Huron; Chicago (IL); Remote; USD 130,000 - 185,000; Full time

Job summary

A leading consulting organization is seeking an Industry Marketing Senior Manager in Healthcare to drive strategic marketing initiatives. This vital role requires expertise in market intelligence and the ability to creatively align business objectives with actionable marketing plans. The candidate will lead integrated campaigns, manage budgets, and collaborate with stakeholders to enhance brand presence and drive growth.

Benefits

Medical, Dental and Vision Coverage

Annual Incentive Compensation Program

Wellness Programs

Qualifications

• Minimum 8 years of progressive marketing experience.
• At least 5 years in a leadership role within healthcare marketing.
• Proven record of successful B2B marketing strategies.

Responsibilities

• Develop and execute integrated marketing strategies for healthcare.
• Lead market research and analysis to drive business growth.
• Manage healthcare marketing budget and campaign effectiveness.

Skills

Marketing Strategy

Brand Management

Market Research

Digital Marketing

Stakeholder Engagement

Project Management

Education

Bachelor’s degree in Marketing or Business

MBA or advanced degree

Tools

Pardot

Salesforce

Google Analytics

Job description

Join to apply for the Industry Marketing Senior Manager, Healthcare, Corporate Marketing Remote role at Huron

Join to apply for the Industry Marketing Senior Manager, Healthcare, Corporate Marketing Remote role at Huron

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Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities. We’re helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve. And, we’re developing strategies and implementing solutions that enable the transformative change they need to own their future.

As a member of the Huron corporate team, you’ll help to evolve our business model to stay ahead of market forces, industry trends and client needs. Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron’s collective strategies and enable real transformation to produce sustainable business results.

Join our team and create your future.

The Healthcare Industry Marketing Senior Manager will collaborate with the Healthcare Marketing Director to lead the development and execution of an integrated, industry-specific marketing strategy that drives growth, strengthens market positioning, and supports Huron’s healthcare business objectives. This strategic role requires translating business goals into actionable plans, crafting a compelling value proposition, and overseeing brand and demand-generation initiatives across multiple channels.

Key Responsibilities

Market Intelligence & Research

• Design and manage primary and secondary research to quantify market size, share, and growth opportunities.
• Conduct competitive analyses, segment markets, and prioritize targets based on revenue potential and strategic fit.
• Interpret research insights to identify threats, opportunities, and emerging campaign themes.
  
  

Strategic Marketing & Planning

• Collaborate with business and enterprise leadership to translate organizational objectives into an annual, cohesive marketing plan.
• Develop buyer personas, SWOT analyses, positioning statements, and messaging frameworks that resonate with decision-makers.
• Establish key performance indicators (KPIs) to measure campaign effectiveness and ROI, adjusting tactics as needed.
  
  

Campaign Development & Execution

• Lead creation and execution of integrated marketing campaigns—including digital advertising, email marketing, content marketing, webinars, and events—to generate brand awareness and qualified leads.
• Collaborate in utilization of marketing automation (e.g., Pardot) and CRM platforms (e.g., Salesforce) to streamline lead management, scoring, and reporting.
• Partner with digital and creative teams to ensure consistent brand experience across web, social, and offline channels, optimizing for client engagement.
  
  

Thought Leadership & Stakeholder Engagement

• Cultivate strong relationships with industry leadership, enterprise marketing, sales, alliances, and external partners (e.g., healthcare associations, vendors).
• Represent Huron at industry conferences, webinars, and advisory boards, positioning the company as an authority in healthcare consulting.
• Collaborate with subject-matter experts to develop content and case studies that highlight Huron’s unique solutions and differentiators.
  
  

Budget & Performance Management

• Manage and optimize the healthcare marketing budget, allocating resources to high-impact campaigns and channels.
• Track and report on campaign metrics (e.g., lead volume, conversion rates, pipeline contribution) to senior leadership, recommending course corrections to maximize ROI.
  
  

Qualifications

Education

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
  
  

Experience

• 8+ years of progressive marketing experience, with at least 5 years in a leadership role within healthcare marketing.
• Proven record of developing and executing successful B2B marketing strategies that drive revenue growth and brand awareness.
  
  

Core Skills & Competencies

• Industry Knowledge: Deep understanding of healthcare ecosystems required.
• Strategic Leadership: Ability to set vision, align cross-functional teams, and lead through ambiguity, change, and complex challenges.
• Digital & Data-Driven Marketing: Expertise with marketing automation, CRM systems, analytics tools (e.g., Google Analytics) to inform decisions, optimize performance, and demonstrate measurable results.
• Thought Partnership & Collaboration: Strong interpersonal skills to influence senior stakeholders, partner with sales and growth teams, and build consensus across matrixed environments.
• Communication & Storytelling: Exceptional written and verbal communication skills; ability to craft compelling narratives, presentations, and executive-level briefings.
• Project & Budget Management: Bias to action and demonstrated experience managing complex projects, multi-channel campaigns, and sizable budgets—balancing long-term vision with short-term tactical execution.
• Innovation & Change Management: Track record of applying AI to increase marketing effectiveness, championing change, and fostering a culture of continuous improvement.
  
  

The estimated base salary range for this job is $130,000-$185,000. The range represents a good faith estimate of the range that Huron reasonably expects to pay for this job at the time of the job posting. The actual salary paid to an individual will vary based on multiple factors, including but not limited to specific skills or certifications, years of experience, market changes, and required travel. This job is also eligible to participate in Huron’s annual incentive compensation program, which reflects Huron’s pay for performance philosophy. Inclusive of annual incentive compensation opportunity, the total estimated compensation range for this job is $156,000-$222,000. The job is also eligible to participate in Huron’s benefit plans which include medical, dental and vision coverage and other wellness programs. The salary range information provided is in accordance with applicable state and local laws regarding salary transparency that are currently in effect and may be implemented in the future

Position Level

Senior Manager

Country

United States of America

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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