Senior Manager Data & Analytics - Marketing

Wayne Farms; Oakwood (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Wayne-Sanderson Farms in Georgia seeks a Marketing Data Insights & Analytics Manager to turn data into business growth. You will partner across Marketing, Sales, Finance, Supply Chain, and R&D to drive strategic decisions.

You'll build dashboards in Power BI and Tableau, standardize KPIs, and coach teams on analytics tools while shaping brand and category strategies in a fast-paced food company.

Qualifications

• 5+ years in analytics, business intelligence, category management, consumer insights, or a related field.
• Proven experience transforming data into actionable business recommendations.
• Strong experience with data visualization and reporting tools.

Responsibilities

• Develop dashboards, scorecards, and executive reporting tools across brands, customers, channels, and categories.
• Analyze consumer, customer, market, and operational data to uncover growth opportunities and identify risks.
• Deliver insights related to market share, pricing, promotions, distribution, innovation, and competitive activity.
• Support annual planning, strategic initiatives, and business reviews.
• Partner with Brand Management to evaluate campaign effectiveness and consumer engagement.
• Translate consumer and shopper research into recommendations for packaging, messaging, and portfolio strategies.
• Monitor trends within protein, poultry, convenience, and prepared foods categories.

Skills

Analytical thinking

Communication

Presentation

Collaboration

Education

Bachelor's degree in Business/Marketing/Analytics

MBA or advanced analytics certification

Tools

Power BI

Tableau

Excel

PowerPoint

Job description

Marketing Data Insights & Analytics Manager

Turn Data Into Business Growth

Are you passionate about uncovering insights that influence strategy, shape brands, and drive business results? We're looking for a Marketing Data Insights & Analytics Manager to help transform complex data into meaningful stories and actionable recommendations.

In this highly visible role, you'll partner with teams across Marketing, Sales, Finance, Supply Chain, Revenue Management, R&D, and Executive Leadership to identify opportunities, solve business challenges, and support growth across our Retail, Foodservice, QSR, National Accounts, and Prepared Foods businesses.

If you enjoy blending analytics with business strategy and love turning numbers into insights that drive decisions, we'd love to hear from you.

What You'll Do

Drive Business Performance Through Analytics

• Develop dashboards, scorecards, and executive reporting tools that measure business performance across brands, customers, channels, and categories.
• Analyze consumer, customer, market, and operational data to uncover growth opportunities and identify potential risks.
• Deliver insights related to market share, pricing, promotions, distribution, innovation, and competitive activity.
• Support annual planning processes, strategic initiatives, and business reviews.

Provide Consumer, Brand & Market Insights

• Partner with Brand Management to evaluate campaign effectiveness, brand health, and consumer engagement.
• Translate consumer and shopper research into recommendations that support innovation, packaging, messaging, and portfolio strategies.
• Monitor emerging trends within protein, poultry, convenience, and prepared foods categories.
• Help innovation teams identify new opportunities and areas for growth.

Build Reporting & Analytics Capabilities

• Create and maintain automated reporting solutions using tools such as Power BI, Tableau, and Excel.
• Establish and maintain consistent KPI definitions and reporting standards.
• Improve the speed, accessibility, and effectiveness of insights delivery across the organization.
• Train and support cross-functional teams on analytics tools and reporting resources.

Be a Strategic Business Partner

• Collaborate closely with Marketing, Sales, Finance, Revenue Management, and Supply Chain teams.
• Support forecasting, pricing, and revenue management decisions through data-driven analysis.
• Present insights and recommendations to senior leaders in a clear, concise, and business-focused manner.
• Manage multiple priorities and provide analytical support for ad hoc business needs.

Advance Analytics & Continuous Improvement

• Help establish best practices for reporting, analytics, and data governance.
• Identify opportunities to leverage automation, artificial intelligence, and predictive analytics.
• Manage relationships with external data providers and analytics partners.
• Ensure data integrity, consistency, and accuracy across reporting platforms.

What We're Looking For

Required Experience

• 5+ years of experience in analytics, business intelligence, category management, consumer insights, or a related field.
• Proven experience transforming data into actionable business recommendations.
• Strong experience working with data visualization and reporting tools.

Preferred Experience

• Consumer Packaged Goods (CPG), food manufacturing, protein, or packaged food industry experience.
• Experience supporting Retail, Foodservice, or National Account businesses.
• Familiarity with syndicated data platforms such as Circana, Nielsen, or similar sources.

Technical Skills

• Advanced Excel and PowerPoint skills.
• Experience with Power BI, Tableau, or similar business intelligence platforms.
• Strong analytical, quantitative, and problem-solving abilities.

Key Success Factors

• Ability to translate complex data into clear business insights.
• Strong communication and presentation skills, including executive-level audiences.
• Collaborative mindset with the ability to influence cross-functional teams.
• Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.

Education

• Bachelor's degree in Business, Marketing, Analytics, Statistics, Economics, Data Science, or a related field required.
• MBA or advanced analytics certification is a plus.

Why Join Us?

• Influence strategic business decisions across multiple channels and brands.
• Partner directly with senior leaders and cross-functional teams.
• Drive innovation through data, analytics, and consumer insights.
• Help shape the future of a growing and dynamic food company.
• Opportunity to make a visible impact while remaining a hands-on analytics leader.

Work Environment

This role is primarily based in an office environment and involves extensive computer work. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

Equal Opportunity Employer

Wayne-Sanderson Farms is proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where all employees are treated with respect and given opportunities to succeed regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.