Senior Manager, Data Analytics and Insights

Fidelity; Merrimack (NH); Presencial; USD 120.000 - 160.000; Jornada completa

Descripción de la vacante

Fidelity is seeking a Senior Manager within the WI Internal Analytics, Insights and Reporting team to bring deep data expertise to support B2C Marketing initiatives across Fidelity Workplace Investing. You will partner with business and analytics colleagues to build data strategies, define KPIs, harness models, measure digital behavior, and optimize paid, owned, earned, and shared channels.

This role emphasizes crafting data narratives and presenting insights through dashboards to stakeholders.

Formación

• Deep experience with SQL to create, manipulate and concatenate large datasets.
• Experience with Salesforce/Adobe Analytics/Google Analytics in digital marketing analytics.
• Experience with data visualization tools (Tableau) and Python (Pandas).
• Ability to present data narratives to cross-functional partners.

Responsabilidades

• Partner with marketing and analytics to define data strategies and KPIs.
• Build benchmarks, identify target audiences, and measure efficacy across channels.
• Create dashboards and data stories to communicate insights to stakeholders.

Conocimientos

SQL

Salesforce

Adobe Analytics

Google Analytics

Python (Pandas)

Cross-functional collaboration

ABM knowledge

Bachelor’s degree in quantitativeField

Educación

Bachelor’s degree in Statistics, Mathematics, Economics, Marketing, or another quantitative field

Herramientas

Tableau

Descripción del empleo

Fidelity will not provide immigration sponsorship for this position.

Job Description:

The Team

As a Senior Manager within the WI Internal Analytics, Insights and Reporting team this person will be focused on bringing deep data expertise to support B2C Marketing initiatives. These initiatives will drive awareness, engagement, and consideration for Fidelity Workplace Investing (WI) across a diverse array of solutions and segments. You will partner to build cross-functional relationships with business and analytics colleagues, build data strategies that will identify the target audience, create benchmarks, define KPIs, harness models, measure efficacy, analyze digital behavior and identify ways to optimize key initiatives across paid, owned, earned, and shared channels.

The Expertise You Have

• Deep experience with SQL to create, manipulate and concatenate large datasets
• Strong expertise working within Digital Marketing Analytics including Salesforce, Adobe Analytics, or Google Analytics
• Demonstrated experience using Tableau or equivalent data visualization tools along with Intermediate to Advanced Python (Pandas)

• Experience interacting with cross functional partners within the organization and crafting presentations that convey the data narrative

• Understanding of Account Based Marketing (ABM), Journey Builder, and other marketing automation techniques
• Bachelor’s degree in Statistics, Mathematics, Economics, Marketing, or another quantitative field

The Skills You Bring

• Co-create marketing strategies from a data driven point-of-view
• Understanding of business objectives while navigating your way through the data ecosystem to find the best approach
• A sense of curiosity that is always seeking creative ways to approach the next big challenge
• Attention to detail and methodical approach to any initiative you lead
• Ability to utilize data to create compelling stories that contextualized insights to effectivelycommunicate narratives and visualizations to partners

The Value You Deliver

• Being a strategic data strategist that closely partners with a marketing strategist and technologist to bring impactful marketing strategies to life
• Serving as a subject-matter-expert (SME) that can utilize a plethora of datasets to address complex business objectives
• Building data experiments that will allow to continuously improve results that deliver the most value and impact to the firm
• Providing a stellar experience that delivers transparency, accuracy, and timely insights to stakeholders

Fidelity’s Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

Certifications:

Category:

Business Analytics and Insights

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.