Senior Manager, Data Analytics and Insights

Fidelity Investments; Merrimack (NH); On-site; USD 120,000 - 180,000; Full time

Job summary

Fidelity Investments Inc. is seeking a Senior Manager for the WI Internal Analytics, Insights and Reporting team.

This role focuses on applying deep data expertise to support B2C Marketing initiatives, driving awareness, engagement, and consideration across Fidelity Workplace Investing solutions. You will partner with business and analytics colleagues to build data strategies, measure efficacy, and optimize paid, owned, earned, and shared channels.

Qualifications

• Proficient in SQL to build and manipulate large datasets.
• Experience with digital marketing analytics tools (Salesforce, GA, or Adobe Analytics).
• Skilled in Tableau and Python (Pandas) for visualization and analysis.
• Able to present data narratives to cross-functional partners.
• Knowledge of ABM, Journey Builder, and marketing automation.
• Bachelor’s degree in a quantitative field.

Responsibilities

• Co-create data-driven marketing strategies.
• Translate business objectives into data analytics plans.
• Develop data experiments to improve marketing outcomes.
• Create clear data narratives and visuals for stakeholders.

Skills

SQL

Cross-functional collaboration

Data storytelling

Attention to detail

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or another quantitative field

Tools

Salesforce

Adobe Analytics

Google Analytics

Tableau

Python (Pandas)

Job description

Fidelity will not provide immigration sponsorship for this position.

Job Description:

The Team

As a Senior Manager within the WI Internal Analytics, Insights and Reporting team this person will be focused on bringing deep data expertise to support B2C Marketing initiatives. These initiatives will drive awareness, engagement, and consideration for Fidelity Workplace Investing (WI) across a diverse array of solutions and segments. You will partner to build cross-functional relationships with business and analytics colleagues, build data strategies that will identify the target audience, create benchmarks, define KPIs, harness models, measure efficacy, analyze digital behavior and identify ways to optimize key initiatives across paid, owned, earned, and shared channels.

The Expertise You Have

• Deep experience with SQL to create,manipulate and concatenate large datasets

• Strong expertise working within Digital Marketing Analytics including Salesforce, Adobe Analytics, or Google Analytics

• Demonstrated experience using Tableau or equivalent data visualization tools along with Intermediate to Advanced Python (Pandas)

• Experience interacting with cross functional partners within the organization and crafting presentations that convey the data narrative

• Understanding of Account Based Marketing (ABM), Journey Builder, and other marketing automation techniques

• Bachelor’s degree in Statistics, Mathematics, Economics, Marketing, or another quantitative field

·

The Skills You Bring

• Co-create marketing strategies from a data driven point-of-view
• Understanding of business objectives while navigating your way through the data ecosystem to find the best approach
• A sense of curiosity that is always seeking creative ways to approach the next big challenge
• Attention to detail and methodical approach to any initiative you lead
• Ability to utilize data to create compelling stories that contextualized insights to effectively communicate narratives and visualizations to partners

The Value You Deliver

• Being a strategic data strategist that closely partners with a marketing strategist and technologist to bring impactful marketing strategies to life
• Serving as a subject-matter-expert (SME) that can utilize a plethora of datasets to address complex business objectives
• Building data experiments that will allow to continuously improve results that deliver the most value and impact to the firm
• Providing a stellar experience that delivers transparency, accuracy, and timely insights to stakeholders

Fidelity’s Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

Certifications:

Category:

Business Analytics and Insights

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.