Senior Manager, Digital Marketing

CarMax; Richmond (VA); On-site; USD 120,000 - 165,000; Full time

Job summary

CarMax is seeking a Senior Manager, CAF Customer Experience to lead omni-channel communications and enhance customer satisfaction across letters, statements, email, text, IVR, and digital channels including the CarMax Auto Finance website and app.

You will collaborate with Technology, CAF Legal, Compliance and senior leadership to ensure content is engaging, compliant, and on-brand while driving loyalty and repurchase.

Qualifications

• Bachelor’s degree in business, Marketing or related field; 5+ years Marketing or equivalent experience.
• Critical thinking, problem-solving, and systems thinking skills.
• Excellent communication and change leadership in a team environment.
• Experience with Google Analytics and CRM tools like Salesforce (Marketing Cloud preferred).
• Proven leadership with focus on associate engagement.
• Ability to create and leverage customer journey maps and personas.

Responsibilities

• Identifying and optimizing omni-channel customer facing communications to meet department objectives and CAF vision.
• Overseeing design and execution of digital and mailed communications within brand guidelines.
• Providing oversight of the Digital Marketing team and ensuring processes comply with policies and regulatory requirements.
• Driving cross-functional initiatives to ensure customer-centered decision making and effectiveness of communication strategies.
• Developing and mentoring direct and indirect reports to enhance talent within the department.
• Creating and maintaining a comprehensive journey map across multi-channel communications.
• Staying informed on digital marketing trends, technologies, and best practices.
• Delivering timely remediation for Legal, audit or compliance findings across digital channels.
• Creating dashboards and reports to give leadership visibility into key metrics.

Skills

Marketing strategy

Cross-functional leadership

Customer journey mapping

Omni-channel marketing

Education

Bachelor's degree in business or marketing

Tools

Salesforce CRM

Google Analytics

Marketing Cloud

Job description

The Senior Manager, CAF Customer Experience is responsible for understanding industry best practices to drive execution of impactful omni-channel communication strategies to enhance customer satisfaction, increase payments, loyalty, and repurchase in support of the CAF strategic vision. Ensuring all customer facing content is consistent, engaging and compliant across all channels including letters, statements, email, text, IVR (interactive voice response), the CarMax Auto Finance website and mobile app. This position will work closely with Technology, SP&D, CAF Legal, Compliance, Richmond partners, Operations and CAF Senior Leadership to elevate customer satisfaction, loyalty and positive brand interactions across the CAF experience.

As a Customer Experience Senior Manager, you will spend your time:

• Identifying and optimizing customer facing omni-channel communication efforts to deliver on department objectives and CAF house strategic vision.
• Overseeing the creative design and execution of digital and mailed communications, adhering to CarMax and CAF brand guidelines.
• Providing oversight and leadership to the Digital Marketing team to ensure that operational processes are accurately documented and executed in accordance with policies, procedures and regulatory requirements.
• Driving cross functional initiatives, ensuring the overall effectiveness of customer impacting communication strategies and that the customer at the center of decisions.
• Developing direct and indirect reports, playing an active role in identifying, assessing and developing talent for the department. Driving associate engagement and development through targeted activities and interactions.
• Creating and maintaining an accurate journey map for all customer moments that matter, with focus on multi-channel communications across the CAF customer journey.
• Continuously researching and staying informed to make recommendations regarding the latest digital marketing trends, technologies, and best practices.
• Delivering thoughtful and timely resolution and necessary remediation for all Legal, audit and/or compliance/CRU findings across all digital communications and required platforms.
• Creation and tracking of productivity through key report outs and dashboards to provide leadership visibility into key metrics and performance across end-to-end communications.

Qualifications and Requirements

• Bachelor’s degree in business, Marketing or related field; 5+ years Marketing or equivalent experience
• Demonstrated critical thinking, problem-solving, and systems thinking skills
• Excellent communication skills with the ability to champion change and influence, while working effectively in a team-based environment
• Experience with website analytics tools (e.g., "Google Analytics") and best practices and CRM systems like Salesforce CRM and Marketing Clouds (preferred).
• Proven leadership with a culture-focused mindset and strong associate engagement
• Proficiency in creating and utilizing customer journey maps and personas

About CarMax

CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.

Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.

CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.