Senior Manager, Digital Experience & Omni-Channel Marketing

CarMax; Kennesaw (GA); On-site; USD 105,000 - 167,000; Full time

Benefits offered by this job

Bonus potential

Equity eligibility

Job summary

CarMax is seeking a Senior Manager, CAF Customer Experience (Digital Marketing) to lead omni-channel communications and ensure content is engaging, compliant, and aligned with CAF goals across letters, statements, email, text, IVR, and web/mobile apps.

You will lead a Digital Marketing team, develop journey maps, stay ahead of digital trends, address audits and compliance findings, and deliver dashboards that reveal performance across the CAF experience.

Qualifications

• Bachelor’s degree in business, Marketing or related field.
• 5+ years Marketing or equivalent experience.
• Experience with website analytics tools (Google Analytics) and CRM systems like Salesforce CRM and Marketing Clouds.
• Proven leadership with a culture-focused mindset and strong associate engagement.

Responsibilities

• Identify and optimize omni-channel customer communications to deliver on department objectives.
• Oversee the creative design and execution of digital and mailed communications, adhering to CarMax and CAF brand guidelines.
• Provide oversight and leadership to the Digital Marketing team to ensure operational processes are documented and compliant.
• Drive cross functional initiatives to ensure effective customer-centric communication strategies.
• Develop direct and indirect reports and foster talent development within the department.
• Create and maintain a journey map for all customer moments across the CAF experience.
• Stay informed on latest digital marketing trends, technologies, and best practices.
• Deliver remediation for all Legal, audit and compliance findings across digital communications.
• Create and track productivity dashboards to reveal performance across end-to-end communications.

Skills

Critical thinking

Problem-solving

Systems thinking

Excellent communication

Team collaboration

Leadership

Customer journey maps

Digital marketing awareness

Content strategy

Education

Bachelor’s degree in business, Marketing or related field

Tools

Google Analytics

Salesforce CRM

Marketing Cloud

Job description

CarMax is seeking a Senior Manager, CAF Customer Experience (Digital Marketing) to lead omni-channel communications and ensure content is engaging, compliant, and aligned with CAF goals across letters, statements, email, text, IVR, and web/mobile apps.

You will lead a Digital Marketing team, develop journey maps, stay ahead of digital trends, address audits and compliance findings, and deliver dashboards that reveal performance across the CAF experience.