Senior Manager, CRM, Email & SMS Activation

Talently; Westerville (OH); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Talently is seeking a Senior Manager, CRM, Email & SMS Activation to lead revenue-driven campaigns across email and SMS channels in a hybrid role in Westerville, Ohio. You will partner with cross-functional teams to deliver customer-centric experiences and measurable business results.

You will own campaign activation end-to-end, translate strategies into targeting, timing, and personalization, and drive optimization through testing and rigorous measurement.

Qualifications

• Five+ years in CRM, lifecycle, retention, or digital marketing.
• Hands-on experience executing and optimizing email and SMS campaigns.
• Proven ability to drive revenue and outcomes through CRM channels.
• Understanding of CAN-SPAM, TCPA, deliverability, and customer experience.
• Strong analytical skills to translate data into improvements.
• Experience coordinating with CRM Ops in a matrix organization.
• Excellent project management and attention to detail.

Responsibilities

• Own revenue performance across email and SMS, monitoring results and acting on opportunities and risks.
• Lead end-to-end campaign activation from intake through approvals and launch.
• Partner with CRM Strategy and Operations on campaign builds, QA, deployment, and optimization.
• Translate campaign strategies into audience, personalization, timing, channel, and measurement requirements.
• Collaborate with data and strategy teams to define targeting and segmentation.
• Analyze campaign results: revenue, conversion, CTR, opt-out, deliverability.
• Lead A/B testing and turn insights into recommendations for future campaigns.
• Maintain campaign standards, docs, and playbooks while improving workflows.

Skills

CRM

Lifecycle marketing

Retention marketing

Email marketing

SMS marketing

Analytics

Campaign management

Cross-functional coordination

Project management

Job description

Job Title:

Senior Manager, CRM, Email & SMS Activation

Location:

Hybrid - Westerville, Ohio, United States

About the Retail Company / The Opportunity:

Join a dynamic company in the retail industry, where customer relationships and relevant digital experiences support lasting loyalty and business growth. As Senior Manager, CRM, Email & SMS Activation, you will lead high-impact campaigns across key customer channels and help drive measurable revenue, engagement, and retention. Partner with talented cross-functional teams to optimize performance and deliver cohesive, customer-first experiences.

Responsibilities:

• Own revenue performance across email and SMS, monitoring results and acting on opportunities and risks.
• Lead end-to-end campaign activation from intake and requirements through approvals and launch.
• Partner with CRM Strategy and Operations teams on campaign builds, quality assurance, deployment, and optimization.
• Translate campaign strategies into clear audience, personalization, creative, timing, channel, and measurement requirements.
• Collaborate with customer data and strategy teams to define targeting and segmentation that support relevant customer experiences.
• Analyze campaign results, including revenue, conversion, click-through, opt-out, and deliverability metrics.
• Lead structured A/B testing and turn insights into recommendations for future campaigns.
• Maintain campaign standards, documentation, and playbooks while improving operational workflows and quality.

Must-Have Skills:

• At least five years of experience in CRM, lifecycle, retention, or digital marketing.
• Hands-on experience executing and optimizing email and SMS marketing campaigns.
• Demonstrated ability to drive revenue and business outcomes through CRM channels.
• Understanding of email and SMS best practices, including CAN-SPAM, TCPA, deliverability, and customer experience.
• Strong analytical skills and the ability to translate performance data into actionable improvements.
• Experience partnering with CRM Operations and coordinating cross-functional initiatives in a matrixed environment.
• Excellent project management, organization, and attention to detail.

Nice-to-Have Skills:

• Experience in retail, ecommerce, or consumer-facing brands.
• Familiarity with customer lifecycle marketing and loyalty programs.
• Experience with campaign testing frameworks and personalization strategies.