Senior Manager, Creators

Silk Commerce; Irvine (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

401K

Health Insurance

Flexible PTO

Flexible Work Hours

Job summary

OverCast Digital, based in Irvine, CA, seeks a Senior Manager to lead the affiliate creator function, manage a team of Brand Creator Associates, own a portfolio of complex client accounts, and drive the operational buildout of new client programs as they launch onto affiliate.

You will mentor a high-performing team, scale creator outreach, and analyze performance to optimize campaigns while collaborating with cross-functional partners to move strategy into live initiatives.

Qualifications

• 6+ years of affiliate marketing experience, incl. 3+ years agency or multi-brand in-house.
• 1+ year of TikTok Shop affiliate marketing experience.
• Experience leading client strategy calls and presenting performance data.
• Cross-functional partnering with Directors, Managers, and junior staff.
• Strong storytelling and content understanding driving consumer behavior.
• Analytical mindset with ability to go beyond metrics to drivers.
• Comfort with outreach and creator management tooling; Cruva experience a plus.
• Highly organized with ability to manage multiple accounts and priorities.

Responsibilities

• Lead day-to-day management of BCAs: 1:1s, output review, coaching and development.
• Identify career-path aptitude within the BCA team and guide growth.
• Own a portfolio of accounts as senior affiliate lead: strategy, calls, briefs approval.
• Oversee onboarding for new clients/brands launching on affiliate programs.
• Pilot process changes, surface friction, and improve execution at BCA level.
• Coordinate with Creator Management on weekly tracking and VIP graduation triggers.
• Collaborate with Account Managers/Directors on briefs, campaigns and calendars.

Skills

Affiliate marketing

People management

TikTok Shop

Client calls

Cross-functional collaboration

Storytelling

Analytical skills

Outreach tooling

Organization

Tools

Cruva

Euka

Job description

ABOUT OVERCAST DIGITAL

OverCast Digital is a leading triple-certified TikTok Shop Partner based in Irvine, CA. We specialize in providing comprehensive solutions for rising social commerce channels, including strategy, affiliate management, and LIVE shopping. Our dedicated team works to shape TikTok into a vibrant community of inspiration and influence, with a network of top content creators and affiliates leading the charge. At OverCast Digital, we believe that the future of commerce is social.

THE ROLE

Overcast Digital is looking for a Senior Manager to help lead our affiliate creator function. This person will manage a team of Brand Creator Associates (BCAs), own a portfolio of complex client accounts, and lead the operational buildout of new client programs as they launch onto affiliate. This is a hands-on leadership role for someone who wants both people management and direct client ownership, sitting at the intersection of affiliate strategy and managing execution.

The ideal candidate is energized by affiliate and creator marketing: outreach at scale, identifying performance patterns across hundreds of creators, and the operational detail that makes a program run smoothly. They\'re highly organized by nature - attention to detail is a core strength, both in client-facing deliverables and in coaching team members toward the same standard. They\'re a natural mentor, comfortable giving direct feedback to help team members grow. They move toward ambiguity as a natural problem solver, and showcase client-facing confidence. This person should be as comfortable leading a strategy call as they are reviewing a creator outreach list and messaging matrix.

WHAT YOU\'LL DO

• Manage a team of BCAs day-to-day: 1:1s, output review, turnaround and quality standards, coaching, and development conversations, partnering with Account Directors and Director of Creator Partnerships on performance feedback.
• Identify and flag which BCAs are showing aptitude for different career tracks as part of ongoing development conversations.
• Own a portfolio of accounts as the senior affiliate lead: joining calls, directing strategy, and approving creative briefs.
• Lead onboarding for new clients and brands launching onto affiliate, building the initial creator pipeline, setting outreach strategy, and standing up sampling logistics, then transitioning oversight as the account stabilizes and the assigned BCA ramps.
• Partner on affiliate systems and tooling (Cruva and similar), surfacing friction from the execution level and piloting process changes at the BCA level.
• Coordinate with the Creator Management team on the weekly creator tracking handoff and standard-to-VIP creator graduation trigger.
• Partner with Account Managers and Account Directors on brief creation, campaign alignment, and marketing calendar coordination.

WHAT WE\'RE LOOKING FOR

Required Experience

• 6+ years of affiliate marketing experience, including 3+ years in an agency setting (or equivalent multi-brand in-house) and 3+ years in a people management capacity.
• 1+ year of TikTok Shop affiliate marketing experience (strategy or execution).
• Proven ability to join and present on client calls, including leading strategy conversations and presenting performance data.
• Experience partnering cross-functionally with Account Directors, Account Managers, and junior-level team members.
• Strong understanding of storytelling and content, and its direct impact on consumer purchasing behavior.
• Strong analytical instincts, able to go beyond reporting metrics to identify what\'s actually driving creator and content performance.
• Comfort with outreach and creator management tooling; experience with platforms like Cruva a plus.
• Highly organized, detail-oriented, and able to manage multiple accounts and priorities simultaneously without dropping the ball.

Desired Experience

• 2+ years of TikTok Shop affiliate marketing experience.
• TikTok Live Shopping experience.
• Experience with Cruva, Euka, or similar affiliate outreach platforms for TikTok Shop.
• Deep beauty or skincare category experience.
• Additional category experience in CPG, lifestyle, or fashion.

Location

• Irvine, CA (preferred)
• Remote (open to qualified candidates)

WHAT YOU GET

Benefits

• 401K
• Health Insurance
• Flexible PTO
• Flexible Work Hours