Senior Manager, Content Marketing

TigerConnect; United States; Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Remote flexibility

Medical, Dental, and Vision insurance

Wellness reimbursement program

Flexible time off

Flexible time off

El Segundo office

Job summary

A leading healthcare communication solutions provider is seeking a Senior Manager for Content Marketing. This role focuses on elevating brand narrative across all buyer journeys through high-impact content creation, strategic outreach, and KPI tracking. Ideal candidates have over 8 years of B2B SaaS marketing experience, especially in healthcare tech. The company offers remote flexibility, excellent benefits, and a mission-driven team committed to making a real impact in healthcare.

Qualifications

• 8+ years of experience with a strong focus on content and customer engagement strategy.
• Highly organized with project and time management skills, thriving in fast-paced environments.
• Experience in healthcare technology or digital health.
• Deep understanding of content distribution channels and best practices.
• Experience in healthcare tech/digital health required.
• Excellent written, verbal, and interpersonal communication skills.
• Passionate about building content that educates, inspires trust, and drives demand.

Responsibilities

• Oversee creation of high-impact content across multiple formats.
• Manage content calendar and execute performance-driven editorial planning.
• Define and track KPIs for content effectiveness.
• Elevate TigerConnect’s brand voice, positioning, and visual identity across channels (owned, earned, and paid).
• Lead customer marketing: advocacy programs, testimonials, and case study development.
• Manage content calendar, ensuring timely execution and performance-driven editorial planning.
• Define and track KPIs: engagement, reach, pipeline attribution, SEO rankings, and conversion metrics.
• Conduct audience and competitive research to inform content themes and tactics.
• Optimize content workflows and tools (CMS, marketing automation, analytics, SEO, social platforms).

Skills

B2B SaaS marketing experience

Exceptional storytelling skills

Strong project management skills

Understanding of content distribution channels

Excellent communication skills

Healthcare tech

Job description

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.

TigerConnect is seeking a strategic, creative, and results-driven Senior Manager, Content Marketing. This leadership role will elevate our brand narrative, content engine, and storytelling across the entire buyer journey. Working closely with demand generation, product marketing, clinical, customer success and sales, you'll help to drive awareness, engagement, and pipeline growth.

What You’ll Be Doing:

• Develop and own a unified content marketing strategy aligned with TigerConnect’s business and brand goals.
• Oversee creation of high-impact content across formats including but not limited to: blog posts, case studies, ebooks, reports, videos, webinars, and more.
• Coordinate closely with product marketing, demand gen, clinical, sales, and Customer Success to fuel campaigns, thought leadership, and brand initiatives.
• Elevate TigerConnect’s brand voice, positioning, and visual identity across channels (owned, earned, and paid).
• Lead customer marketing: advocacy programs, testimonials, and case study development.
• Manage content calendar, ensuring timely execution and performance-driven editorial planning.
• Define and track KPIs: engagement, reach, pipeline attribution, SEO rankings, and conversion metrics.
• Conduct audience and competitive research to inform content themes and tactics.
• Optimize content workflows and tools (CMS, marketing automation, analytics, SEO, social platforms).
  
  

What You Bring:

• 8+ years of B2B SaaS marketing experience with a strong emphasis on content and customer engagement strategy.
• Exceptional storytelling skills, with keen attention to messaging, design, and editorial quality.
• Highly organized with strong project and time management skills; thrives in fast-paced environments.
• Deep understanding of content distribution channels and best practices.
• Experience in healthcare tech/digital health required.
• Excellent written, verbal, and interpersonal communication skills.
• Passionate about building content that educates, inspires trust, and drives demand.
  
  

Perks & Benefits We Offer:

• Enjoy remote flexibility with teams across the US and globally - plus prime office space in El Segundo, California
• Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
• Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
• Our flexible time off lets you work hard and play hard—on your schedule
• Join a mission-driven team committed to making a real impact in the world of healthcare
  
  

Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We’ve been recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025, 2026), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). Our team in Mexico was recognized as a Great Place to Work and Best Place to Code in 2026. We were also honored to be named to Inc. 5000’s list of Fastest Growing Companies (2023).

TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.