Senior Manager, Consumer Insights

Staples Advantage Canada; Framingham (MA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Flexible PTO (22 days)

Holiday Schedule (7 paid holidays)

401(k) Company Match

Health Wellness programs

Job summary

Staples Advantage Canada is seeking a Consumer Insights leader to define and own a multi-year strategy aligned with marketing priorities. This role involves translating complex customer data into actionable insights and advocating for the customer voice in decision-making processes.

The ideal candidate will have significant experience in consumer insights, strong leadership qualities, and a proven ability to simplify complex data into compelling narratives.

We offer a flexible PTO system, discounts, and wellness programs to our employees.

Qualifications

• 8+ years of experience in consumer insights, market research, or customer analytics.
• 3+ years of direct people management experience.
• Hands-on experience applying qualitative and quantitative research methodologies.

Responsibilities

• Define and own a multi-year Consumer Insights strategy.
• Translate complex research into compelling narratives.
• Oversee qualitative and quantitative research execution.
• Manage external research vendors and budgets.

Skills

Storytelling and communication skills

Leadership and team development

Strategic thinking

Stakeholder management

Intellectual curiosity

Problem-solving

Education

Bachelor's degree in Marketing, Business, Psychology, Economics, or Statistics

Tools

Qualtrics

Job description

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive retention and encourage brand loyalty. Within this team, the Consumer Insights function plays a critical role in shaping strategy by translating complex customer data into meaningful, actionable insights that drive growth, strengthen brand performance, and enhance customer engagement. We work together across Marketing, Product, Merchandising, and Analytics to ensure the voice of the customer is embedded in every decision.

What you will be doing:

• Define and own a multi‑year Consumer Insights strategy and roadmap aligned to enterprise and marketing priorities.
• Identify and prioritize strategic learning agendas across brand, customer segments, product, and experience.
• Translate complex research and analytics into clear, compelling narratives that drive business decisions.
• Serve as a visible advocate for the voice of the customer across leadership forums and cross‑functional teams.
• Partner closely with Brand Strategy to inform positioning, messaging, and go‑to‑market planning.
• Lead, develop, and mentor a team of insights professionals, fostering a culture of curiosity, rigor, and impact.
• Oversee qualitative and quantitative research execution, ensuring methodological rigor and business relevance.
• Manage external research vendors, budgets, and multiple concurrent projects.
• Integrate primary research, analytics, and syndicated data into cohesive insights and recommendations that drive measurable outcomes.

What You Bring to the Table:

• Exceptional storytelling and communication skills, with the ability to simplify complex data into compelling narratives.
• Strong leadership and team development skills.
• Strong strategic thinking with the ability to connect insights to business impact.
• Influencing and stakeholder management across multiple levels.
• Intellectual curiosity and a passion for understanding customers.
• Ability to balance big‑picture strategy with executional excellence.
• Collaborative mindset with strong cross‑functional partnership skills.
• Problem‑solving and critical thinking in complex, ambiguous environments.

What’s needed: Basic Qualifications:

• Bachelor's degree in Marketing, Business, Psychology, Economics, Statistics, or related work experience.
• 8+ years of experience in consumer insights, market research, or customer analytics.
• 3+ years of direct people management experience.
• Experience managing research vendors, budgets, multiple concurrent projects, and research tools such as Qualtrics.
• Hands‑on experience applying qualitative and quantitative research methodologies.

Preferred Qualifications:

• Experience building or transforming a Consumer Insights function or operating model.
• Advanced degree (MBA or equivalent).
• Experience integrating primary research with analytics or data science.
• Experience in retail, eCommerce, or consumer-facing industries.
• Experience presenting insights to senior leadership or executive audiences.
• Familiarity with segmentation, brand tracking, and customer experience research methodologies.

We Offer:

• Inclusive culture with associate‑led Business Resource Groups.
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays).
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!