Mgr Social Strategy

Staples Advantage Canada; Framingham (MA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible PTO (22 days)

7 observed paid holidays

Online and Retail Discounts

Company Match 401(k)

Physical and Mental Health Wellness programs

Job summary

Staples Advantage Canada is seeking a Manager, Social Strategy to lead its presence across social platforms, crafting engaging content that resonates with audiences.

Applicants should possess 5–7+ years in social media strategy, a strong understanding of digital behavior, and management experience. The role offers a diverse work environment with benefits like flexible PTO, health wellness programs, and various discounts.

Qualifications

• 5–7+ years of experience in social media strategy, digital marketing, or content strategy.
• 1+ year of management experience.
• Experience using social media management and analytics tools.

Responsibilities

• Drive the omni-channel social media strategy across platforms.
• Translate brand strategy into engaging social-first storytelling.
• Monitor internet culture and platform behavior for engagement opportunities.
• Plan and manage a dynamic content ecosystem.
• Partner with teams to develop and execute campaigns.
• Build community engagement through conversations.
• Track and analyze performance metrics and deliver insights.
• Coordinate with external partners to execute social programs.

Skills

Social media strategy

Creative storytelling

Collaboration

Analytical skills

Brand voice management

Education

Bachelor’s degree in Marketing, Communications, Journalism

Tools

Hootsuite

Sproutor

Job description

Staples is a business to business company. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

Social media is one of the most visible and immediate ways people experience the Staples brand. It’s where culture, creativity, and conversation meet the needs of businesses and the people who power them. We are seeking a Manager, Social Strategy to lead how Staples shows up across social platforms — shaping strategy, voice, and execution to bring our brand to life in authentic, culturally relevant ways.

What you will be doing:

• Drive the omni-channel social media strategy across platforms including TikTok, Instagram, LinkedIn, and emerging channels.
• Translate brand strategy and business priorities into engaging social-first storytelling and content.
• Monitor internet culture, platform behavior, and emerging trends to identify opportunities for real-time engagement.
• Plan and manage a dynamic content ecosystem with consistent, relevant, and engaging content.
• Partner with Brand, Marketing, PR, and Creative teams to develop and execute campaigns in social spaces.
• Build community engagement by participating in conversations with customers, creators, and the broader business community.
• Track and analyze performance metrics to deliver insights and improve content effectiveness.
• Coordinate with external partners, creators, and agencies to execute integrated social programs.

What You Bring to the Table:

• Strong understanding of social platforms, internet culture, and evolving digital behavior.
• Creative storytelling ability with excellent writing and editing skills.
• Ability to collaborate cross-functionally across marketing, creative, and communications teams.
• Analytical mindset with the ability to translate data into actionable insights.
• Experience managing brand voice and building platform-specific strategies.

Basic Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or equivalent work experience.
• 5–7+ years of experience in social media strategy, digital marketing, or content strategy.
• 1+ year of management experience.
• Experience using social media management and analytics tools (e.g., Hootsuite, Sproutor, similar).

Preferred Qualifications:

• Familiarity with social listening and trend analysis tools.
• Experience partnering with creators, influencers, or agencies.
• Experience in retail, B2B, or enterprise brand settings.

We Offer:

An inclusive culture with associate-led Business Resource Groups.

Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays).

Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!