Senior Manager, Communications

Kontoor Brands, Inc.; Greensboro (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

four weeks of Paid Parental Leave for

Flexible Fridays

Tuition Reimbursement

discounts on our apparel

Job summary

Kontoor Brands, Inc. in Greensboro, NC seeks a Senior Manager, Communications to lead strategic internal and external communications, shaping narratives that align with our global objectives.

You will build strong media relationships, serve as a spokesperson, and partner with HR, Legal, Operations and Finance to translate complex strategic initiatives into clear messaging across channels and regions.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field
• 8-10 years of progressive experience in internal communications, corporate communications, or related field
• Exceptional writing and editing skills with proven ability to adapt messaging for diverse audiences and communication channels
• Strong strategic thinking capabilities with ability to translate business strategy into actionable communication plans
• Experience managing multiple projects simultaneously while meeting tight deadlines
• Proficiency in communication platforms, content management systems, and digital communication tools
• Strong analytical skills with experience measuring communication effectiveness

Responsibilities

• Strategic Communication Planning & Cross-Functional Collaboration
• Develop and implement comprehensive internal communications strategies that align with Kontoor Brands’ global business strategy and objectives
• Collaborate extensively across corporate functions including HR, Legal, Operations, Finance, and other departments to ensure coordinated support for all necessary internal communications
• Work closely with business leaders to understand priorities and translate complex strategic initiatives into clear, compelling internal messaging
• Partner with global teams to ensure consistent messaging across all markets and regions while supporting local communication needs
• Support change management initiatives through strategic communication planning and execution in partnership with relevant stakeholders
• Content Development & Writing Craft high-quality written communications including executive messages, company announcements, newsletters, intranet content, and presentation materials
• Ensure all internal communications maintain consistent brand voice, messaging, and strategic alignment
• Channel Management & Optimization Oversee and optimize internal communication channels including intranet platforms, email communications, and virtual/in-person forums
• Analyze communication effectiveness through metrics, surveys, and feedback mechanisms
• Continuously improve communication processes and tools to enhance reach and engagement

Skills

Strategic communications

Media relations

Internal communications

Stakeholder engagement

Writing and editing

Education

Bachelor's degree in Communications or related field

Advanced degree in Communications or related field

Tools

Content Management Systems

Analytics tools

Job description

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose‑led organization focused on leveraging its global platform, strategic sourcing model and best‑in‑class supply chain to drive brand growth and deliver long‑term value for its stakeholders.

Job Posting: Senior Manager, Communications

Job Summary We are seeking a strategic and experienced Senior Manager, Communications, to join our global Corporate Communications department. This role is critical in developing and executing comprehensive internal communication strategies that effectively convey Kontoor Brands’ global strategy to our internal organization as well as building and maintaining strong media relationships while enhancing Kontoor Brands’ reputation and visibility through external relations with various stakeholders including media, local communities, industry groups, and partners. The successful candidate will serve as a key liaison with internal partners to deliver compelling narratives that engage, inform, and align our workforce with company objectives and serve as a key spokesperson and relationship builder, crafting compelling narratives that enhance our brand reputation and protect our business interests across all external channels.

Key Responsibilities

• Strategic Communication Planning & Cross-Functional Collaboration
• Develop and implement comprehensive internal communications strategies that align with Kontoor Brands’ global business strategy and objectives
• Collaborate extensively across corporate functions including HR, Legal, Operations, Finance, and other departments to ensure coordinated support for all necessary internal communications
• Work closely with business leaders to understand priorities and translate complex strategic initiatives into clear, compelling internal messaging
• Partner with global teams to ensure consistent messaging across all markets and regions while supporting local communication needs
• Support change management initiatives through strategic communication planning and execution in partnership with relevant stakeholders
• Content Development & Writing Craft high-quality written communications including executive messages, company announcements, newsletters, intranet content, and presentation materials
• Ensure all internal communications maintain consistent brand voice, messaging, and strategic alignment
• Channel Management & Optimization Oversee and optimize internal communication channels including intranet platforms, email communications, and virtual/in-person forums
• Analyze communication effectiveness through metrics, surveys, and feedback mechanisms
• Continuously improve communication processes and tools to enhance reach and engagement

Education and Additional Skills

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field
• 8-10 years of progressive experience in internal communications, corporate communications, or related field
• Exceptional writing and editing skills with proven ability to adapt messaging for diverse audiences and communication channels
• Strong strategic thinking capabilities with ability to translate business strategy into actionable communication plans
• Experience managing multiple projects simultaneously while meeting tight deadlines
• Proficiency in communication platforms, content management systems, and digital communication tools
• Strong analytical skills with experience measuring communication effectiveness

Preferred Qualifications

• Advanced degree in Communications, Public Relations, or related field
• Experience in retail, consumer goods, or fashion industry
• Global or multi‑market communication experience
• Crisis communication experience

Leadership Competencies Expected for this Role

• Evolving Leader: Global Agility: Leads Diverse Teams, adapts amidst ambiguity
• Purposeful Integrity: Leads with values, earns team’s trust, handles conflicts ethically
• Strategic Foresight: Connects teamwork to business strategy
• Customer Centric Innovation: Leads improvements rooted in customer needs
• Urgency for Impact: Drive priorities forward with pace and purpose
• Bold Accountability: Set high standards and model responsibility

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products. When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel.

• four weeks of Paid Parental Leave to eligible employees who are new parents
• Flexible Fridays
• Tuition Reimbursement
• discounts on our apparel

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high‑performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.

Kontoor Brands, Inc.

Kontoor Brands is a lifestyle apparel company with a strong established global footprint. We operate in more than 50 countries, with corporate offices in the United States, Europe and Asia, as well as internal manufacturing facilities located in the Western Hemisphere. This is an exciting time to be a part of Kontoor Brands globally, as we are focused on leveraging our global platform to drive brand growth and are committed to further geographic expansion.

Diversity Vision Statement

Kontoor Brands is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of Kontoor Brands is enhanced through initiatives that promote diversity throughout Kontoor Brands around the world.

Kontoor Brands is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled.

Kontoor Brands is committed to providing equal opportunities in employment, and treating our Kontoor Brands associates and Kontoor Brands applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

If you have any questions about an open position at Kontoor, please contact us at [e-mail].

If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

Interviews are never conducted through messaging apps or other calling services.

Kontoor will never request personal data and sensitive information during the application phase.