Senior Manager, Communications

Kontoor Brands; Greensboro (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid parental leave

Flexible Fridays

Tuition Reimbursement

Discounts on Kontoor apparel

Job summary

Kontoor Brands, the parent of Wrangler, Lee and Helly Hansen, is seeking a strategic Senior Manager, Communications to shape global internal messaging and steward media relationships. This role partners with HR, Legal and Operations to translate business priorities into clear communications for a worldwide workforce.

You will craft executive communications, manage channels, measure impact, and lead cross-market programs while upholding brand voice.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
• 8-10 years of progressive experience in internal communications, corporate communications, or related field.
• Exceptional writing and editing skills with proven ability to adapt messaging for diverse audiences and communication channels.
• Strong strategic thinking capabilities with ability to translate business strategy into actionable communication plans.
• Experience managing multiple projects simultaneously while meeting tight deadlines.
• Proficiency in communication platforms, content management systems, and digital communication tools.
• Strong analytical skills with experience measuring communication effectiveness.

Responsibilities

• Develop and implement comprehensive internal communications strategies that align with Kontoor Brands' global business strategy and objectives.
• Collaborate extensively across corporate functions including HR, Legal, Operations, Finance, and other departments to ensure coordinated support for internal communications.
• Work closely with business leaders to understand priorities and translate complex strategic initiatives into clear, compelling internal messaging.
• Partner with global teams to ensure consistent messaging across all markets and regions while supporting local communication needs.
• Support change management initiatives through strategic communication planning and execution in partnership with relevant stakeholders.
• Craft high-quality written communications including executive messages, company announcements, newsletters, intranet content, and presentation materials.
• Ensure all internal communications maintain consistent brand voice, messaging, and strategic alignment.

Skills

Writing & editing

Strategic thinking

Project management

Analytical skills

Education

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field

Advanced degree in Communications or related field

Tools

Content Management Systems

Digital communication tools

Job description

Who We Are:

Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler, Lee and Helly Hansen. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

Senior Manager, Communications

Job Summary

We are seeking a strategic and experienced Senior Manager, Communications, to join our global Corporate Communications department. This role is critical in developing and executing comprehensive internal communication strategies that effectively convey Kontoor Brands' global strategy to our internal organization as well as building and maintaining strong media relationships while enhancing Kontoor Brands' reputation and visibility through external relations with various stakeholders including media, local communities, industry groups, and partners. The successful candidate will serve as a key liaison with internal partners to deliver compelling narratives that engage, inform, and align our workforce with company objectives and serve as a key spokesperson and relationship builder, crafting compelling narratives that enhance our brand reputation and protect our business interests across all external channels.

Key Responsibilities

Strategic Communication Planning & Cross-Functional Collaboration

• Develop and implement comprehensive internal communications strategies that align with Kontoor Brands' global business strategy and objectives
• Collaborate extensively across corporate functions including HR, Legal, Operations, Finance, and other departments to ensure coordinated support for all necessary internal communications
• Work closely with business leaders to understand priorities and translate complex strategic initiatives into clear, compelling internal messaging
• Partner with global teams to ensure consistent messaging across all markets and regions while supporting local communication needs
• Support change management initiatives through strategic communication planning and execution in partnership with relevant stakeholders

Content Development & Writing

• Craft high-quality written communications including executive messages, company announcements, newsletters, intranet content, and presentation materials
• Ensure all internal communications maintain consistent brand voice, messaging, and strategic alignment

Channel Management & Optimization

• Oversee and optimize internal communication channels including intranet platforms, email communications, and virtual/in-person forums
• Analyze communication effectiveness through metrics, surveys, and feedback mechanisms
• Continuously improve communication processes and tools to enhance reach and engagement

Education and Additional Skills:

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field
• 8-10 years of progressive experience in internal communications, corporate communications, or related field
• Exceptional writing and editing skills with proven ability to adapt messaging for diverse audiences and communication channels
• Strong strategic thinking capabilities with ability to translate business strategy into actionable communication plans
• Experience managing multiple projects simultaneously while meeting tight deadlines
• Proficiency in communication platforms, content management systems, and digital communication tools
• Strong analytical skills with experience measuring communication effectiveness

Preferred Qualifications

• Advanced degree in Communications, Public Relations, or related field
• Experience in retail, consumer goods, or fashion industry
• Global or multi-market communication experience
• Crisis communication experience

Leadership Competencies Expected for this Role

Evolving Leader:

Global Agility: Leads Diverse Teams, adapts amidst ambiguity

Purposeful Integrity: Leads with values, earns team's trust, handles conflicts ethically

Strategic Foresight: Connects teamwork to business strategy

Customer Centric Innovation: Leads improvements rooter in customer needs

Urgency for Impact: Drive priorities forward with pace and purpose

Bold Accountability: Set high standards and model responsibility

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.