Senior Manager, Campaigns & Messaging- Orthopedics
Antler
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Benefits offered by this job
Job summary
Johnson & Johnson is seeking a Senior Manager Marketing Campaigns & Messaging for Joint Reconstruction, based in the US. The role leads campaign strategy, messaging architecture, and content planning, partnering across Product Marketing, Medical Affairs, and Communications.
The position requires a strong track record in healthcare marketing, senior stakeholder influence, and cross-functional leadership with a team handling design, copy, and content creation.
Qualifications
- Bachelor's degree required.
- Degree in Marketing, Communications, Digital Marketing, Business Administration, or related field preferred.
- MBA or advanced degree preferred.
- 10-12+ years of progressive experience in marketing, campaign strategy, communications, product marketing, or related commercial functions.
- Experience developing integrated marketing campaigns in healthcare, medical device, pharmaceutical, or life sciences environment.
- Experience leading messaging, positioning, and content strategy initiatives.
Responsibilities
- Lead development of integrated marketing campaign strategies aligned with commercial, marketing, and business objectives.
- Build annual and launch-specific campaign roadmaps supporting portfolio priorities and growth initiatives.
- Translate product strategy, customer insights, and market opportunities into customer-focused marketing plans.
- Identify opportunities to create connected campaigns across customer segments, procedures, technologies, and care settings.
- Establish campaign governance, planning processes, and performance measurement standards.
Skills
Education
Job description
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Marketing
Advertising & Promotions
People Leader
Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
DePuy Synthes is recruiting for a Senior Manager Marketing Campaigns & Messaging for Joint Reconstruction located in Warsaw, IN, West Chester, PA, Raynham, MA, or Palm Beach Gardens, FL. This role will report into the Joint Reconstruction Marketing Services Team.
This strategic leadership role is responsible for developing joint reconstruction marketing campaign strategies, messaging frameworks, and content plans. The individual serves as the critical bridge between Platform Marketing and Marketing Services, ensuring product strategies, value propositions, clinical evidence, and customer insights are transformed into clear, compelling, and consistent campaigns across the Joint Reconstruction portfolio.
Remote work options may be considered on a case-by-case basis and if approved by the Company.
The Senior Manager will lead campaign planning, messaging architecture, content strategy, agency collaboration, and campaign governance while partnering closely with Product Marketing, Medical Affairs, and Communications. This Senior Manager will lead a team for graphic design, copy approval and content creation.
- Lead development of integrated marketing campaign strategies aligned with commercial, marketing, and business objectives.
- Build annual and launch-specific campaign roadmaps supporting portfolio priorities and growth initiatives.
- Translate product strategy, customer insights, and market opportunities into customer-focused marketing plans.
- Identify opportunities to create connected campaigns across customer segments, procedures, technologies, and care settings.
- Establish campaign governance, planning processes, and performance measurement standards.
- Own the development of messaging frameworks, campaign narratives, value propositions, and storytelling strategies.
- Ensure consistency of messaging across all customer touchpoints, channels, and stakeholder audiences.
- Partner with platform marketing teams to evolve product positioning into market-ready customer communications.
- Guide development of claims-based content strategies leveraging clinical evidence and customer insights.
- Partner with marketing services teams to determine content requirements across digital, social, web, industry meetings, and field communications channels.
- Guide prioritization of campaign investments and resources.
- Bachelor's degree required.
- Degree in Marketing, Communications, Digital Marketing, Business Administration, or related field preferred.
- MBA or advanced degree preferred.
- 10-12+ years of progressive experience in marketing, campaign strategy, communications, product marketing, or related commercial functions.
- Demonstrated experience developing integrated marketing campaigns in a healthcare, medical device, pharmaceutical, or life sciences environment.
- Experience leading messaging, positioning, and content strategy initiatives.
- Strong strategic planning and cross-functional leadership capabilities.
- Proven ability to influence senior stakeholders and drive alignment across matrixed organizations.
- Exceptional communication, presentation, and storytelling skills.
- Experience managing agencies, vendors, and external partners.
- Orthopaedics or Joint Reconstruction experience preferred.
- Experience supporting surgeon, healthcare professional, ASC, or healthcare system customer segments.
- Knowledge of healthcare advertising, promotional review, and regulatory requirements.
- Experience leading product launch campaigns and omnichannel engagement programs.
- Experience using customer insights and marketing analytics to guide decision making.
Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone Orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals.
Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes, and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.
Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Design Mindset, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Innovation, Interpersonal Influence, Leadership, Operational Excellence, Sales Promotions, Tactical Planning, Vendor Management
$122,000.00 - $212,750.00
Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
- Vacation –120 hours per calendar year
- Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
- Holiday pay, including Floating Holidays –13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period10 days
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year
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