Senior Manager Category Leadership

Reynolds American Inc.; Winston-Salem (NC); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k) plan

Health benefits

Life insurance

Tuition reimbursement

Paid Leave

Job summary

Reynolds American is seeking a Senior Manager Category Leadership in Winston-Salem to build and embed core Category Management capabilities across the commercial organization. You will help translate portfolio strategies and shopper insights into repeatable category frameworks and internal decision tools, partnering with Strategic Accounts, Field Sales, Marketing Intelligence, and Finance.

The role focuses on developing practical capabilities for assortment, space, pricing, retail investment,

Qualifications

• 5+ years of experience in Category Management, Trade Marketing, Shopper Insights, Commercial Strategy or Planning, or Commercial Analytics.
• Experience developing category performance routines, internal capability tools, planning inputs, playbooks, training materials, or commercial sales support materials.
• Strong understanding of CPG commercial growth levers including assortment, space, pricing, promotions, retail activation and shopper behavior.
• Strong analytical capability with the ability to convert complex information into concise recommendations and decisions.
• Strong stakeholder management, presentation, and communication skills across Strategic Accounts, Field Sales, Marketing, Finance, and cross-functional partners.
• Ability to lead workstreams, manage priorities, and deliver high-quality outputs in a matrixed environment.
• Advanced skills in MS PowerPoint and Excel.
• Bachelor’s degree in Business, Marketing, Analytics, Economics, or related field, or equivalent work experience.

Responsibilities

• Build and embed core Category Management capabilities, principles, tools, and ways of working across Strategic Accounts, Field Sales, and cross-functional partners.
• Translate portfolio strategies, macro-economic trends, commercial sales data, loyalty card data, and shopper insights into repeatable category frameworks and internal decision tools.
• Partner with Strategic Accounts and Field Sales to strengthen internal capability, improve planning inputs, and ensure category strategies are commercially practical and actionable.
• Support Category Management pilots by helping develop the business case, analytical approach, recommendation logic, and internal readiness materials before any customer discussion.
• Develop practical internal capabilities for assortment, space, pricing, retail investment, activation, and innovation fit using clear category logic and evidence-based methods.
• Coordinate cross-functional inputs from Brand Marketing, Marketing Intelligence, Marketing Activation, Trade Marketing Development, Shopper Insights and Finance to improve recommendation quality.
• Monitor category and retailer performance to identify issues, opportunities, and capability gaps that improve internal planning routines and category outcomes.
• Support continuous improvement of Category Management playbooks, training resources, analytical routines, cross-functional ways of working, and field sales data and analytics technology platforms.

Skills

Category Management

Trade Marketing

Shopper Insights

Commercial Analytics

Stakeholder Management

Communication Skills

Lead Workstreams

Education

Bachelor’s degree in Business or Marketing or Analytics or Economics

Tools

PowerBI

SQL

MicroStrategy

MS PowerPoint

Excel

Job description

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager Category Leadership in Winston-Salem

The Senior Manager of Category Leadership is responsible for building and embedding core Category Management capabilities, principles, tools, and ways of working across the commercial organization. This role strengthens the organization’s ability to develop fact-based category strategies, assortment logic, performance routines, and planning inputs that support stronger internal decision-making and future retailer engagement through Strategic Accounts.

This role partners closely with Strategic Accounts, Field Sales, Marketing Intelligence, Marketing Activation, Trade Marketing Development, Trade Finance, and IDT to develop scalable Category Management capabilities, analytical frameworks, training materials, pilot support, and commercial tools that enable consistent application of category thinking across teams.

Your Key Responsibilities Will Include

• Build and embed core Category Management capabilities, principles, tools, and ways of working across Strategic Accounts, Field Sales, and cross-functional partners.
• Translate portfolio strategies, macro-economic trends, commercial sales data, loyalty card data, and shopper insights into repeatable category frameworks and internal decision tools.
• Partner with Strategic Accounts and Field Sales to strengthen internal capability, improve planning inputs, and ensure category strategies are commercially practical and actionable.
• Support Category Management pilots by helping develop the business case, analytical approach, recommendation logic, and internal readiness materials before any customer discussion.
• Develop practical internal capabilities for assortment, space, pricing, retail investment, activation, and innovation fit using clear category logic and evidence-based methods.
• Coordinate cross-functional inputs from Brand Marketing, Marketing Intelligence, Marketing Activation, Trade Marketing Development, Shopper Insights and Finance to improve recommendation quality.
• Monitor category and retailer performance to identify issues, opportunities, and capability gaps that improve internal planning routines and category outcomes.
• Support continuous improvement of Category Management playbooks, training resources, analytical routines, cross-functional ways of working, and field sales data and analytics technology platforms.

What are we looking for?

• 5+ years of experience in Category Management, Trade Marketing, Shopper Insights, Commercial Strategy or Planning, or Commercial Analytics.
• Experience developing category performance routines, internal capability tools, planning inputs, playbooks, training materials, or commercial sales support materials.
• Strong understanding of CPG commercial growth levers including assortment, space, pricing, promotions, retail activation and shopper behavior.
• Strong analytical capability with the ability to convert complex information into concise recommendations and decisions.
• Strong stakeholder management, presentation, and communication skills across Strategic Accounts, Field Sales, Marketing, Finance, and cross-functional partners.
• Ability to lead workstreams, manage priorities, and deliver high-quality outputs in a matrixed environment.
• Advanced skills in MS PowerPoint and Excel.
• Bachelor’s degree in Business, Marketing, Analytics, Economics, or related field, or equivalent work experience.

BENEFICIAL

• Working Experience CPG, retail, convenience, tobacco/nicotine, or regulated consumer categories.
• Experience in Data Circana/IRI, Numerator, Commercial Sales, retail panel, and loyalty card
• Experience in Solutions MicroStrategy, SQL, and PowerBI

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

Salary And Benefits Overview

Benefit Information

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law
  • Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
  • We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [e-mail]

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