Senior Manager Digital Marketing Integration

R.J. Reynolds Tobacco Company; Winston-Salem (NC); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

401(k) plan

Company matches 100% up to 6%

Health insurance

Tuition reimbursement

Paid parental leave

Paid time off

Job summary

Reynolds American in Winston-Salem, NC seeks a Senior Manager Digital Marketing Integration to develop, implement, and integrate a data-driven marketing strategy across SEO, CRM, email marketing, content marketing, paid media and emerging digital platforms.

You will lead cross-functional collaboration with business development and marketing teams to ensure strategies are scalable and aligned with corporate objectives. 5+ years in digital marketing and strong leadership are required.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, performance marketing, eCommerce, CRM, or related discipline.
• Demonstrated expertise in SEO, CRM platforms, email marketing automation, analytics, and digital campaign management.
• Excellent communication and negotiation skills with ability to influence stakeholders.
• Strong leadership and people management experience.

Responsibilities

• Digital marketing: Plan, launch, and optimize integrated campaigns across web, search, social, email, and other digital channels.
• SEO: Lead SEO initiatives to increase organic traffic, visibility, and conversion performance.
• CRM: Manage CRM and customer lifecycle campaigns, including email automation, segmentation, and personalization.
• Project Management: Lead integration workstreams involving internal and external stakeholders.
• Presentation: Develop reporting frameworks and KPIs that clearly demonstrate marketing effectiveness and business impact.
• Cross-Functional Collaboration: Partner with internal stakeholders across multiple teams to align strategies with business objectives.

Skills

Digital marketing

SEO

CRM

Email marketing

Content marketing

Paid media

Project management

Cross-functional collaboration

Leadership

Strategy development

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Senior Manager Digital Marketing Integration

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager Digital Marketing Implementation in Winston-Salem, NC.

The Senior Manager – Marketing Integration plays a key role in the development, implementation, and integration of a digital marketing strategy that aligns with our business development objectives. In this role, you'll build and optimize data-driven marketing strategies across SEO, CRM, email marketing, content marketing, paid media, and emerging digital platforms. With a strong understanding of quick commerce and digital market dynamics, the Senior Manager ensures marketing strategies are commercially competitive, scalable, and aligned with broader business objectives.

This role requires a deep understanding of Digital Marketing, Digital Commerce, and the proven ability to collaborate cross-functionally in an organization. Key accountabilities include oversight of a focused digital marketing strategy, search engine optimization (SEO), and integration planning for business development related projects.

Your key responsibilities will include:

• Digital marketing : Plan, launch, and optimize integrated campaigns across web, search, social, email, and other digital channels

• SEO : Lead SEO initiatives to increase organic traffic, visibility, and conversion performance

• CRM: Manage CRM and customer lifecycle campaigns, including email automation, segmentation, and personalization.

• Project Management: Lead integration workstreams involving internal and external stakeholders

• Presentation: Develop reporting frameworks and KPIs that clearly demonstrate marketing effectiveness and business impact

• Cross-Functional Collaboration: Partner with internal stakeholders, including TMD, FTM, Business Development, IDT, Marketing, LEX, and Finance teams to ensure alignment of strategies with overall business objectives in relation to Business Development projects.

What are we looking for?

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 5+ years of experience in digital marketing, performance marketing, eCommerce, CRM, or a related discipline with a track record of success in developing and implementing strategic plans.

• Demonstrated expertise in SEO, CRM platforms, email marketing automation, analytics, and digital campaign management.

• Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels of the organization.

• Strong leadership and people management skills, with experience leading and developing high-performing teams.

• Ability to thrive in a fast-paced, dynamic environment and effectively manage competing priorities.

• Self-starter who works well independently & collaboratively as part of a cross-functional team.

• Must be able to navigate a fast-paced and ambiguous environment.

• Innate curiosity to drive innovation and transformation.

• Problem solver with strong interpersonal skills; natural ability to influence both internal and external stakeholders at various levels within an organization.

BENEFICIAL

• Experience in consumer-packaged goods, especially tobacco, and/or other regulated industries.

• Experience with Quick Commerce Delivery platforms

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American.We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

• Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

• Company contributes an additional three percent to 401(k) whether employee participates or not

• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

• Health Savings Account start-up contribution for employees who elect the high deductible health plan

• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

• Company paid life insurance of 1x annual base pay ($50,000 minimum)

• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

• Tuition reimbursement and student loan support

• Dependent Scholarship Programs

• Free confidential personal financial counselling service

• On-site health centers and 24/7 fitness centers at certain company locations

• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

• Health-care concierge service

• Volunteer service opportunities

• Extensive training opportunities

• Company vehicle for eligible employees

• Mobile phone allowance for eligible employees

• Paid Leave:

• Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

• Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

• Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

• Paid Parental Leave + temporary reduced work schedule opportunity

• Funeral Leave

• Short-Term Disability Leave

• Long-Term Disability Leave

• Jury Duty Leave

• Military Leave

• Released Time for Children’s Education

• Community Outreach Leave

• Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.

• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [e-mail] .