Senior Manager, Branded Sponsorships

Intel Corporation; Santa Clara (CA); On-site; USD 146,000 - 248,000; Full time

Job summary

Intel Corporation seeks a Senior Manager, Branded Sponsorships to own strategy and day-to-day operations for its global sponsorship portfolio.

The role drives how Intel engages with partners across technology, culture, and customer storytelling, coordinating with marketing, events, communications, sales, finance, and legal to deliver measurable brand and business outcomes.

Qualifications

• 8+ years in branded sponsorships, partnerships, or experiential marketing.
• Ownership of sponsorship strategy from planning to optimization.
• Strong negotiation and commercial judgment.

Responsibilities

• Define sponsorship vision, plan, investments, activation approach, and success metrics.
• Manage portfolio operations: rights inventory, budgets, timelines, approvals, deliverables, reporting.
• Own partner and agency relationships; negotiate terms and ensure rights are delivered.
• Integrate sponsorship stories into Intel narratives with customer and technical content.
• Establish KPIs and ROI assessments; advise on renewals and expansions.
• Manage governance, risk, and contracts with finance, procurement, and legal.

Skills

Sponsorship strategy

Executive comms

Cross-functional leadership

Negotiation

Budget management

Influence without authority

Travel willingness

ROI analytics

Education

Bachelor's degree

Job description

The Role and Impact

We are seeking a Senior Manager, Branded Sponsorships to own the strategy and day-to-day operations of our global branded sponsorship portfolio. This highly visible role offers the opportunity to shape how Intel shows up through influential global partnerships at the intersection of technology, culture, and customer storytelling. The leader will set portfolio direction, manage partner relationships and contracted rights, oversee integrated activations, and ensure sponsorships bring Intel's brand and technology story to life while delivering measurable brand and business outcomes. As an individual contributor, the Senior Manager will lead work through influence across marketing, events and hospitality, communications, sales, finance, procurement, legal, and regional teams while directing external agencies. This leader will translate strategy into high-quality execution, align stakeholders and workstreams, and steward budgets, governance, risk, and return on investment. The role requires strong executive communication skills and the ability to deliver clear, concise recommendations and updates to senior leaders.

Business Group

You will join the Global Marketing, Communications, and Events group, a dynamic team dedicated to enhancing Intel's brand presence and driving impactful marketing strategies. This team's mission includes executing innovative campaigns, events, and customer engagement opportunities that support Intel's broader goals across technology ecosystems. The group collaborates closely across business units to deliver exceptional marketing initiatives that inspire and inform audiences globally.

Key Responsibilities

• Set portfolio strategy: Define the sponsorship vision, annual plan, investment priorities, activation approach, and success measures aligned with brand and business objectives.
• Run day-to-day operations: Maintain the portfolio, rights inventory, budgets, timelines, approvals, deliverables, and performance reporting across concurrent programs.
• Lead partner and agency delivery: Serve as the primary relationship owner for rights-holders, sponsors, agencies, and vendors; negotiate terms and activation opportunities, maximize the value of contracted rights, and ensure entitlements are delivered fully and to a high standard.
• Integrate activations and storytelling: Work across Intel to connect sponsorships to the company narrative, developing customer stories, technical case studies, content, social, experiential, hospitality, and stakeholder engagement into cohesive, audience-relevant programs.
• Measure and optimize value: Establish KPIs, assess effectiveness and ROI, identify improvements, and provide executive recommendations on renewals, expansions, and new investments.
• Drive governance and risk management: Partner with finance, procurement, and legal to manage contracts, vendors, compliance, and execution risk.

Qualifications

Minimum Qualifications

• Bachelor's degree in a relevant field.
• 8+ years of experience in branded sponsorships, sports or brand partnerships, experiential marketing, or a related discipline.
• Demonstrated ownership of sponsorship strategy and end-to-end activation, from planning and rights management through execution, measurement, and optimization.
• Strong negotiation and commercial judgment, with experience evaluating opportunities, securing favorable terms, and maximizing the value of sponsorship rights and investments.
• Strong experience managing partners, agencies, vendors, budgets, timelines, and multiple concurrent programs.
• Proven ability to lead through influence, align cross-functional teams, and oversee agency work without direct reporting authority.
• Exceptional executive communication skills, with the ability to distill complex information into concise updates, recommendations, and presentations that influence senior leaders.
• Ability to translate performance data into ROI assessments and clear investment recommendations for senior stakeholders.
• Ability and willingness to travel as needed to support sponsorship activations, partner engagements, and key events.

Preferred Qualifications

• Experience in technology-sector marketing, events, or communications within a global, matrixed organization.
• Experience with premium global sports properties, including Formula 1, motorsports, football, basketball, or comparable partnerships.
• Experience integrating media, content, social, experiential, and hospitality activations.
• Leverage AI and emerging technologies to advance strategy, measurement, insights, and execution, identifying opportunities to improve efficiency, effectiveness, and business impact.
• Proven ability to work across technical, marketing, sales, and communications teams to translate complex technology and customer outcomes into compelling, audience-relevant stories.

Job Type

College Grad

Shift

Shift 1 (United States of America)

Primary Location

US, Oregon, Hillsboro

Additional Locations

US, Arizona, Phoenix
US, California, Folsom
US, California, Santa Clara

Position of Trust

N/A

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Benefits

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock bonuses, and benefit programs which include health, retirement, and vacation. Find out more about the benefits of working at Intel.
Annual Salary Range for jobs which could be performed in the US: $145,850.00 - 247,930.00 USD
The range displayed on this job posting reflects the minimum and maximum target compensation for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific compensation range for your preferred location during the hiring process.

Work Model for this Role

This role will require an on-site presence. Job posting details (such as work model, location or time type) are subject to change.

ADDITIONAL INFORMATION

Intel is committed to Responsible Business Alliance (RBA) compliance and ethical hiring practices. We do not charge any fees during our hiring process. Candidates should never be required to pay recruitment fees, medical examination fees, or any other charges as a condition of employment. If you are asked to pay any fees during our hiring process, please report this immediately to your recruiter.