Senior Manager, Branded Sponsorships

Intel; Hillsboro (OR); Presencial; USD 150.000 - 210.000; Jornada completa

Descripción de la vacante

Intel seeks a Senior Manager, Branded Sponsorships to own strategy and operations of its global branded sponsorship portfolio. The role shapes Intel’s brand presence through high-impact partnerships, aligning technology storytelling with measurable business outcomes.

The leaderwill drive activation across marketing, events, hospitality, and regional teams, while managing budgets, governance and agency relationships to deliver compelling customer experiences.

Formación

• When marketing, events or communications are executed in a global, matrixed organization.
• Experience with premium global sports properties and multi-activation partnerships.
• Knowledge of integrating media, content, social, experiential, and hospitality activations.
• Ability to apply AI and emergent tech to strategy, measurement and execution.
• Ability to translate complex tech outcomes into compelling storytelling.

Responsabilidades

• Set portfolio strategy to define sponsorship vision, plan, priorities and success metrics.
• Run day-to-day operations including budgets, timelines, approvals and reporting.
• Lead partner and agency delivery, negotiate terms and maximize rights value.
• Integrate activations with Intel narrative across multiple channels and events.
• Measure ROI, provide executive recommendations for renewals and new investments.
• Govern risk with finance, procurement and legal, ensuring governance compliance.

Conocimientos

Technology marketing experience

Global sponsorships

Cross-functional collaboration

AI in marketing

Executive stakeholder communication

Descripción del empleo

Job Details

Job Description

The Role and Impact We are seeking a Senior Manager, Branded Sponsorships to own the strategy and day-to-day operations of our global branded sponsorship portfolio. This highly visible role offers the opportunity to shape how Intel shows up through influential global partnerships at the intersection of technology, culture, and customer storytelling. The leader will set portfolio direction, manage partner relationships and contracted rights, oversee integrated activations, and ensure sponsorships bring Intel's brand and technology story to life while delivering measurable brand and business outcomes.

As an individual contributor, the Senior Manager will lead work through influence across marketing, events and hospitality, communications, sales, finance, procurement, legal, and regional teams while directing external agencies. This leader will translate strategy into high-quality execution, align stakeholders and workstreams, and steward budgets, governance, risk, and return on investment. The role requires strong executive communication skills and the ability to deliver clear, concise recommendations and updates to senior leaders.

Business Group

You will join the Global Marketing, Communications, and Events group, a dynamic team dedicated to enhancing Intel's brand presence and driving impactful marketing strategies. This team's mission includes executing innovative campaigns, events, and customer engagement opportunities that support Intel's broader goals across technology ecosystems. The group collaborates closely across business units to deliver exceptional marketing initiatives that inspire and inform audiences globally.

Key Responsibilities

• Set portfolio strategy: Define the sponsorship vision, annual plan, investment priorities, activation approach, and success measures aligned with brand and business objectives.
• Run day-to-day operations: Maintain the portfolio, rights inventory, budgets, timelines, approvals, deliverables, and performance reporting across concurrent programs.
• Lead partner and agency delivery: Serve as the primary relationship owner for rights-holders, sponsors, agencies, and vendors; negotiate terms and activation opportunities, maximize the value of contracted rights, and ensure entitlements are delivered fully and to a high standard.
• Integrate activations and storytelling: Work across Intel to connect sponsorships to the company narrative, developing customer stories, technical case studies, content, social, experiential, hospitality, and stakeholder engagement into cohesive, audience-relevant programs.
• Measure and optimize value: Establish KPIs, assess effectiveness and ROI, identify improvements, and provide executive recommendations on renewals, expansions, and new investments.
• Drive governance and risk management: Partner with finance, procurement, and legal to manage contracts, vendors, compliance, and execution risk.

Preferred Qualifications

• Experience in technology-sector marketing, events, or communications within a global, matrixed organization.
• Experience with premium global sports properties, including Formula 1, motorsports, football, basketball, or comparable partnerships.
• Experience integrating media, content, social, experiential, and hospitality activations.
• Leverage AI and emerging technologies to advance strategy, measurement, insights, and execution, identifying opportunities to improve efficiency, effectiveness, and business impact.
• Proven ability to work across technical, marketing, sales, and communications teams to translate complex technology and customer outcomes into compelling, audience-relevant stories.

Job Type

College Grad

Shift

Shift 1 (United States of America)

Primary Location

US, Oregon, Hi