Global Branded Sponsorships Lead

Intel Corporation; Hillsboro (OR); On-site; USD 146,000 - 248,000; Full time

Job summary

Intel Corporation in Oregon’s Hillsboro area seeks a Senior Manager, Branded Sponsorships to own the strategy and day-to-day operations of its global branded sponsorship portfolio. You will lead cross-functional teams, manage rights holders and agencies, translate strategy into executable activations, measure ROI, and steer governance and risk while delivering measurable brand and business outcomes.

This on-site role requires strong executive communication, the ability to influence senior

Qualifications

• Bachelor's degree in a relevant field.
• 8+ years of experience in branded sponsorships, sports or brand partnerships, experiential marketing, or related discipline.
• Demonstrated ownership of sponsorship strategy and end-to-end activation, from planning and rights management through execution, measurement, and optimization.
• Strong negotiation and commercial judgment with experience evaluating opportunities, securing favorable terms, and maximizing the value of sponsorship rights and investments.
• Strong experience managing partners, agencies, vendors, budgets, timelines, and multiple concurrent programs.
• Proven ability to lead through influence, align cross-functional teams, and oversee agency work without direct reporting authority.
• Exceptional executive communication skills, with the ability to distill complex information into concise updates, recommendations, and presentations for senior leaders.
• Ability to translate performance data into ROI assessments and clear investment recommendations for senior stakeholders.
• Ability and willingness to travel as needed to support sponsorship activations, partner engagements, and key events.

Responsibilities

• Set portfolio strategy: Define the sponsorship vision, annual plan, investment priorities, activation approach, and success measures aligned with brand and business objectives.
• Run day-to-day operations: Maintain the portfolio, rights inventory, budgets, timelines, approvals, deliverables, and performance reporting across concurrent programs.
• Lead partner and agency delivery: Primary relationship owner for rights-holders, sponsors, agencies, and vendors; negotiate terms and activation opportunities, maximize value of contracted rights.
• Integrate activations and storytelling: Connect sponsorships to the company narrative, developing customer stories, technical case studies, content, social, experiential, hospitality, and stakeholder engagement.
• Measure and optimize value: Establish KPIs, assess effectiveness and ROI, identify improvements, and provide executive recommendations on renewals, expansions, and new investments.
• Drive governance and risk management: Partner with finance, procurement, and legal to manage contracts, vendors, compliance, and execution risk.

Education

Bachelor's degree

Job description

Intel Corporation in Oregon’s Hillsboro area seeks a Senior Manager, Branded Sponsorships to own the strategy and day-to-day operations of its global branded sponsorship portfolio. You will lead cross-functional teams, manage rights holders and agencies, translate strategy into executable activations, measure ROI, and steer governance and risk while delivering measurable brand and business outcomes.

This on-site role requires strong executive communication, the ability to influence senior