Senior Manager, BRAND MEDIA

LVMH Group; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

RIMOWA Americas seeks a dynamic Senior Manager, Brand Media in NYC to elevate brand awareness across the Americas. You will lead integrated media campaigns and digital partnerships, reporting to the VP of Marketing, Americas, and translate global strategies into local execution.

You will drive local strategies, manage media plans and budgets, and collaborate with HQ to ensure brand consistency. A strong performance mindset and global brand adherence are essential.

Qualifications

• Minimum 7 years of Brand Media & Marketing experience.
• Experience with integrated media across OOH, print, paid social, video, display.
• Strong vendor management and media buying skills.
• Paid social campaign setup across Meta, TikTok, Snapchat, YouTube, Pinterest, and LinkedIn.
• Excellent attention to detail and adherence to global brand guidelines.
• Analytical with ability to extract insights from campaign metrics.

Responsibilities

• Lead the development and execution of integrated brand media campaigns across OOH, print, paid social, video, display, and in-mall media.
• Support regional media strategy building and ensure alignment with global direction.
• Develop and manage media plans and marketing calendars, track timelines, and plan budgets.
• Manage relationships with media agencies and vendors, overseeing media buying and premium placements.
• Coordinate with HQ for plan validation, previews, and daily media topics.
• Set up and launch in-house paid social across platforms (Meta, TikTok, Snapchat, YouTube, Pinterest, LinkedIn).
• Collaborate with VP of Marketing and HQ to ensure creative assets meet brand guidelines.
• Partner with Performance Marketing for campaign planning and full-funnel alignment.
• Use campaign performance data to inform macro media strategy and optimization.
• Prepare post-campaign reports and insights for future initiatives.
• Maintain regular QBRs with media partners and manage franchise market relationships.

Job description

RIMOWA Americas seeks a dynamic Senior Manager, Brand Media in NYC to support in continuing to elevate brand awareness across the Americas. This role supports global strategies, leading integrated media campaigns and digital partnerships. Reporting to the VP of Marketing, Americas, you'll drive innovative local strategies, bringing RIMOWA's brand positioning to life.

Job responsibilities

Media & Creative

• Lead the development and execution of integrated brand media campaigns across OOH, print, paid social, video, display, and in-mall media.
• Support the VP of Marketing and HQ for yearly regional media strategy building, ensuring global media direction is aligned and translated with local specifications.
• Develop and manage media plans and marketing calendars, track timelines, and plan budgets.
• Manage relationships with media agencies and vendors, overseeing media buying and premium placements that reinforce brand storytelling.
• Close collaboration with HQ for media plan validation, preview links checking and validation, as well as daily media topics.
• Capability to set up and launch in-house paid social efforts across platforms, including (but not limited to) Meta, TikTok, Snapchat, YouTube, Pinterest, and LinkedIn.
• Collaborate with the VP of Marketing and HQ to coordinate, resize, and deliver high-quality marketing and media creative ensuring alignment with global brand guidelines.
• Collaborate with the Performance Marketing team on campaign planning and full-funnel alignment.
• In partnership with the Performance Marketing team, utilize campaign performance and brand metrics to inform macro media strategy across channels.
• Remain current on campaign performance for campaign optimization and prepare post-campaign reports and insights to inform future marketing initiatives.
• Manage regular QBR with key media partners to ensure brand stays on top of media practice & innovation.
• Franchise market relationships management.

Profile

• Minimum of 7 years of Brand Media & Marketing experience, with a preference for luxury retail.
• Proven ability to develop, launch, and optimize integrated media strategies and campaigns across diverse channels (OOH, print, paid social, video, display), ensuring alignment with global brand strategies.
• Skilled in managing media agencies and vendors, overseeing buying, and securing premium placements that reinforce brand storytelling.
• Skilled in setting up and launching paid social campaigns across platforms.
• Expert in coordinating, delivering, and approving creative assets and campaign copy, maintaining impeccable attention to detail and adherence to global brand guidelines.
• Experience in executing tailored marketing strategies for specific retail locations, including collaboration with mall marketing, VM, and CRM teams for activations and events.
• Strong analytical capabilities to track campaign performance, extract actionable insights, and make data-informed decisions, comfortable with metrics like impressions and CPMs.
• Exceptional written and verbal communication skills, with a proven ability to create clear, impactful presentations independently and confident public speaking abilities.
• A proactive, can-do attitude and strong problem-solving skills.
• Highly organized, capable of multi-tasking, and able to adapt and pivot effectively in a fast-moving, entrepreneurial environment while delivering top-class work with enthusiasm and high energy.

It is not only the ambition to craft exceptional luggage but also the courage to question the status quo that lies at the heart of everything RIMOWA does. Since its founding by Paul Morszeck in 1898, RIMOWA has cultivated the pioneering spirit that is evident in every suitcase built. Inheriting his father's visionary approach, it was Richard Morszeck who - inspired by the early days of aviation - discovered grooved aluminium as the ideal lightweight material for RIMOWA suitcases. A design classic was born. With the same ingenuity and courage as his father and grandfather, third generation owner Dieter Morszeck paved the way for RIMOWA's global success. Thanks to his focus on state-of-the-art technology, uncompromising quality and timeless design, RIMOWA suitcases have become the global companion of choice for a sophisticated clientele. Today, with 3,000 employees worldwide, RIMOWA continues to combine craftmanship with precision technology and a commitment to courageous innovation, staying true to its heritage in today's ever-changing world.

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